Headline

Media Analyst at KANALYTICS

Location

Mumbai Metropolitan Region

Work experience

Media Analyst at KANALYTICS, Feb 2026 - Present · 5 mos, Mumbai, -Media Monitoring & Filtering: Scan daily news articles, broadcast clips, and digital videos across print and digital platforms to filter and segregate content relevant to organization and client interests. -Sentiment & Tonality Analysis: Perform deep-dive qualitative analysis to evaluate media coverage, accurately tagging and tracking article tonality (Positive, Negative, or Neutral). -Thematic Categorization: Analyze article text and transcripts to identify core subjects, strategically organizing complex topics into structured industry and client categories. -Client Portfolio Analysis: Conduct targeted media and competitor analysis for high-profile accounts, mapping public narrative and industry trends specifically for the Government of Maharashtra, TVS Motor Company, Nuvoco Vistas Corp. (Cement), and South Central Railway.

Data Analyst at Biomall.in, Jul 2025 - Aug 2025 · 2 mos, Mumbai

Education

Bachelors, Physics, University of Mumbai