Karthik Vishnu Karanam profile photo 1 on Tal

Karthik Vishnu Karanam

Product Leader

Bengaluru

5+ years of work experience

Craft My Plate
Sep 20251 yr 3 mosPresent

Hyderabad

Cracking the customer and ops for online bulk food delivery
Freelance
Nov 20246 mosApr 2025

Visakhapatnam, Andhra Pradesh, India

Freebird - Growth Freebird is Lending Management Software (LMS) for Micros lenders, helping them with Loan tracking, Book keeping, Payment Collection etc. Helping Freebird to crack the growth problem by improving onboarding funnel conversion
Career Break
Aug 20222 yrs 3 mosOct 2024

On a sabbatical after the layoff at PharmEasy due to personal reasons
PharmEasy
Dec 20219 mosAug 2022

Remote

Docon - Medicine Monetization; Thyrocare - Labs & Reports Launched Cart Resolution V1 to reduce unresolved carts from 89% to ~60% Launched Partial Reports and Cover Pages for Thyrocare reports
MediBuddy
Feb 202111 mosDec 2021

Greater Bengaluru Area

Built and launched Vaccinations product and vertical to help MediBuddy drive 5 lakh+ inoculations and generate 50 Cr+ GMV Single handedly led the cross-functional team through MVP to product expansion

Karthik’s AI Stack

claude
claude
notion
notion
openai
openai
ChatGPT
ChatGPT

Education

Indian Institute of Management, Calcutta

PGP (PGDCM), Business Administration and Management, General

Indian Institute of Management, Calcutta

20142 yrs2016
Birla Institute of Technology and Science, Pilani - Goa Campus

Bachelor of Engineering - BE, Mechanical Engineering

Birla Institute of Technology and Science, Pilani - Goa Campus

20074 yrs2011

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Headline

Product Leader

About

I build products at the messy intersection of behavior, systems, and real-world constraints. Over 5+ years, I’ve led 0→1 launches in healthtech, edtech, and lending — including a ₹10Cr+ vaccination vertical at MediBuddy, a gamified learning app, and backend tools that power ops and GTM. I’ve worked without EMs, unblocked pods, and owned outcomes end-to-end. My product decisions are shaped by behavioral psychology, strategic research, and systems thinking — not just shipping features. I prioritize execution depth, user clarity, and feedback loops. Recently, I’ve been advising early-stage teams like Freebird (a lending SaaS) on roadmap, analytics, and direction. I’m also building portfolio projects exploring AI-powered, behavior-first design. If you’re solving a tough health or habit problem with tech and want a sharp, mission-aligned PM — I’d love to hear more. MBA – IIM Calcutta, 2016.

Location

Bengaluru

AI stack

claude

notion

openai

ChatGPT

Work experience

Product at Craft My Plate, Sep 2025 - Present · 1 yr 3 mos, Hyderabad, Cracking the customer and ops for online bulk food delivery

Fractional CPO at Freelance, Nov 2024 - Apr 2025 · 6 mos, Visakhapatnam, Andhra Pradesh, India, Freebird - Growth Freebird is Lending Management Software (LMS) for Micros lenders, helping them with Loan tracking, Book keeping, Payment Collection etc. Helping Freebird to crack the growth problem by improving onboarding funnel conversion

Gap year at Career Break, Aug 2022 - Oct 2024 · 2 yrs 3 mos, On a sabbatical after the layoff at PharmEasy due to personal reasons

Senior Product Manager at PharmEasy, Dec 2021 - Aug 2022 · 9 mos, Remote, Docon - Medicine Monetization; Thyrocare - Labs & Reports Launched Cart Resolution V1 to reduce unresolved carts from 89% to ~60% Launched Partial Reports and Cover Pages for Thyrocare reports

Product Manager at MediBuddy, Feb 2021 - Dec 2021 · 11 mos, Greater Bengaluru Area, Built and launched Vaccinations product and vertical to help MediBuddy drive 5 lakh+ inoculations and generate 50 Cr+ GMV Single handedly led the cross-functional team through MVP to product expansion

Education

PGP (PGDCM), Business Administration and Management, General, Indian Institute of Management, Calcutta

Bachelor of Engineering - BE, Mechanical Engineering, Birla Institute of Technology and Science, Pilani - Goa Campus

Karthik Vishnu Karanam - Product in Bengaluru | Tal