Kartik Teja Kommuri profile photo 1 on Tal

Kartik Teja Kommuri

Doing cool stuff.

Hyderabad

10+ years of work experience

Indian School of Business
May 20233 yrs 4 mosPresent

Hyderabad

Career Break
Dec 20211 yr 5 mosApr 2023

Managing the toughest stakeholder ;)
Google
Apr 20192 yrs 8 mosNov 2021

1. Managed a business of $XB in CPG & Retail sectors in SMB segment and delivered a growth of XX% YoY in FY 2021 2. Led a team of 17 Digital Marketing Strategists to drive customer digital transformation using Google product solutions in collaboration with in-market sales teams 3. Holiday Lead: Led the US Black Friday - Cyber Monday strategy building multi-quarter phased plan 4.Built Share-of-Wallet strategy for competitive selling identifying Total Market Opportunity of $XB 5. Built the High Value Omni Customer strategy to drive ARPA and growth by advancing digital maturity of clients through stage wise product adoption 6. Hiring Lead: Led the hiring charter for ICs of the org by setting up end to end process, program managing both industry and campus hiring 7. DEI Council: Led the people pillar activities centered around wellbeing, diversity, equity and inclusion efforts
CCL Products (India) Limited
Jan 20181 yr 2 mosFeb 2019

Hyderabad Area, India

1. Launched the brand Continental Coffee in domestic market through various sub brands like Malgudi, Xtra, This in R&G, Instant and Premix coffee segments 2. Created the brand strategy, brand map and brand architecture and developed its maiden media creatives and campaigns for TV, print, radio, outdoor and digital media 3. Built the marketing team from scratch, set up media/creative agencies, created end to end processes to drive the marketing function 4. Managed the P&L, consumer research, integrated marketing campaigns, media planning, NPDs, packaging design and demand generation activities 5. Achieved 0.5% Market Share (South) and annual turnover of XX cr in the launch year 6. Cost optimisation projects in packaging and activations leading to net profitability of X crore
Godrej Consumer Products Limited
Apr 20178 mosNov 2017

Hyderabad, Telangana, India

• Handling brand Jersey in-home portfolio of milk, curd, paneer, ghee with an annual turnover of 900 crore • Planning and managing the P&L, contributions, ATL targets for the portfolio • Developed brand communication for the first ever media campaign of Jersey through extensive consumer research • Planned and executed TV, print, digital, radio and outdoor media for the campaigns for Jersey Curd • Leading the NPD projects of Cheese, ghee and cost optimization projects of Curd, Milk
Godrej Consumer Products Limited
Jul 20169 mosMar 2017

Mumbai Area, India

• Handled the brands Ezee and Genteel with a turnover of 180 crore and delivered a growth of 8% in FY 16-17 • Managed the P&L for the portfolio and delivered the profitability goals • Planned and executed the media campaign on TV, Print, Radio, Digital through impactful communication • Planned and executed the award winning Integrated Marketing Campaign – “Ezee Hugs 2016” • Led the consumer research to test the brand communication and find the opportunities in detergents category for Ezee • Managed the NPD projects, optimization projects, new SKUs projects on the brand
Godrej Consumer Products Limited
Apr 20151 yr 3 mosJun 2016

Hyderabad

Managing entire Business operations of Hyderabad Metro, delivering Sales & Distribution Targets. Leading a team of 6 Direct and 89 In-direct reporting team members and managing annual business of 85 crore across all channel Partners

Kartik’s AI Stack

claude
claude
gemini
gemini

Education

Faculty of Management Studies - University of Delhi

MBA, Marketing, Finance

Faculty of Management Studies - University of Delhi

20102 yrs2012
GITAM Deemed University

B.E, Electronics & Communication

GITAM Deemed University

20044 yrs2008

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Kartik Teja Kommuri on Tal

Headline

Doing cool stuff.

About

Business leader with strong experience in P&L growth, brand management, content marketing, digital marketing, martech and sales across CPG, education and Bigtech sectors. Proven track record of building and driving high performance teams. MBA focused in Marketing and Finance from FMS, Delhi.

