Kaushiki Inamdar profile photo 1 on Tal

Kaushiki Inamdar

Brand Partnership - Manager at New Media Holding

Bengaluru

3+ years of work experience

New Media Holding
Sep 20263 mosPresent

Greater Bengaluru Area

Collective Artists Network
Aug 20251 yr 1 moAug 2026

Bengaluru

Leading brand partnerships and creator-led IP work for the South India market, across lifestyle, food and travel, fitness, gaming, and finance categories. Selected work: - IKEA Pune store launch: Designed a hybrid "phygital" strategy, pre-buzz digital storytelling paired with creator-led in-store activations, to drive footfall and brand resonance in a new market. - Krafton × Yash (Toxic Movie): Led the integration that brought gaming IP into cinematic storytelling. - Furlenco: End-to-end influencer marketing, from concept through conversion-led execution. - Kingfisher Bihu: Regional cultural campaign that reignited the legacy "Oolala-le-o" jingle through Assamese singer, driving organic reach and localized brand love. Brand accounts (IKEA, Krafton, Arvind Fashion, Furlenco, Kingfisher and others), the work sits at the intersection of brand strategy, creator economies, and integrated campaign execution.
ITW Consulting Pvt. Ltd.
Aug 20241 yr 1 moAug 2025

Bengaluru

- Punjab Kings × Ecolink (IPL): Led the full campaign, kit branding, on-ground fan-display kiosk activations, ad shoots with marquee players Arshdeep Singh, Yuzi Chahal and Marcus Stoinis, and a national social media rollout. - Signify (Philips Lighting) & Ecolink: Managed premium brand integrations with global guideline compliance across sports platforms. - Brand alliances: Ran the discovery-to-execution lifecycle for industrial and home-improvement brands including Dr Fixit, Uber Cross selling through GroupM
1to1help.net
Apr 20245 mosAug 2024

Bengaluru

Enterprise role at India's leading workplace mental wellbeing platform. Built outbound pipelines to CXOs, HR leaders, and KOLs across mid-market and enterprise accounts; managed full sales cycles from prospecting through procurement, commercial negotiation, and contract close. This is where I learned the discipline of solution-led selling: understanding what a client genuinely needs before pitching what you have. The instinct shapes how I approach brands today.
1to1help.net
Apr 20231 yr 3 mosJun 2024

Bengaluru, Karnataka, India

George P. Johnson Experience Marketing - India
Jul 20223 mosSep 2022

Bengaluru

Three-month engagement as Account Manager servicing IBM India. • Built brand-awareness strategy through on-ground experiential activations, including a keynote event featuring Mithali Raj. • Created branded community experiences with 6+ engagement activities focused on product seeding, display, and sustained audience interest. • Managed show-running for a keynote speaker — scripts, timelines, logistics, KOL coordination.

Kaushiki’s AI Stack

claude
claude
perplexity
perplexity
Canva Magic Studio
Canva Magic Studio

Education

Jain (Deemed-to-be University)

Master of Business Administration - MBA, Marketing

Jain (Deemed-to-be University)

20212 yrs2023

Bachelor of Business Administration - BBA, Finance, General

KLESs B.B.A. College Hubli.

20173 yrs2020

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Kaushiki Inamdar on Tal

Headline

Brand Partnership - Manager at New Media Holding

Location

Bengaluru

AI stack

claude

perplexity

Canva Magic Studio

Work experience

Brand Partnership - Manager at New Media Holding, Sep 2026 - Present · 3 mos, Greater Bengaluru Area

Brand Partnership at Collective Artists Network, Aug 2025 - Aug 2026 · 1 yr 1 mo, Bengaluru, Leading brand partnerships and creator-led IP work for the South India market, across lifestyle, food and travel, fitness, gaming, and finance categories. Selected work: - IKEA Pune store launch: Designed a hybrid "phygital" strategy, pre-buzz digital storytelling paired with creator-led in-store activations, to drive footfall and brand resonance in a new market. - Krafton × Yash (Toxic Movie): Led the integration that brought gaming IP into cinematic storytelling. - Furlenco: End-to-end influencer marketing, from concept through conversion-led execution. - Kingfisher Bihu: Regional cultural campaign that reignited the legacy "Oolala-le-o" jingle through Assamese singer, driving organic reach and localized brand love. Brand accounts (IKEA, Krafton, Arvind Fashion, Furlenco, Kingfisher and others), the work sits at the intersection of brand strategy, creator economies, and integrated campaign execution.

Senior Associate - Sales and Sponsorship at ITW Consulting Pvt. Ltd., Aug 2024 - Aug 2025 · 1 yr 1 mo, Bengaluru, - Punjab Kings × Ecolink (IPL): Led the full campaign, kit branding, on-ground fan-display kiosk activations, ad shoots with marquee players Arshdeep Singh, Yuzi Chahal and Marcus Stoinis, and a national social media rollout. - Signify (Philips Lighting) & Ecolink: Managed premium brand integrations with global guideline compliance across sports platforms. - Brand alliances: Ran the discovery-to-execution lifecycle for industrial and home-improvement brands including Dr Fixit, Uber Cross selling through GroupM

Business Development Specialist at 1to1help.net, Apr 2024 - Aug 2024 · 5 mos, Bengaluru, Enterprise role at India's leading workplace mental wellbeing platform. Built outbound pipelines to CXOs, HR leaders, and KOLs across mid-market and enterprise accounts; managed full sales cycles from prospecting through procurement, commercial negotiation, and contract close. This is where I learned the discipline of solution-led selling: understanding what a client genuinely needs before pitching what you have. The instinct shapes how I approach brands today.

Enterprise Sales Specialist at 1to1help.net, Apr 2023 - Jun 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India

Event Specialist at George P. Johnson Experience Marketing - India, Jul 2022 - Sep 2022 · 3 mos, Bengaluru, Three-month engagement as Account Manager servicing IBM India. • Built brand-awareness strategy through on-ground experiential activations, including a keynote event featuring Mithali Raj. • Created branded community experiences with 6+ engagement activities focused on product seeding, display, and sustained audience interest. • Managed show-running for a keynote speaker — scripts, timelines, logistics, KOL coordination.

Education

Master of Business Administration - MBA, Marketing, Jain (Deemed-to-be University)

Bachelor of Business Administration - BBA, Finance, General, KLESs B.B.A. College Hubli.