Headline

Building Scapia, Ex Flipkart & Hotstar (Jiostar)

About

Product Leader | Driving Growth Through Platform Innovation I am passionate about creating digital products that deeply connect with consumers, leveraging technology to solve unmet user needs while driving critical business metrics. With extensive experience in platform products and P&L ownership, I’ve led impactful initiatives across the customer lifecycle, including: 1. Optimizing organic SEO and driving growth through martech tooling for measuring incrementality and lift. 2. Enhancing acquisition, retention, and engagement through personalized notifications, in-funnel nudges, storefront discovery/merchandising, loyalty constructs (1P,3P - rewards marketplace) and platform growth hacks (conversion rate optimization). 3. Delivering data-driven improvements via large-scale A/B testing and experimentation platforms 4. Launching new product lines that add back to platform growth & engagement Specialties: 1. Discovery, Personalization & Recommendations: Creating tailored user experiences that drive engagement. 2. Innovation: Building products that enhance user journeys by leveraging AI/ML. 3. Platform Product Development: Scaling solutions that consumers love with technical and operational excellence. 4. Leadership: Mentoring & growing high-performing product teams that rise to deliver bold ideas at scale.

Location

Bengaluru

Work experience

Building Scapia at Scapia, Jun 2026 - Present · 3 mos

Vice President of Product Management at Viacom18 Media Private Limited (JioStar), Jul 2024 - Jun 2026 · 2 yrs, Bengaluru, Karnataka, India, Consumer Experience Product Leader: creating value by building products consumers love and talk about! Key domains: User Growth, Platforms - Content, A/B, MarTech, Discovery - Storefront (Homepage, Inner Pages and Merchandising), Notifications, Recommendations, Personalization, Search - Experiences & Quality, New Forms of Consumption Formats & genAI in Video, Leveraging LLMs for lighting up consumer experiences

Senior Director of Product Management at Flipkart, Mar 2022 - Jun 2024 · 2 yrs 4 mos, >Solving for ease of use, assistance and value for next half a billion users in India by building simplified shopping experience, impacting new customer growth >Transforming search led e-commerce into a discovery led, fun + engaging multi dimensional social experience by leveraging the power of video - live stream, short form videos & personalized + curated product feeds throughout the shopping funnel, impacting customer stickiness at scale. >Leading the A/B Platform, Growth Hack & App Experience Pod to increase experimentation velocity by lowering marginal costs to do controlled exp., improve e2e user experience and Full Funnel Conversation Rate Optimization, impacting conversion rates & repeat purchase behaviour

Senior Director, User Growth, Retention & Channels at Flipkart, Oct 2020 - Mar 2022 · 1 yr 6 mos, Scaling teams + processes behind accretive user growth leading to sustainable, incremental market share gains I focus on 3 aspects to make this come alive - driving new customer growth by figuring out opportunities and whitespaces for growth, accelerating their shopping frequency, ensuring repeat customers stay longer and expanding their order baskets. A few examples of initiatives that led to long term accretive growth: a) Couponing b) First time User Experience along with Free Shipping c) Personalization on the Homepage across various dimensions d) Solutions to drive cross and upsell ...

Director, User Growth, Retention & Channels at Flipkart, Oct 2019 - Sep 2020 · 1 yr, Bengaluru Area, India, Driving user & customer growth & retention by building a repeatable, sustainable & defensible growth machine@ Flipkart. My role is to set up the customer growth charter from scratch, instill a collaborative culture that solves for customer growth across product tech and biz and foster thought leadership when it comes to building new use-cases to drive usage and frequency through a unified shopping experience. All this leads to accretive, sustainable and repeatable consumer led growth which comes about by incremental share of wallet gains. I also lead the inhouse marketing team across ATL (TV Media), SEO, Paid Channels - Google SEM, FB RT, Affiliates and Influencers, Mobile App Installs and on platform merchandising. I enjoy problem solving and believe in being a strongly data backed marketeer leveraging 1P data @ scale.

Director Strategy & Head, Financial Services at Freecharge, Oct 2016 - Aug 2017 · 11 mos, Bengaluru Area, India, Leading all financial services & strategic projects - 1-click credit on the tap, mutual funds & insurance.

Head, Global Marketing at Obi Worldphone (Obi Mobiles), Oct 2014 - Sep 2016 · 2 yrs, Gurgaon, Responsible for driving brand growth & adoption across MENA, LATAM, SE Asia and South Asia, Developing the brand proposition, design of marketing communications along with implementation and analytics. Key Activities: -Overarching marketing and brand communication strategy across traditional/conventional and social media along with in-market execution -Performance based digital marketing and online sales -Advertising development along with consumer and market insights and leading cross cultural teams - Online brand strategy in sync with overall brand communication objectives - Content creation & content marketing across key platforms including Facebook - Online media strategy & buying - Ownership of Obi's social media communities across India, Vietnam, Thailand & MENA markets - Search engine marketing (SEM) - Online alliances & partnerships - Online Reputation Management (ORM) in coordination with customer support teams

Education

Indian Institute of Management, Lucknow

Bachelor of Technology (B.Tech.), Electrical Engineering, Visvesvaraya National Institute of Technology