Headline

Marketing & Research | Writing, designing, launching

About

Marketing executive with a multidisciplinary background in psychology, biology, content production and entrepreneurship. Graduated Magna cum laude from Ashoka University. At Qurist, I spearheaded the Great Indian Cannabis Survey - India’s first comprehensive study on the perception of cannabis in India - leading its conceptualization, research, analysis, and report development (yet to be publicly launched). In my current role, I produce impact through producing funnel-based content and using smart distribution strategies to reach the right audience. Having worked across multiple regions and two industries, I'm adept at long and short-form writing, creative visualisation and execution, heavily experimenting with AI, finding new ways of doing old things. My academic work - including but not limited to a pre-thesis on ketamine-assisted nicotine cessation and a thesis on the ecological advantage of depression - reflect my passion for bridging scientific research with innovative ideas. I seamlessly combine analytical insights with creative storytelling to drive impactful brand strategies.

Location

Bengaluru

AI stack

antigravity

codex

claudecode

Work experience

Marketing Executive at LeadSquared, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, • Currently running end-to-end webinar programs & other marketing funnels for the US Healthcare region. Have supported 6+ webinars across Healthcare India, Real Estatete MEA, and the US, owning everything from speaker outreach and acquisition to setup, content, promotion, paid ads, and pre/post engagement. Each webinar averages 10–12 demo requests and 5–7 sales-accepted leads. • Built and ran around 30 ABM campaigns in the India region that generated roughly ₹9L in monthly recurring revenue (about ₹1.08Cr annualized), holding 25–30% open rates and a 5% average click-through across the program. • Wrote (and still writing!) 80+ marketing emails and 8 SEO articles across events, ABM, newsletters, and webinars. Five articles now rank in Google's top three positions, and one is the cited #1 source in Google's AI Overview. • Leading the Invorto product's web presence end to end (webpage, GTM workflow, integrations, and go-live) • Producing ebooks, sales-training decks, video, and interactive web assets using AI workflows, which cut the usual agency and design dependency for net-new content.

Associate Marketing Manager at Qurist, Jun 2024 - Feb 2025 · 9 mos, Gurugram, Haryana, India, - Built and executed multiple impactful campaigns through social media and website integrations with Vitals, Wisepops, Qikify, Omnisend and Spur, generating nearly 14 lakh INR in sales. - Collaborated with multiple content creators, agencies and brands across multiple social media channels [LinkedIn, Instagram, Twitter, Facebook, YouTube] and website, assisting in boosting month-on-month sales by ~10% - Spearheaded development and content strategy for a flagship industry survey [Great Indian Cannabis Survey, set to release by April 2025] by analyzing data from 1070 participants using JASP, Power BI and Tableau, delivering key insights to stakeholders, investors and customers.

Research Assistant at University of Amsterdam, Jan 2024 - Jun 2024 · 6 mos, Amsterdam, North Holland, Netherlands, - Employed by Shivangi Singh, a registered Master's student at the University of Amsterdam, Netherlands to assist her mixed-approach study aimed at understanding micro- and macro-parental strategies and behavior in India. - Main roles include: recruiting and screening participants, conducting statistical analyses on data obtained and providing interventions via online mediums.

Project Intern at Ashoka Centre for Well Being, Dec 2023 - Apr 2024 · 5 mos, Sonipat, Haryana, India, - Reported directly to Savi Khanna, project counselor and Dr Arvinder Singh, director at ACWB. - Explored the nuances of mental health and counseling through discussion sessions, skill-building workshops, literature review, creating mental health advocacy material and conducting research on Queer experiences at Ashoka University.

Teaching Assistant at Ashoka University, Aug 2023 - Dec 2023 · 5 mos, Sonipat, Haryana, India, - Assisted in teaching "Statistics and Research Methods - II" and "Mind and Behaviour" at Ashoka University, managing classroom logistics and attendance for classes of 60 and 150 students, respectively. - Collaborated with the teaching team to develop lesson plans, lead weekly empirical reading workshops, and conduct exams and quizzes, enhancing student engagement and understanding. - Guided and mentored students on research projects, providing 1-on-1 doubt sessions and support.

Research Study Assistant at Ashoka University, Jan 2023 - May 2024 · 1 yr 5 mos, Haryana, India, - Research Assistant at Neuroethology Lab @ Ashoka University, Sonipat, Haryana. - Worked on my Undergraduate thesis titled "Exploring unconventional methods of nicotine cessation in Wild Zebrafish" from February - April 2024, completing no-drug trials. - In charge of data collection and analysis for an ongoing research project titled 'Ecological Advantage of Depression in Wild Zebrafish' under the guidance of Dr Bittu K Rajaraman (January 2023-February 2024). - Primary speaker and presenter of the research at various symposiums and conferences pan-India.

Education

Bachelor of Science - BS, Psychology, Ashoka University

High School Diploma, Science, Greenwood High International School