Kartikeya Mishra profile photo 1 on Tal

Kartikeya Mishra

Brand Marketing | Integrated Campaigns | Consumer Growth | GTM Strategy | Retail Marketing | CRM

Delhi

4+ years of work experience

Green SM India
Apr 20266 mosPresent

• Lead offline marketing and brand collaboration initiatives supporting Green SM’s launch and customer acquisition across Delhi NCR. • Built a priority pipeline of brands across hospitality, retail, corporate, healthcare, lifestyle, travel and entertainment categories. • Designed go-to-market plans and co-branded marketing campaigns with Salt Stayz and 91Springboard to expand access to premium travellers and working professionals. • Led the commercial and marketing strategy for the Tata Neu collaboration, focused on acquiring high-value and airport-travelling customers. • Directed loyalty partnership planning with DLF Malls to create high-footfall customer engagement and mobility use cases. • Manage the complete campaign process—from identifying the audience and defining the proposition to negotiating deliverables, developing communication and coordinating launch execution. • Work closely with Operations, Product, Design and Sales teams to convert marketing opportunities into scalable acquisition channels.
BIBA Fashion Ltd
Jul 202510 mosApr 2026

• Led PAN-India retail marketing initiatives for 300+ BIBA stores, supporting customer footfall, seasonal demand and consistent brand communication. • Owned the retail campaign calendar across EOSS, Diwali, Wedding Season and Children’s Day campaigns. • Managed daily CRM communication, including customer segmentation, lifecycle journeys and targeted promotional communication to strengthen repeat engagement. • Planned and executed mall promotions, BTL activations and local store marketing across priority markets. • Collaborated with Merchandising, Visual Merchandising, Retail Operations and Creative teams to maintain a consistent consumer experience across stores. • Monitored market trends, competitor activity and campaign performance to refine communication and activation plans.
BluSmart
Apr 20232 yrs 2 mosMay 2025

• Managed marketing budgets while leading integrated campaigns across Delhi NCR and Bengaluru. • Drove a 40% increase in ride bookings through hyperlocal marketing across premium residential communities and corporate zones. • Planned and executed airport OOH campaigns at IGI Airport, increasing app bookings by 54% and kiosk traffic by 26%. • Delivered more than 17 million impressions through Spotify and radio campaigns, strengthening brand awareness and consideration. • Conceptualised and launched Pet Rides with Vetic, creating a differentiated mobility proposition for pet parents. • Developed a wellness-led campaign with Motherhood Hospitals, connecting BluSmart’s clean mobility proposition with health-conscious family audiences. • Designed consumer acquisition campaigns with Blinkit, Zepto and Zomato to improve demand in underperforming micro-markets. • Secured a partner-funded cashback collaboration with MobiKwik and managed the customer-facing communication across relevant touchpoints. • Led CRM and lifecycle communication through MoEngage, including post-sign-up journeys and messaging for the BluSmart Elite subscription. • Conducted NPS and customer research, translating consumer feedback into recommendations for communication, retention and service improvements. • Worked across Product, Operations, Creative, CRM, Partnerships and agency teams to deliver consistent brand campaigns from strategy to measurement.
NoBrokerHood
Nov 20226 mosApr 2023

Developed & conceptualized campaigns with marquee brands, amplifying engagement and cross-platform traffic. Aligned creative and performance KPIs between partner and internal teams, ensuring seamless activation across touchpoints.
India Infrastructure Publishing Private Limited
Apr 20226 mosSep 2022

Delhi, India

• Identifying and selling to potential advertisers from the industry, servicing existing clients and working with their agencies to secure advertising • Conceptualizing new features or advertising properties and identifying new opportunities to increase advertising revenues

Kartikeya’s AI Stack

claude
claude
lovable
lovable
midjourney
midjourney
ChatGPT
ChatGPT
Gamma
Gamma

Education

Institute of Management Technology, Nagpur

PGDM, Marketing & Operations

Institute of Management Technology, Nagpur

20172 yrs2019
Rajiv Gandhi Prodyogiki Vishwavidyalaya

Bachelor of Engineering (B.E.), Mechanical Engineering

Rajiv Gandhi Prodyogiki Vishwavidyalaya

20114 yrs2015

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Headline

Brand Marketing | Integrated Campaigns | Consumer Growth | GTM Strategy | Retail Marketing | CRM

About

Brand Marketing professional with 6+ years of experience across mobility, retail, and clean energy. My expertise spans integrated campaigns, brand positioning, GTM strategy, CRM, retail marketing, offline activations and consumer growth. I have also led retail marketing across stores and currently work on brand-led acquisition initiatives at Green SM through offline marketing and strategic collaborations. My strength lies in bringing media, CRM, consumer insight, retail activations and partnerships together into one integrated marketing plan.

