---
title: "Kedarnath Kulkarni - Director of Product Management, Ads and Offers in Bengaluru | Tal"
description: "Meet Kedarnath Kulkarni, Director of Product at Paytm | ex-Grab | IIMA | 16+ years of global product leadership experience across India, the US, and Singapore. Built and scaled AI/ML-powered ad tech B2B and B2C products. based in Bengaluru. AI stack includes claude code, claude, and cursor."
image: "https://tal.club/meet/kedarnath-kulkarni/share-image"
---

# Kedarnath Kulkarni on Tal

## Headline

Director of Product at Paytm \| ex\-Grab \| IIMA \| 16\+ years of global product leadership experience across India, the US, and Singapore\. Built and scaled AI/ML\-powered ad tech B2B and B2C products\.

## About

Product leader with 16\+ years of global experience across India, the US, and Singapore, building and scaling AI/ML\-powered ad\-tech and consumer products that move business metrics\. I combine 0→1 product instincts with a track record of scaling platforms, leading cross\-functional teams, and mentoring PMs\. Key wins: 1/ Led AI/ ML\-driven targeting, ranking, and auction innovations for a large consumer platform, delivering major lifts in engagement and yield through predictive modeling and personalization\. 2/ Defined the ad formats and self\-serve platform strategy for a high\-scale marketplace, driving strong conversion gains and expanding advertiser reach\. 3/ Built and scaled global ad\-tech and attribution platforms across connected TV, OTT, and digital, achieving high client adoption and retention\. I’m deeply passionate about AI/ML product strategy, personalization, and monetization — and thrive at the intersection of user problems, engineering, and business impact, driving products from idea to global scale\.

## Location

Bengaluru

## AI stack

claude code

claude

cursor

langgraph

## Work experience

Director of Product Management, Ads and Offers at Paytm, Dec 2023 \- Present · 2 yrs 5 mos, Bengaluru, As the Head of Product for ads and offers, set the roadmap and OKRs for ad formats, ads manager, audiences, targeting, ad serving, auction/ ranking, and measurement charters\. Delivered yield improvements for Paytm and content relevance for 100M MAUs via machine learning platform initiatives\.

Lead Product Manager, Ads and Marketing Experiences at Grab, Feb 2022 \- Jun 2023 · 1 yr 5 mos, Singapore, Defined the product roadmap, OKRs, and led execution for the marketing experiences problem area\. Drove multi\-million dollar ad revenue impact for Grab \(the leading mobile super app in SE Asia\) and delivered relevant promoted content for 40M MTUs\.

Senior Product Manager at LG Ads, May 2018 \- Dec 2021 · 3 yrs 8 mos, Bengaluru, Mountain View, New York, Drove the consumer insights and monetization initiatives by building ad tech products for activating and measuring display and video media across 120M TVs at Silicon Valley video AI startup Alphonso \(now LG Ads Solutions, following investment by electronics giant LG\)\.

Full Time MBA Candidate at Indian Institute of Management \(IIM\) Ahmedabad \| PGPX Class of 2018 at Indian Institute of Management Ahmedabad, Apr 2017 \- Mar 2018 · 1 yr, Ahmedabad Area, India

Senior Manager \(Data and Analytics Practice\) at Virtusa, Feb 2015 \- Feb 2017 · 2 yrs 1 mo, Bengaluru Area, India,, • Won a $15M project to increase cross sales for the marketing team at a top\-20 US bank by designing a ‘Customer Insights Big Data Platform’ \- an enterprise wide customer 360 degree view of the customer\. • Led a cross\-functional team of 15 to win a $4M enterprise data store project for a leading Middle East bank; designed the solution and structured the quote\. Proposal was rated \#1 among 200\+ proposals\. • Increased data analytics practice revenues by $12M \(\~15%\) by developing a new data\-driven client acquisition strategy and convincing my 5 senior colleagues to implement it\. • Report directly to the SVP and Global Head of the Data and Analytics Practice at Polaris • Manage and lead all of the pre sales and business analytics solution propositions of the Data and Analytics practice

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, Indian Institute of Management Ahmedabad

Bachelor of Engineering, Electronics and Communication, Visvesvaraya Technological University

[View the original profile](https://tal.club/meet/kedarnath-kulkarni)

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