Headline

Business Strategy Consulting | Technology | Product | Fintech | Retail

About

"Do what you love and you don't have to work a day in your life" - Marc Anthony. I always believe in this quote and had been in love with what I do at work and my passion for strategy & entrepreneurship took me to do an MBA in Corporate Strategy. My enthusiasm in solving puzzles and writing logic in coding earned me a role in full stack development to work in a variety of technologies including Python. While working as an individual contributor with global stakeholders, I explored my strength in business acumen. As a product pioneer, I have facilitated the product roadmaps, strategic business integrations and implementing SAFe Agile Framework. Instrumental in delivering Digital projects at leading Investment Banking companies, acted as a liaison between global stakeholders and technical teams, shaping the feature developments and project deliveries. I help companies grow by improving the efficiency of their value delivery through innovative automation initiatives, leveraging my tech expertise and by devising strategic product roadmap from thorough Market research on the industry trends and competitors, leveraging my strategy skills. My team members describe me as an inclusive team player, bringing cheerfulness to the team. I can be a spontaneous player understanding both the big picture and the miniscule nuances in the project to better steer the alignment of deliverables with the greater organizational strategy. Have learnt to embrace uncertainties in the business world, delivering across multi-cultural, multi-disciplinary teams in the Indian, European & US Market with an eye for detail and excellent critical analytics ability. I enjoyed doing a Strategy consulting for an e-commerce product, devising its go-to market strategy in the International Markets. Have hands-on with strategic positioning and modelling through rigorous market analysis, competitor analysis under the guidance of pioneering global strategy scholars. Outside work, I do trekking & travelling, cooking, pencil sketching, and discussing politics. Some interesting treks of mine include the Sar Pass Trek in the Himalayas. To get in touch with me, you could write to keerthu1010@gmail.com

Location

Chennai

AI stack

gemini

notion

openai

perplexity

Work experience

Innovation Consultant at Tata Consultancy Services, Oct 2023 - Present · 2 yrs 7 mos, India, • Strategic ideation, designing and incubation of state-of-the-art innovative solutions using web 3.0 technologies in the Retail domain • Facilitating the co-innovation ecosystem, conducting cross-functional workshops to enable inter-breeding of ideas & researching on competitors and niche startups to discover potential business partners • Presenting the AI-powered digital solutions to the C-suite client executives to showcase the organizational innovation agility & to deepen strategic partnership while capturing the Voice-of-Customers into the prototypes

Senior Business Analyst at Syneos Health, Mar 2022 - Jun 2023 · 1 yr 4 mos, India, • Integrated new clients and conceptualized product scope expansion by building extended features to eliminate the maintenance cost of a complete platform • Crafted strategic vision and roadmap in facilitating the integration of a new data lake in record time while reducing the response time by fine-tuning the performance

Manager/Product Owner at Capgemini, Jun 2021 - Mar 2022 · 10 mos, India, • Collaborated with key stakeholders on strategic steering of global integration of new businesses with Capgemini, partaking in their inorganic growth agenda. • Implemented SAFe Agile methodology in delivering multiple priorities concurrently & cross-functionally, aligning various Agile Release Trains across systems.

MBA Intern at Honeywell, Jul 2020 - Aug 2020 · 2 mos, Greater London, England, United Kingdom, • Formulated pricing strategy for a novel IoT product in the telecomm industry researching the product and industry trends in the digital yet-to-be-established advancements

MBA Intern at Receiptree, Apr 2020 - Jun 2020 · 3 mos, Lancashire, England, United Kingdom, • MBA Consulting on the market-go-to strategy for a start-up launch - e-commerce utility based on digitalisation and sustainability • Delivered extensive demographic and psychographic market research on the EU and Indian sub-continent, devised digital marketing strategy & partnership strategies for co-innovation on B2B front • Facilitated product development through user experience capture through primary & secondary research

Education

Master of Business Administration - MBA, Corporate Strategy, Lancaster University

Bachelor of Technology - BTech, Industrial BioTechnology, Government College of Technology, Coimbatore