---
title: "Kavya Hegde - Growth Lead, Premium Subscriptions - India in Bengaluru, Karnataka | Tal"
description: "Meet Kavya Hegde, Growth Lead, Premium Subscriptions @ Spotify | Building business engines for markets where imported playbooks don’t work | Consumer growth, monetisation & partnerships | Ex-Meta, Intel based in Bengaluru, Karnataka. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/kavya-27/share-image"
---

# Kavya Hegde on Tal

## Headline

Growth Lead, Premium Subscriptions @ Spotify \| Building business engines for markets where imported playbooks don’t work \| Consumer growth, monetisation & partnerships \| Ex\-Meta, Intel

## About

Kavya Hegde is a growth leader specializing in building consumer businesses and subscription engines within complex, high\-stakes markets\. With an engineering background and experience at Spotify, Meta, and MX Player, she excels at developing localized, end\-to\-end strategies where traditional models fail\. Kavya has a proven track record of scaling creator ecosystems, managing P&Ls, and driving product\-led growth through data\-driven experimentation and strategic partnerships\.

## Location

Bengaluru, Karnataka

## AI stack

anthropic apis

claude code

claude

codex

cursor

gemini

## Work experience

Growth Lead, Premium Subscriptions \- India at Spotify, Oct 2024 \- Present · 1 yr 11 mos, Bengaluru, Karnataka, India, I lead strategic growth projects and the business side of Premium demand generation for Spotify India, one of the world's most complex subscription markets\. \-> Leading the Spotify Premium Rewards program, a fandom and lifestyle benefits platform with live brand\- partner integrations: co owned the thinking, took it through product, legal, partnerships and GTM to its August 2026 launch, and now scaling it\. \-> Building the live experiences layer of Premium: fandom\-led activations at major concerts, artist launches, owned and operated events and cultural moments, at a scale\. \-> Driving product marketing and feature adoption for Premium: onboarding journeys, feature\-led education and plan\-level communications that help subscribers see and use what they pay for\. \-> Led localised offers for regional audiences, moving Premium from one\-size\-fits\-all to market\-tuned offers\. \-> Working with India and global teams on funnel economics, experimentation and willingness to pay; learnings from the India projects feed into Premium thinking globally\.

Lead \- Creator and content partnership at Spotify, May 2022 \- Sep 2024 · 2 yrs 5 mos, Bengaluru, Karnataka, India, I led Spotify India's podcast creator function through the category's formative years: creator acquisition, growth, monetisation and community\. \-> Set the India creator strategy: mapped and tiered the country's podcast catalog, which drove the acquisition and growth playbook for the creators\. \-> Conceptualised and launched Spotify India's first creator monetisation program \-> Grew the podcast creator base several times over through structured discovery, onboarding and creator success programs\. \-> Represented Indian creator needs to global product and content teams, shaping how Spotify builds for creator economies beyond the West\.

Business Head \- South India at MX Player, Nov 2021 \- May 2022 · 7 mos, Bengaluru, Karnataka, India, Expanded remit seven months into the company: end\-to\-end ownership of MX Takatak's South India business alongside the national creator partnerships role\. \-> Owned the region's P&L and led a cross\-functional org spanning creator programs, marketing, monetisation and growth\. \-> Drove step\-change user growth in South India, scaling the region's creator ecosystem many times over\.

Director \- Creator Partnerships & MX Live at MX Player, Apr 2021 \- May 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led creator partnerships for MX Takatak, and built MX Live, the company's live\-streaming business, from concept to launch\. \-> Built the creator partnerships engine behind Takatak: how creators were discovered, onboarded, grown and rewarded, scaling the creator base many times over\. \-> Designed creator incentive and success programs that made the platform a viable career for regional creators\. \-> Stood up MX Live from zero in seven months: proposition, creator supply, operations and engagement model, including the platform's first live\-creator ecosystem\.

Strategic Program Lead \- 'Born on Instagram' at Instagram, May 2019 \- Apr 2021 · 2 yrs, Mumbai, Maharashtra, India, I built and ran Born on Instagram, Instagram's first scaled creator development program, from launch through its first two years\. \-> Designed and launched Born on Instagram as an India\-first initiative: a structured path for emerging creators to learn the craft, grow an audience and unlock monetisation opportunities\. \-> Built the creator discovery engine behind it, reaching thousands of creators across hundreds of Indian towns, with the majority coming from beyond the metros\. \-> Built the creator curriculum from scratch, spanning dozens of hours of learning content, later opened up as free certifiable modules for anyone in India\. \-> Recruited established creators as mentors, creating a peer\-led model where successful creators developed the next cohort\. \-> Partnered with Lakmé to train emerging beauty creators, showing how brand partnerships could fund and scale creator education\. \-> Launched bornoninstagram\.com, the programme's digital learning platform: free creator courses with certification, built in seven Indian languages, turning a hand\-picked cohort programme into something any creator in India could access\.

Lead Business Development and strategy at Start\-up experience, Sep 2018 \- Apr 2019 · 8 mos, Mumbai Area, India

Product strategy and business development at Infosys, Jun 2017 \- Aug 2018 · 1 yr 3 mos, London Area, United Kingdom

## Education

Post Graduation in Management, Information Technology Administration and Management and Marketing, Indian School of Business

Bachelor’s Degree, Electrical, Electronics and Communications Engineering, Visvesvaraya Technological University

[View the original profile](https://tal.club/meet/kavya-27)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/kavya-27#person",
      "name": "Kavya Hegde",
      "url": "https://tal.club/meet/kavya-27",
      "image": "https://tal.club/meet/kavya-27/profile-photo.jpg",
      "description": "Meet Kavya Hegde, Growth Lead, Premium Subscriptions @ Spotify | Building business engines for markets where imported playbooks don’t work | Consumer growth, monetisation & partnerships | Ex-Meta, Intel based in Bengaluru, Karnataka. AI stack includes anthropic apis, claude code, and claude.",
      "jobTitle": "Growth Lead, Premium Subscriptions - India",
      "worksFor": {
        "@type": "Organization",
        "name": "Spotify"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Growth Lead, Premium Subscriptions - India"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru, Karnataka"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian School of Business"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Visvesvaraya Technological University"
        }
      ],
      "knowsAbout": [
        "anthropic apis",
        "claude code",
        "claude",
        "codex",
        "cursor",
        "gemini"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/kavya-27#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/kavya-27#webpage",
      "url": "https://tal.club/meet/kavya-27",
      "name": "Kavya Hegde on Tal",
      "description": "Meet Kavya Hegde, Growth Lead, Premium Subscriptions @ Spotify | Building business engines for markets where imported playbooks don’t work | Consumer growth, monetisation & partnerships | Ex-Meta, Intel based in Bengaluru, Karnataka. AI stack includes anthropic apis, claude code, and claude.",
      "dateModified": "2026-11-02T17:28:53.945Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/kavya-27#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/kavya-27/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/kavya-27/profile-photo.jpg",
        "caption": "Kavya Hegde profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```