---
title: "Kasturirangan TM - Senior Marketing Manager in Bengaluru | Tal"
description: "Meet Kasturirangan TM, Senior Growth Marketing Manager | PLG, SEO & SaaS Strategy | A/B Testing | Demand Gen | B2B Growth Leader based in Bengaluru. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/kasturirangan-tm/share-image"
---

# Kasturirangan TM on Tal

## Headline

Senior Growth Marketing Manager \| PLG, SEO &amp; SaaS Strategy \| A/B Testing \| Demand Gen \| B2B Growth Leader

## About

I'm a growth marketer with a builder's mindset and a bias toward execution\. I specialize in scaling B2B SaaS products using a mix of product\-led growth, SEO, and full\-funnel experimentation\. Over the past 6\+ years, I've worked across early\-stage and growth\-stage companies—driving measurable outcomes across acquisition, activation, and retention\. I’ve owned growth initiatives that led to: \+44% organic traffic through technical SEO and intent\-driven content \+28% new sign\-ups via funnel optimizations and A/B testing \+11% increase in product activation through onboarding rework \+22% lift in conversion rates across landing and product pages I thrive in fast\-moving environments where growth is both an art and a science—combining data, intuition, and deep user empathy to build growth engines that scale\. What I’m good at: \- Building and running experimentation systems across product and marketing \- Driving organic growth through SEO and scalable content ops \- Designing multi\-channel campaigns across email, paid, and lifecycle \- Working cross\-functionally with product, design, and revenue teams Tools I use regularly: GA4, HubSpot, Ahrefs, SEMrush, Hotjar, Screaming Frog, Marketo, Zapier, Looker Studio Let’s connect if you’re scaling a SaaS product, building out a growth team, or want to jam on PLG, SEO, or growth systems\. Feel free to drop a note \- kasturirangantm@gmail\.com

## Location

Bengaluru

## AI stack

claude code

claude

codex

lovable

notebooklm

replit

## Work experience

Senior Marketing Manager at OneBill, Oct 2025 \- Present · 1 yr

Independent Consultant at Kode89, Aug 2023 \- Present · 3 yrs 2 mos, India, \- Built and executed growth playbooks for early\-stage startups, resulting in 3x increase in lead volume\. \- Led SEO and performance campaigns using Ahrefs, SEMrush, and Google Ads\. \- Designed GTM and email nurture strategies to improve client pipeline conversion by 27%\.

Growth Manager – PrivateCircle at PrivateCircle, Feb 2024 \- Jun 2025 · 1 yr 5 mos, \- Launched product\-led onboarding changes that lifted activation rate by 11% and shortened time\-to\-value by 22%\. \- Drove a 28% increase in new user acquisition by optimizing signup flows and CTAs across touchpoints\. \- Increased conversion rate by 22% using structured A/B testing across landing pages and in\-app flows\. \- Collaborated with product and engineering to deliver 16% uplift in weekly active users \(WAUs\)\. \- Developed and scaled content channels \(blog, email, social\), boosting organic traffic by 44% and product adoption by 33%\.

Growth Marketing Associate \- Organic &amp; Paid at PrivateCircle, Apr 2023 \- Feb 2024 · 11 mos, Bangalore Urban, Karnataka, India, \- Grew organic traffic by 29% YoY through technical SEO fixes, content optimization, and improved site structure\. \- Boosted crawl efficiency and indexation by 18%, increasing SERP visibility across strategic keywords\. \- Integrated SEO strategy into product and lifecycle marketing, raising blog\-to\-signup conversion rate by 14%\. \- Improved site performance and mobile UX by cutting page load time by 33%, reducing bounce rate by 17%\. \- Repositioned top blog pages, leading to 12% uplift in traffic within 90 days

Digital Marketing Strategist at Iha Pragyan, Apr 2022 \- Jun 2022 · 3 mos, India

Search Engine Optimization Analyst at BETSOL, Jan 2022 \- Jan 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, \- Achieved a 12% increase in organic sessions by executing targeted on\-page and off\-page strategies\. \- Led structured SEO audits \(page speed, schema, metadata\) across key revenue\-driving pages\. \- Enhanced mobile experience and structured data, improving Core Web Vitals scores by 30%\. \- Created a centralized SEO reporting dashboard using GA4 and Looker Studio for executive\-level visibility\.

## Education

Masters, Information Technology, UNSW

Master of Business Administration \- MBA, Business, Management, Marketing, and Related Support Services, Holmes Institute, Australia

[View the original profile](https://tal.club/meet/kasturirangan-tm)

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