Headline

Building India’s Mind + Body Nutrition brand

About

I’m building across consumer brands and emerging technology. I founded Knitd(Bamboo Socks Brand) to understand how products are actually created, positioned, and sold. That experience pulled me deep into D2C, distribution, and consumer behavior. Today, I lead Growth & Partnerships at Potential Fuel, where we’re building India’s Mind + Body Nutrition brand. I spend most of my time thinking about how we scale responsibly through distribution, brand clarity, and the right partnerships. Before this, I headed GTM at FYN Wellness, a spirulina-focused hydration brand. Working on early-stage launches taught me how much clarity of narrative and speed of execution matter in consumer businesses. Alongside brand building, I actively explore the AI × hardware space. I build small tech products, participate in hackathons, and spend time understanding how intelligent systems will reshape how consumers discover and experience products. I’m particularly interested in where physical products and intelligent technology meet. Alongside building, I’m completing my undergraduate studies at IIM Bangalore and Mesa School of Business. I’m building in consumer today, with a strong interest in how AI and hardware will shape the next generation of products.

Location

Bengaluru

Work experience

Founder at Beetle, Apr 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Growth and Partnerships at Potential, Mar 2026 - May 2026 · 3 mos, Bengaluru, Karnataka, India, India’s Mind + Body Nutrition brand. Worked closely with the founder as the first hire. Got us live on Broadway.live and Plum wellness app. Worked on boosting AOV and reducing packaging costs. Built WhatsApp communication flow and automations to keep customers engaged.

Sales and GTM - Founding Team at FYN Wellness, Oct 2025 - Feb 2026 · 5 mos, Bengaluru, Karnataka, India, India's first Spirulina-focused brand. Launched India's first coconut water blue spirulina mix focused on cellular health, better skin and overall immunity of your body. I worked on positioning the product, shaping the early narrative, and planning the entire GTM. Acquired our first 50 customers organically. Learnt a lot about marketing, positioning, GTM, and how to test out a product in the market. 10/10 experience

Founding Member at Aqua Niram, Apr 2025 - Jul 2025 · 4 mos, Varanasi, Uttar Pradesh, India, Aqua Niram is a premium bottled water brand built for hospitality and high-end events. We focused on positioning the brand for premium hotels and institutional buyers rather than competing in the mass retail space. The brand is currently placed in leading hospitality properties including Taj, HHI, Ramda and Radisson . I’ve been closely involved in building our B2B distribution, managing hotel partnerships, and understanding what premium clients actually look for in a product beyond just pricing. Working on Aqua Niram gave me hands-on exposure to manufacturing, compliance, distribution networks, and the realities of operating in the FMCG space. It shifted my perspective from just building a product to building a supply chain and a system around it.

Administrative Assistant at Astus Beverages Private Limited, Apr 2025 - Jul 2025 · 4 mos, Varanasi, Uttar Pradesh, India

Education

Entrepreneurship And Business Management, Mesa School of Business

Bachelor of Business Administration - BBA, Digital Business & Entrepreneurship, Indian Institute of Management Bangalore