---
title: "Karthik Rajeshwaran - Building Scapia in Bengaluru | Tal"
description: "Meet Karthik Rajeshwaran, Building Scapia, Ex Flipkart & Hotstar (Jiostar) based in Bengaluru."
image: "https://tal.club/meet/karthik-rajeshwaran/share-image"
---

# Karthik Rajeshwaran on Tal

## Headline

Building Scapia, Ex Flipkart & Hotstar \(Jiostar\)

## About

Product Leader \| Driving Growth Through Platform Innovation I am passionate about creating digital products that deeply connect with consumers, leveraging technology to solve unmet user needs while driving critical business metrics\. With extensive experience in platform products and P&L ownership, I’ve led impactful initiatives across the customer lifecycle, including: 1\. Optimizing organic SEO and driving growth through martech tooling for measuring incrementality and lift\. 2\. Enhancing acquisition, retention, and engagement through personalized notifications, in\-funnel nudges, storefront discovery/merchandising, loyalty constructs \(1P,3P \- rewards marketplace\) and platform growth hacks \(conversion rate optimization\)\. 3\. Delivering data\-driven improvements via large\-scale A/B testing and experimentation platforms 4\. Launching new product lines that add back to platform growth & engagement Specialties: 1\. Discovery, Personalization & Recommendations: Creating tailored user experiences that drive engagement\. 2\. Innovation: Building products that enhance user journeys by leveraging AI/ML\. 3\. Platform Product Development: Scaling solutions that consumers love with technical and operational excellence\. 4\. Leadership: Mentoring & growing high\-performing product teams that rise to deliver bold ideas at scale\.

## Location

Bengaluru

## Work experience

Building Scapia at Scapia, Jun 2026 \- Present · 3 mos

Vice President of Product Management at Viacom18 Media Private Limited \(JioStar\), Jul 2024 \- Jun 2026 · 2 yrs, Bengaluru, Karnataka, India, Consumer Experience Product Leader: creating value by building products consumers love and talk about\! Key domains: User Growth, Platforms \- Content, A/B, MarTech, Discovery \- Storefront \(Homepage, Inner Pages and Merchandising\), Notifications, Recommendations, Personalization, Search \- Experiences & Quality, New Forms of Consumption Formats & genAI in Video, Leveraging LLMs for lighting up consumer experiences

Senior Director of Product Management at Flipkart, Mar 2022 \- Jun 2024 · 2 yrs 4 mos, >Solving for ease of use, assistance and value for next half a billion users in India by building simplified shopping experience, impacting new customer growth >Transforming search led e\-commerce into a discovery led, fun \+ engaging multi dimensional social experience by leveraging the power of video \- live stream, short form videos & personalized \+ curated product feeds throughout the shopping funnel, impacting customer stickiness at scale\. >Leading the A/B Platform, Growth Hack & App Experience Pod to increase experimentation velocity by lowering marginal costs to do controlled exp\., improve e2e user experience and Full Funnel Conversation Rate Optimization, impacting conversion rates & repeat purchase behaviour

Senior Director, User Growth, Retention & Channels at Flipkart, Oct 2020 \- Mar 2022 · 1 yr 6 mos, Scaling teams \+ processes behind accretive user growth leading to sustainable, incremental market share gains I focus on 3 aspects to make this come alive \- driving new customer growth by figuring out opportunities and whitespaces for growth, accelerating their shopping frequency, ensuring repeat customers stay longer and expanding their order baskets\. A few examples of initiatives that led to long term accretive growth: a\) Couponing b\) First time User Experience along with Free Shipping c\) Personalization on the Homepage across various dimensions d\) Solutions to drive cross and upsell \.\.\.

Director, User Growth, Retention & Channels at Flipkart, Oct 2019 \- Sep 2020 · 1 yr, Bengaluru Area, India, Driving user & customer growth & retention by building a repeatable, sustainable & defensible growth machine@ Flipkart\. My role is to set up the customer growth charter from scratch, instill a collaborative culture that solves for customer growth across product tech and biz and foster thought leadership when it comes to building new use\-cases to drive usage and frequency through a unified shopping experience\. All this leads to accretive, sustainable and repeatable consumer led growth which comes about by incremental share of wallet gains\. I also lead the inhouse marketing team across ATL \(TV Media\), SEO, Paid Channels \- Google SEM, FB RT, Affiliates and Influencers, Mobile App Installs and on platform merchandising\. I enjoy problem solving and believe in being a strongly data backed marketeer leveraging 1P data @ scale\.

Director Strategy & Head, Financial Services at Freecharge, Oct 2016 \- Aug 2017 · 11 mos, Bengaluru Area, India, Leading all financial services & strategic projects \- 1\-click credit on the tap, mutual funds & insurance\.

Head, Global Marketing at Obi Worldphone \(Obi Mobiles\), Oct 2014 \- Sep 2016 · 2 yrs, Gurgaon, Responsible for driving brand growth & adoption across MENA, LATAM, SE Asia and South Asia, Developing the brand proposition, design of marketing communications along with implementation and analytics\. Key Activities: \-Overarching marketing and brand communication strategy across traditional/conventional and social media along with in\-market execution \-Performance based digital marketing and online sales \-Advertising development along with consumer and market insights and leading cross cultural teams \- Online brand strategy in sync with overall brand communication objectives \- Content creation & content marketing across key platforms including Facebook \- Online media strategy & buying \- Ownership of Obi's social media communities across India, Vietnam, Thailand & MENA markets \- Search engine marketing \(SEM\) \- Online alliances & partnerships \- Online Reputation Management \(ORM\) in coordination with customer support teams

## Education

Indian Institute of Management, Lucknow

Bachelor of Technology \(B\.Tech\.\), Electrical Engineering, Visvesvaraya National Institute of Technology

[View the original profile](https://tal.club/meet/karthik-rajeshwaran)

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