Headline

Marketing, Brand and Communications at IBM, using organic engagement channels to drive top of the funnel growth | Prev. at Google & BCG

About

All things India and APAC at IBM, from telling stories and building social media strategy for LinkedIn, Instagram, email channels, engaging our CRM - I am building landing pages and feeds that invite you to come work a day with us Like an IBMer. My favourite part of my role is telling real stories, unfiltered and in my own words that actually bring value to a job seeker who’s looking to understand things better. Real > perfect and rehearsed, always! Building with Google, I was leading the Virtual Strategy for Branding, Aspiration Creation, Interview Prep and Engagement. The goal is to make the mammoth that is google accessible for students, through prep focused microsites, real googler shot content and constant engagement - we try to make make working at Google a reality for indian tech students across india :) It was my privilege to also shake hands and share stages with the brightest student minds and the kindest engineering leaders at google! As an Employer Branding Trainee at BCG, I enabled HR systems across Asia-Pacific to attract and retain quality talent. BCG taught me almost everything that I know, social media management, working with agencies and upholding strict brand standards, hosting and building webinars, writing messaging scripts, understanding geographical nuance, understanding consulting 0-1 and managing stakeholders! As a graduate of Applied Psychology at the University of Delhi, I gained interest in Organizational Psychology and Mental Health. I wanted to boost candidate experience across various functions and truly enable students to land their first job seamlessly. I believe that information about employment is often gatekept in closed circles and I want to make interview prep simpler for you! In my free time, I study employer brand and marketing trends. I am always open to have conversations on People, AI, Marketing, Coaching, Org Psychology and many other topics! Oh - I’ve also been debating for the better part of my life and if you’re a college kid looking for a job/internship that I can help with, please reach out because I will adopt you and help you in every way, always!!

Location

New Delhi

AI stack

anthropic apis

claude code

claude

dalle

lovable

notebooklm

Work experience

Global Marketing Specialist (Consulting) at IBM, Sep 2025 - Present · 1 yr 1 mo, Gurugram, Haryana, India, - All things India and APAC at IBM, from identifying competitor trends and building social media strategy for LinkedIn, Instagram, email and third-party advertising channels, resulting in ~ 1M new lead sign-ups, maintaining consistently high impressions and engagement across content formats - Engaging the Talent CRM with push messaging, maintaining an above 30% open rate across newsletter formats - Drove the ‘Like an IBMer’ brand revamp home, IBM’s TVP with geo-local content and enablement sessions for adoption of new assets - Built local content calendars and 360 degree engagement plans to engage external CRM, collect organic leads via social media, build advocacy and utilize IBMer networks for sign ups - Researched IBM's UVP across Instagram, LinkedIn, Glassdoor, Facebook for APAC, Handshake, Japanese and Filipino job boards and created long-form text content to show up in ad-search - Acting as an Employer Branding SME for tech consulting in various practice areas for IBM Consulting (SAP, Oracle, Workday, Google Cloud, AWS)

Program Manager at Google, Dec 2024 - Sep 2025 · 10 mos, Bengaluru, Karnataka, India, - Led India Employer Brand for Campus Talent for the year 2025 - building social media toolkits for leaders to amplify our messaging around key themes: Gemini integration, Careers at Google, Career Growth and Mobility, Interview Prep, Google EVP - Talent Strategy and Programs - Built a student preparation program (Google Student Launchpad) to demystify Google's Interview Process - DSA, System Design, Googleyness and Leadership Advice to boost PTR in the India Market. - Virtual and In-Person Engagement Events - Organized Campus Talks to spotlight different PA's (cloud, search, security, depmind, maps, youtube) at top Indian Tech and Management Campuses, Managing thought leadership pieces, coordinating with campus talent and faculty for PhD and Engineering Activities. - In person Gemini Outreach, AI Educational Enablement on Campus - Demoing Gemini Canvas on Campus, coordinating end-to-end event management with Vendors, Media Agencies, Local POCs - Leading Culture and Capabilities for APAC Talent Engagement, managing CSR Activities for the team and facilitating group sessions

Employer Branding Specialist at Boston Consulting Group (BCG), Jul 2023 - Dec 2024 · 1 yr 6 mos, Gurugram, Haryana, India, - Strategising frameworks that improve candidate experience - Integrating DE&I into recruitment processes and employer branding - Facilitating the development of Organisational Culture through Employee Advocacy

Observer at Institute Of Human Behaviour And Allied Sciences, Mar 2023 - Apr 2023 · 2 mos, Greater Delhi Area, Assisted the Department of Psychiatry in taking case history for Individuals with Mental Health issues

Talent Attraction at EY, Jan 2023 - Jun 2023 · 6 mos, India, -Strategising novel ways of attracting and hiring skilled professionals across Industries -Leading Recruitment discussions with candidates, acting as a stream of effective communication between candidates and Managers

Education

Bachelor's degree, Applied Psychology, University of delhi

B.A. (H) Applied Psychology, Psychology, Gargi College