Location

Delhi

AI stack

claude

lovable

midjourney

ChatGPT

Gamma

Work experience

Growth Manager at Green SM India, Apr 2026 - Present · 6 mos, • Lead offline marketing and brand collaboration initiatives supporting Green SM’s launch and customer acquisition across Delhi NCR. • Built a priority pipeline of brands across hospitality, retail, corporate, healthcare, lifestyle, travel and entertainment categories. • Designed go-to-market plans and co-branded marketing campaigns with Salt Stayz and 91Springboard to expand access to premium travellers and working professionals. • Led the commercial and marketing strategy for the Tata Neu collaboration, focused on acquiring high-value and airport-travelling customers. • Directed loyalty partnership planning with DLF Malls to create high-footfall customer engagement and mobility use cases. • Manage the complete campaign process—from identifying the audience and defining the proposition to negotiating deliverables, developing communication and coordinating launch execution. • Work closely with Operations, Product, Design and Sales teams to convert marketing opportunities into scalable acquisition channels.

Marketing Manager at BIBA Fashion Ltd, Jul 2025 - Apr 2026 · 10 mos, • Led PAN-India retail marketing initiatives for 300+ BIBA stores, supporting customer footfall, seasonal demand and consistent brand communication. • Owned the retail campaign calendar across EOSS, Diwali, Wedding Season and Children’s Day campaigns. • Managed daily CRM communication, including customer segmentation, lifecycle journeys and targeted promotional communication to strengthen repeat engagement. • Planned and executed mall promotions, BTL activations and local store marketing across priority markets. • Collaborated with Merchandising, Visual Merchandising, Retail Operations and Creative teams to maintain a consistent consumer experience across stores. • Monitored market trends, competitor activity and campaign performance to refine communication and activation plans.

Marketing Manager at BluSmart, Apr 2023 - May 2025 · 2 yrs 2 mos, • Managed marketing budgets while leading integrated campaigns across Delhi NCR and Bengaluru. • Drove a 40% increase in ride bookings through hyperlocal marketing across premium residential communities and corporate zones. • Planned and executed airport OOH campaigns at IGI Airport, increasing app bookings by 54% and kiosk traffic by 26%. • Delivered more than 17 million impressions through Spotify and radio campaigns, strengthening brand awareness and consideration. • Conceptualised and launched Pet Rides with Vetic, creating a differentiated mobility proposition for pet parents. • Developed a wellness-led campaign with Motherhood Hospitals, connecting BluSmart’s clean mobility proposition with health-conscious family audiences. • Designed consumer acquisition campaigns with Blinkit, Zepto and Zomato to improve demand in underperforming micro-markets. • Secured a partner-funded cashback collaboration with MobiKwik and managed the customer-facing communication across relevant touchpoints. • Led CRM and lifecycle communication through MoEngage, including post-sign-up journeys and messaging for the BluSmart Elite subscription. • Conducted NPS and customer research, translating consumer feedback into recommendations for communication, retention and service improvements. • Worked across Product, Operations, Creative, CRM, Partnerships and agency teams to deliver consistent brand campaigns from strategy to measurement.

Manager - Brand Partnerships & Alliances at NoBrokerHood, Nov 2022 - Apr 2023 · 6 mos, Developed & conceptualized campaigns with marquee brands, amplifying engagement and cross-platform traffic. Aligned creative and performance KPIs between partner and internal teams, ensuring seamless activation across touchpoints.

Assistant Manager at India Infrastructure Publishing Private Limited, Apr 2022 - Sep 2022 · 6 mos, Delhi, India, • Identifying and selling to potential advertisers from the industry, servicing existing clients and working with their agencies to secure advertising • Conceptualizing new features or advertising properties and identifying new opportunities to increase advertising revenues

Education

PGDM, Marketing & Operations, Institute of Management Technology, Nagpur

Bachelor of Engineering (B.E.), Mechanical Engineering, Rajiv Gandhi Prodyogiki Vishwavidyalaya