---
title: "Karuna Krishna Hegde - Marketing Associate in Bengaluru | Tal"
description: "Meet Karuna Krishna Hegde, Noticing what makes brands unforgettable. Fashion Brand Marketing | Creative Strategy | Consumer Behaviour based in Bengaluru. AI stack includes claude code, elevenlabs, and openai. Explore public work links including youtube.com."
image: "https://tal.club/meet/karuna-hegde/share-image"
---

# Karuna Krishna Hegde on Tal

## Headline

Noticing what makes brands unforgettable\. Fashion Brand Marketing \| Creative Strategy \| Consumer Behaviour

## About

I notice the things people usually walk past\. The playlist in a store\. The typography on a shopping bag\. Why one campaign lingers in your mind while another disappears\. That's where my curiosity begins\. I work in fashion brand marketing, but I'm really interested in what makes brands desirable\. The intersection of culture, consumer psychology, storytelling, and design fascinates me\. At Klydo, I worked across campaign strategy, AI creative production, digital merchandising, consumer research, and community building, turning ideas into experiences people connected with\. Outside of work, I'm usually collecting references—museum visits, café interiors, outfit inspiration, posters, and campaigns that make me stop scrolling\. Still collecting references\. Still asking why\.

## Location

Bengaluru

## AI stack

claude code

elevenlabs

openai

ChatGPT

ChatGPT Images

## Work experience

Marketing Associate at Klydo\.Official, Feb 2026 \- Aug 2026 · 6 mo, HSR Layout, Bangalore, Worked across brand marketing, creative strategy, AI\-assisted creative direction, digital merchandising, and consumer insights for an AI\-powered fashion shopping platform\. \- Led integrated campaigns across seasonal launches and key retail moments\. \- Directed AI\-assisted campaign creatives, shaping visual concepts, styling, and brand aesthetics\. \- Built Klydo's Campus Ambassador Program from strategy to execution\. \- Designed in\-app merchandising experiences to improve product discovery and campaign storytelling\. \- Conducted consumer and competitor research to inform brand and marketing decisions\. \- Collaborated with agencies, and cross\-functional teams to bring campaigns to life\.

Marketing Intern at Klydo\.Official, Aug 2025 \- Feb 2026 · 7 mos

Thought Leader Team at Under 25 Universe, Jan 2024 \- Mar 2024 · 3 mos, Bangalore Urban, Karnataka, India, At Under 25, I managed backstage operations and logistics for high\-footfall events featuring speakers such as Ritviz and Anisha Padukone\. I worked across four teams, ensuring smooth execution while reinforcing the brand experience on\-ground\. This role enhanced my communication skills, work quality, patience, and teamwork\.

Creative Intern at 88GB, Aug 2023 \- Dec 2023 · 5 mos, Bangalore Urban, Karnataka, India, At 88GB, I supported content and campaign development for brands like Milky Mist, Black Tulip, and Heritage\. I created over 50 content assets, helped boost engagement, and collaborated across creative and client teams to deliver cohesive, insight\-driven digital campaigns\.

## Education

Bachelor of Business Administration \- BBA, Marketing, Jain \(Deemed\-to\-be University\)

PUC Board, Jyothi Nivas College

## Public links

- youtube\.com: https://youtube\.com/@y2karu

[View the original profile](https://tal.club/meet/karuna-hegde)

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