Headline

Senior Growth Marketing Manager | PLG, SEO & SaaS Strategy | A/B Testing | Demand Gen | B2B Growth Leader

About

I'm a growth marketer with a builder's mindset and a bias toward execution. I specialize in scaling B2B SaaS products using a mix of product-led growth, SEO, and full-funnel experimentation. Over the past 6+ years, I've worked across early-stage and growth-stage companies—driving measurable outcomes across acquisition, activation, and retention. I’ve owned growth initiatives that led to: +44% organic traffic through technical SEO and intent-driven content +28% new sign-ups via funnel optimizations and A/B testing +11% increase in product activation through onboarding rework +22% lift in conversion rates across landing and product pages I thrive in fast-moving environments where growth is both an art and a science—combining data, intuition, and deep user empathy to build growth engines that scale. What I’m good at: - Building and running experimentation systems across product and marketing - Driving organic growth through SEO and scalable content ops - Designing multi-channel campaigns across email, paid, and lifecycle - Working cross-functionally with product, design, and revenue teams Tools I use regularly: GA4, HubSpot, Ahrefs, SEMrush, Hotjar, Screaming Frog, Marketo, Zapier, Looker Studio Let’s connect if you’re scaling a SaaS product, building out a growth team, or want to jam on PLG, SEO, or growth systems. Feel free to drop a note - kasturirangantm@gmail.com

Location

Bengaluru

AI stack

claude code

claude

codex

lovable

notebooklm

replit

Work experience

Senior Marketing Manager at OneBill, Oct 2025 - Present · 1 yr

Independent Consultant at Kode89, Aug 2023 - Present · 3 yrs 2 mos, India, - Built and executed growth playbooks for early-stage startups, resulting in 3x increase in lead volume. - Led SEO and performance campaigns using Ahrefs, SEMrush, and Google Ads. - Designed GTM and email nurture strategies to improve client pipeline conversion by 27%.

Growth Manager – PrivateCircle at PrivateCircle, Feb 2024 - Jun 2025 · 1 yr 5 mos, - Launched product-led onboarding changes that lifted activation rate by 11% and shortened time-to-value by 22%. - Drove a 28% increase in new user acquisition by optimizing signup flows and CTAs across touchpoints. - Increased conversion rate by 22% using structured A/B testing across landing pages and in-app flows. - Collaborated with product and engineering to deliver 16% uplift in weekly active users (WAUs). - Developed and scaled content channels (blog, email, social), boosting organic traffic by 44% and product adoption by 33%.

Growth Marketing Associate - Organic & Paid at PrivateCircle, Apr 2023 - Feb 2024 · 11 mos, Bangalore Urban, Karnataka, India, - Grew organic traffic by 29% YoY through technical SEO fixes, content optimization, and improved site structure. - Boosted crawl efficiency and indexation by 18%, increasing SERP visibility across strategic keywords. - Integrated SEO strategy into product and lifecycle marketing, raising blog-to-signup conversion rate by 14%. - Improved site performance and mobile UX by cutting page load time by 33%, reducing bounce rate by 17%. - Repositioned top blog pages, leading to 12% uplift in traffic within 90 days

Digital Marketing Strategist at Iha Pragyan, Apr 2022 - Jun 2022 · 3 mos, India

Search Engine Optimization Analyst at BETSOL, Jan 2022 - Jan 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Achieved a 12% increase in organic sessions by executing targeted on-page and off-page strategies. - Led structured SEO audits (page speed, schema, metadata) across key revenue-driving pages. - Enhanced mobile experience and structured data, improving Core Web Vitals scores by 30%. - Created a centralized SEO reporting dashboard using GA4 and Looker Studio for executive-level visibility.

Education

Masters, Information Technology, UNSW

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Holmes Institute, Australia