Brand, Creative & Content @ Cars24

Gurugram

Gurugram, Haryana, India

Gurugram, Haryana, India

Berlin, Germany

Gurugram, Haryana, India

Gurugram, Haryana, India

B.M.S (Bachelor Of Management Studies), Business Administration and Management, General
JAI HIND COLLEGE, MUMBAI

Business/Commerce, General
Narsee Monjee college of Commerce and Economics
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At the end of the day, it’s about that one story, one song, one ad that stays with you. My goal is to be of service to these stories, in all shapes & forms.
Gurugram
General Manager - Brand at Cars24 Arabia, Dec 2025 - Present · 9 mos, Gurugram
Senior Brand & Creative Manager at Urban Company, Jul 2024 - Sep 2025 · 1 yr 3 mos, Gurugram, Haryana, India, - Built on our Dignity of Labour series with Chhoti si Doori & Chhote Sapne. - Led performance marketing creative strategy across all UC categories.
Brand & Creative Manager at Urban Company, Aug 2022 - Jul 2024 · 2 yrs, Gurugram, Haryana, India, - Developed insight-led, award-winning campaigns (Chhota Kaam, Chhoti Soch, Chhoti Baat) to build UC's safety & training credentials amongst aware-non-trialists. - Led UC's first content integration with TVF's sitcom, Very Parivarik.
Brand Lab Manager at Razor Group, Jan 2022 - Aug 2022 · 8 mos, Berlin, Germany, Led brand, content & influencer marketing strategy across the US, Germany, France and the UK for 6 of Razor's highest-priority brands, taking them from Amazon-first businesses to D2C brands.
Brand Program Manager at Urban Company, Apr 2021 - Jan 2022 · 10 mos, Gurugram, Haryana, India, Worked on the mother-brand positioning and launch campaign for UC, 'Bano Marzi Ke Maalik'.
Account Manager at TBWA\Media Arts Lab, Oct 2020 - Apr 2021 · 7 mos, Gurugram, Haryana, India, Worked on localisation of digital performance and brand campaigns for Apple India, dealing with cross-functional teams across APAC, LA & London.
B.M.S (Bachelor Of Management Studies), Business Administration and Management, General, JAI HIND COLLEGE, MUMBAI
Business/Commerce, General, Narsee Monjee college of Commerce and Economics