Headline

Brand Strategy & Hospitality Marketing | Digital Campaigns, Partnerships & Growth

About

Marketing & communications professional with a Master’s in Mass Communication & Journalism, bringing experience across content, media, social media management, and brand strategy. Worked with agencies and hospitality brands to build engaging digital narratives, campaign strategies, and audience growth initiatives. Experienced in handling clients across hospitality, lifestyle, sports, and corporate sectors including Hitachi Payment Services, The Fern Hotels & Resorts, and sports properties such as Stars Golf League. Passionate about F&B marketing, brand storytelling, and customer experience strategy, with hands-on experience working with restaurant and hospitality brands including MTR 1924 and Bengaluru-based restaurant businesses. Currently working with Basil Hospitality, focusing on hospitality marketing, digital strategy, and brand growth.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

lovable

openai

Work experience

Digital Marketing Manager at Basil Hotels & Hospitality Services, Mar 2026 - Present · 7 mos, Bengaluru, Karnataka, India, Building and executing marketing strategies for F&B brands to drive brand awareness, customer engagement, and business growth. Managing digital content across social media and online platforms while ensuring consistent brand communication and storytelling. Planning and overseeing digital marketing campaigns, including performance marketing, audience targeting, and campaign optimization. Tracking campaign performance metrics, analyzing audience insights, and implementing data-driven improvements for higher engagement and conversions. Conducting creative testing and coordinating with design and content teams to optimize campaign creatives and messaging. Managing multiple brand campaigns simultaneously while maintaining cohesive communication and marketing strategies across platforms. Collaborating with internal teams, agencies, and stakeholders to execute integrated marketing and brand initiatives. Handling both online and offline marketing activities, including visibility and growth strategies across food delivery, e-commerce, and B2B aggregator platforms. Conducting market and sales-oriented research to identify high-return opportunities, improve customer reach, and maximize brand visibility across channels. Supporting brand positioning, customer engagement, and digital growth strategies for F&B and restaurant brands.

Digital & Social Media Manager at ZEBRA CROSSING DIGITAL INC, Dec 2023 - Nov 2025 · 2 yrs, Mumbai, Maharashtra, India

Communications Specialist at Access Healthcare Services, Aug 2022 - Jun 2023 · 11 mos, Chennai, Tamil Nadu, India

Social Media Manager at Truecopy Magazine LLP, Sep 2021 - Feb 2022 · 6 mos, On-site

Content Specialist at The Experiience, Mar 2021 - Jul 2021 · 5 mos, Kochi, Kerala, India

Education

Communication and Media Studies, Dr.G.R.Damodaran College of Science

Master of Arts - MA, Communication and Media Studies, Bharathiar University