Location

Hyderabad

AI stack

claude

gemini

Work experience

Chief Marketing Officer (CMO) at Indian School of Business, May 2023 - Present · 3 yrs 4 mos, Hyderabad

Full-time parenting at Career Break, Dec 2021 - Apr 2023 · 1 yr 5 mos, Managing the toughest stakeholder ;)

Revenue, Strategy & Operations - Mid Market Sales, US at Google, Apr 2019 - Nov 2021 · 2 yrs 8 mos, 1. Managed a business of $XB in CPG & Retail sectors in SMB segment and delivered a growth of XX% YoY in FY 2021 2. Led a team of 17 Digital Marketing Strategists to drive customer digital transformation using Google product solutions in collaboration with in-market sales teams 3. Holiday Lead: Led the US Black Friday - Cyber Monday strategy building multi-quarter phased plan 4.Built Share-of-Wallet strategy for competitive selling identifying Total Market Opportunity of $XB 5. Built the High Value Omni Customer strategy to drive ARPA and growth by advancing digital maturity of clients through stage wise product adoption 6. Hiring Lead: Led the hiring charter for ICs of the org by setting up end to end process, program managing both industry and campus hiring 7. DEI Council: Led the people pillar activities centered around wellbeing, diversity, equity and inclusion efforts

Head of Marketing at CCL Products (India) Limited, Jan 2018 - Feb 2019 · 1 yr 2 mos, Hyderabad Area, India, 1. Launched the brand Continental Coffee in domestic market through various sub brands like Malgudi, Xtra, This in R&G, Instant and Premix coffee segments 2. Created the brand strategy, brand map and brand architecture and developed its maiden media creatives and campaigns for TV, print, radio, outdoor and digital media 3. Built the marketing team from scratch, set up media/creative agencies, created end to end processes to drive the marketing function 4. Managed the P&L, consumer research, integrated marketing campaigns, media planning, NPDs, packaging design and demand generation activities 5. Achieved 0.5% Market Share (South) and annual turnover of XX cr in the launch year 6. Cost optimisation projects in packaging and activations leading to net profitability of X crore

Brand Manager - Godrej Jersey at Godrej Consumer Products Limited, Apr 2017 - Nov 2017 · 8 mos, Hyderabad, Telangana, India, • Handling brand Jersey in-home portfolio of milk, curd, paneer, ghee with an annual turnover of 900 crore • Planning and managing the P&L, contributions, ATL targets for the portfolio • Developed brand communication for the first ever media campaign of Jersey through extensive consumer research • Planned and executed TV, print, digital, radio and outdoor media for the campaigns for Jersey Curd • Leading the NPD projects of Cheese, ghee and cost optimization projects of Curd, Milk

Brand Manager - Godrej Ezee at Godrej Consumer Products Limited, Jul 2016 - Mar 2017 · 9 mos, Mumbai Area, India, • Handled the brands Ezee and Genteel with a turnover of 180 crore and delivered a growth of 8% in FY 16-17 • Managed the P&L for the portfolio and delivered the profitability goals • Planned and executed the media campaign on TV, Print, Radio, Digital through impactful communication • Planned and executed the award winning Integrated Marketing Campaign – “Ezee Hugs 2016” • Led the consumer research to test the brand communication and find the opportunities in detergents category for Ezee • Managed the NPD projects, optimization projects, new SKUs projects on the brand

Area Sales Manager - Hyderabad at Godrej Consumer Products Limited, Apr 2015 - Jun 2016 · 1 yr 3 mos, Hyderabad, Managing entire Business operations of Hyderabad Metro, delivering Sales & Distribution Targets. Leading a team of 6 Direct and 89 In-direct reporting team members and managing annual business of 85 crore across all channel Partners

Education

MBA, Marketing, Finance, Faculty of Management Studies - University of Delhi

B.E, Electronics & Communication, GITAM Deemed University