Headline

Product @ Primetrace

About

As a Senior Product Manager with over 8 years of experience in high-growth tech environments, I have a proven track record of leading product strategy, driving user acquisition, and managing cross-functional teams to deliver innovative software solutions. My expertise spans A/B testing, data analysis, and optimizing user engagement, with a strong focus on enhancing product processes through automated workflows and strategic, data-driven decision-making. With over 7 years of experience launching consumer and internal products for startups—as an early employee, founder, and consultant—I bring a robust technical and analytical background, coupled with a passion for entrepreneurship and innovation. I thrive in lean/agile settings, enjoy wearing many hats, and excel at solving complex problems to deliver value to users and stakeholders. I am always eager to learn, collaborate, and share my insights with fellow PMs, early-stage companies, and scaled startups.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

railway

Work experience

Senior Product Manager at Primetrace, Jan 2022 - Present · 4 yrs 8 mos, Crafto - Mobile first Canva app • Increased Retention and Conversion: Worked on market strategy for the India segment, resulting in a 1 million active subscriber base through targeted team-led experiments. • Implemented Video Content Strategy: Increased payment conversion by 30% by integrating and optimizing video content within the product across markets. • Led International Market Expansion: Managed the Brazilian & US markets, built a localized product and support team, and increased user engagement with customized strategies. • Enhanced Payment Retention: Achieved a 60% improvement in M1 payment retention by conducting A/B testing focused on intrinsic and extrinsic user motivations for the Brazilian market. • Increased Payment Conversion: Drove a 52% increase in payment conversion through strategic A/B testing and optimizing the recommendation algorithm for the Brazilian market. • Developed Multilingual CMS: Created a content management system (CMS) supporting 5 languages across 3 countries, with content moderation and experiment management capabilities. Kutumb is an Indian homegrown community platform focused on regional vernacular communities. • Increased monthly active users from 2 million to 10 million by leveraging data-driven strategies and comprehensive AB testing, highlighting expertise in user growth and retention. • Worked on retention experiments to increase D30 retention by 46%, utilizing targeted strategies to enhance user engagement and loyalty. • Enabled over 10,000 communities to monetize effectively by integrating seamless donation and membership modules.

Product Manager at LikeMinds, Apr 2021 - Jan 2022 · 10 mos, Handled product strategy and execution for consumer apps and B2B2C solutions, significantly enhancing user engagement and monetization across 60+ communities through innovative analytics dashboards and tailored features.

Product Management Consultant at LikeMinds, Jan 2021 - Apr 2021 · 4 mos

Product Owner at BetterPlace Safety Solutions, May 2020 - Oct 2020 · 6 mos, Bengaluru, Built and launched the 'Onboard' product, transforming client operations for over 100 enterprise businesses by implementing paperless and touchless onboarding processes, and optimizing employee activation workflows.

Core Team & Growth Lead at Ithaka - Travel Social Commerce, Dec 2019 - Mar 2020 · 4 mos, Greater Bengaluru Area, • Grew the app from 0 to 100,000 downloads, achieving an NPS of 70+, by automating 70% of trip planning processes—cutting planning time by 55% and increasing trips planned sixfold, showcasing effective conversion and retention strategies. • Grew new traveler acquisition from 100 to over 25,000 per month by implementing innovative growth strategies, including referral programs and SEO optimizations, directly contributing to a substantial increase in platform engagement and retention. • Played a key role in establishing cultural guidelines and actively participated in the POSH committee, fostering a positive organizational culture and ensuring compliance with workplace safety norms. Startup Hustle trivia: Designed the product for a better part of 2 years to supplement for lack of an in-house designer.

Product Manager at Ithaka - Travel Social Commerce, Sep 2016 - Dec 2019 · 3 yrs 4 mos, Mumbai Area, India

Co - Founder at Authentic, Jun 2015 - May 2016 · 1 yr, Worked on product and business development, successfully launching a pilot program with five clients and securing innovation grants, running a pilot for scalable ID verification solutions.

Education

Bachelor's degree, Computer Science, The LNM Institute of Information Technology