Headline

Account Director - LCS Digital @JioStar Network!

About

Experienced personnel with a demonstrated history of working in the entertainment industry. Skilled in Negotiation, Marketing Management, Business Planning, Market Research, and Management. Core Competencies: Organisational Leadership, Strong Business Acumen, Strategic Insights, Trusted Advisor, Strategic Sales Planning, Sales Team Leadership. Professional Competencies: Adaptability, Customer Focus, Drive for Results, Influencing Impact, Judgement, Collaboration, Executive Maturity/Presence, Value Selling, Analytical Problem Solving, Organised & Disciplined, Initiates/Embraces Change, Business Analysis Skills(understands financials, sales processes, pipeline, scorecards and key performance indicators)

Location

Mumbai

AI stack

codex

cursor

Work experience

Associate Director at JioStar, Nov 2025 - Present · 10 mos, Mumbai, Maharashtra, India

Director Integrated Marketing at JioStar, Jan 2024 - Present · 2 yrs 8 mos, • Led integrated marketing partnerships for Pidilite, Asian Paints, Birla Opus, TVS, Tata Motors, and Skoda, contributing to an INR 15 crore increase in category share-of-wallet. • Designed a full-funnel attribution model for Auto and Tech LCS accounts, linking CTV and digital awareness to lead conversion. • Directed growth strategies for Apple, Pidilite, Xiaomi, and OnePlus, exceeding revenue targets by 55% YoY and improving client retention to 95%. • Developed conversational commerce frameworks, including Click-to-WhatsApp, across Paints, Construction, Auto, and Tech sectors.

Account Director - LCS, Digital @ JioStar Network | Advertising Professional at JioStar Network, Jan 2025 - Dec 2025 · 1 yr, Mumbai, Maharashtra, India, Senior Engagement Leader | Strategy & Business Growth Expert Lead and manage a diverse portfolio of high-profile clients across industries, including Ather, Xiaomi, Asian Paints, Birla Opus ABG Group, Tata Motors, Skoda, RIL, M&M, Ultra Tech, and more. Oversee and guide a team of Engagement Managers, driving business growth and ensuring client success. Develop and deliver tailored, solution-oriented pitches for category-specific needs across platforms like handheld devices and Connected TV. Strategically manage both Programmatic and Direct Solutions to meet and exceed client objectives and performance benchmarks. Drive cross-functional collaboration and deliver high-impact results that align with client goals and business growth.

Manager at Disney Star, Aug 2023 - Feb 2025 · 1 yr 7 mos, Mumbai, Maharashtra, India, In-depth understanding and evaluation of parameters of media spends by brands across categories. Focus on developing relationships and liaising across media agencies and advertisers. Handled various categories of advertisers of various sectors including FMCG, Consumer Durable's, BFSI Clients etc.,

Assistant Manager - Group Head at Disney Star, Aug 2022 - Jul 2023 · 1 yr, Mumbai, Maharashtra, India

Assistant Manager at Disney Star, Aug 2019 - Jul 2022 · 3 yrs, Mumbai, Maharashtra, India

Senior Manager at Zee Entertainment Enterprises Limited, Nov 2017 - Jul 2019 · 1 yr 9 mos, Mumbai Area, India, Developing new business as well as expanding the investment of the current advertisers by selling ad space. Provide new/ innovative solutions for advertisers by creating investment opportunities for them. Constant analysis and research of the television terrain as well as strategizing for the future of the business.

Strategic Solutions Manager at Zee Entertainment Enterprises Limited, Nov 2017 - Jul 2019 · 1 yr 9 mos, • Developed integrated branded solutions for ZEE TV, delivering brand awareness objectives for clients including Mahindra & Mahindra and ICICI Bank. • Supported geo-targeting pilot initiatives and executed on-ground activations for Amul. • Mentored a cross-functional intern team to support regional marketing priorities.

Senior Sales Executive at Star India, Dec 2013 - Nov 2017 · 4 yrs, Mumbai Area, India

Education

M.M.S, Marketing, University of Mumbai

Bachelor of Commerce, Mumbai university