Headline

Creating content strategies that help brands stay relevant online | Social Media Management | Canva designer | Content Marketing

About

Hello there! I'm Kaushik Sasmal, a passionate social media marketer & Canva designer with 2+ years of hands-on experience in crafting engaging digital content. I help brands turn content into attention, engagement, and community. I have completed my digital marketing course from Digiperform and sharpened my skills through two enriching internships, gaining expertise in social media strategy, content creation, and brand growth. Over the last 2+ years, I’ve worked across the healthcare, human resources, aviation, spiritual tourism, and sales and marketing industries—managing end-to-end social media strategy, content creation, and platform growth for multiple clients simultaneously. From building monthly content calendars to analyzing insights and refining strategy, I enjoy combining creativity with data-backed decision-making. My core strengths include content strategy, social media management, Canva design, Instagram growth, short-form content, and AI tools for marketing. I started my journey with a digital marketing certification from Digiperform, followed by internships and hands-on agency experience that helped me understand how strong content can shape brand perception and audience trust. I’m someone who enjoys learning, experimenting with ideas, and creating content that people genuinely connect with—not just scroll past. Let's connect and grow together. #SocialMediaMarketing #DigitalMarketing #ContentCreation #OpenToOpportunities

Location

Greater Delhi Area

AI stack

langgraph

notebooklm

notion

ollama

Work experience

Social Media Marketing Executive at Canvas idea, May 2025 - Present · 1 yr 2 mos, Noida, Uttar Pradesh, India, >Managing social media strategy, content creation and execution for 4+ clients across healthcare, HR, spiritual tourism, and aviation/personal branding. >Building monthly content calendars, platform-specific copy, and branded visuals across Instagram, Facebook, LinkedIn, and YouTube — maintaining distinct brand voices simultaneously. >Driving organic growth (reach, engagement, and followers) through audience-first storytelling, hashtag strategy, and optimised posting. >Creating short-form videos, carousels, and campaign creatives. >Tracking performance via analytics to generate insights reports and continuously refine content strategy.

Social Media Marketer at Grey matter, Sep 2023 - Apr 2025 · 1 yr 8 mos, New Delhi, Delhi, India, >Managed and optimized brand presence across Instagram, Facebook, and LinkedIn, resulting in a 20% increase in Instagram engagement within 5 months through a consistent content strategy >Designed visually compelling graphics aligned with brand guidelines using Canva, enhancing visual identity. >Stay updated on platform algorithms and trends to ensure content is optimized and updated for maximum visibility and organic growth.

Social Media Marketing Intern at Bo International - Innovation Lab | Skin Care + Beauty Manufacturer, Mar 2023 - Jun 2023 · 4 mos, Delhi, India, >Collaborated on monthly content calendars and assisted in implementing strategies to drive organic growth across Instagram and Facebook. >Crafted and Contributed in making visually appealing social media posts using Canva, aligning with brand guidelines and target audience preferences. >Coordinated influencer partnerships from initial outreach and negotiation to final content delivery and communication.

Digital Marketing Intern at Digiperform, Jan 2023 - Mar 2023 · 3 mos, New Delhi, Delhi, India

Education

Digital marketing, Digiperform

Graduation, Bachelors of Commerce, school of open learning