Headline

Performance Creative Strategist | Built Creative Systems Behind 15M+ Views & ₹2.5Cr+ Funnel Revenue | YouTube, Instagram, Performance Ads

About

Most people who edit video for a living get handed a brief and cut what they're told. I kept asking why a piece performed the way it did and ended up owning the systems that answer that question. For the past three years I've worked inside the full content to revenue pipeline of a leading business coaching brand: organic Instagram content, a high-ticket YouTube funnel, and performance ad creative for Meta campaigns. What that's actually looked like:- -> Built creative operating systems: Strategy pipeline, a hook bank, testing framework and optimised process & systems that generated revenue and made a scalable function. -> Used performance data (CTR, CPL, CAC, retention) to decide what the next creative should do differently, not just how it should look -> Built and ran an AI-powered production pipeline (HeyGen, ElevenLabs, ChatGPT, Claude) to keep creative output high without adding headcount or shoot budget The numbers that came out of that: Instagram grew from 350K to 750K followers organically. YouTube views grew 161% while feeding a ₹7L high-ticket program. A new testimonial ad framework lifted CTR by 63% and cut cost-per-lead by up to 40%. I'm now looking for a Performance Creative Strategist or Creative Strategy role, Ideally with a brand that treats creative as a growth function, not a deliverable queue.

Location

Bengaluru

AI stack

claude

notebooklm

notion

ChatGPT

Kling AI

Wispr Flow

Work experience

Strategist at Marketing Agency, Sep 2026 - Present · 1 mo, Bangalore Urban

Senior Video Editor at QL One Coaching LLP, Oct 2023 - Sep 2026 · 3 yrs, Bengaluru, Senior Video Editor, operating as Performance Creative Strategist across content, funnel, and paid creative Oct 2023 – Present | Bengaluru - Built creative operating systems — Feedback Bank, Hook Bank, Strategy Tracker, Creative Testing Framework, that standardised planning and testing across growing creative demand, reducing founder dependency. - Introduced a testimonial ad framework and modular production model that lifted CTR by 63% (0.60%→0.98%) and increased talking-head creative output by 125% (8→18 ads/month). - Delivered 44 performance creatives across ₹25.67L in ad spend, generating 15,408 leads; one single creative generated 3,575 leads at 35% lower CPL. - Contributed to YouTube content strategy: topic selection, thumbnails, retention pacing - helping grow views 161% (1.56M→4.09M) on educational content feeding a high-ticket funnel supporting ~₹2.5Cr in annual revenue. - Produced 150+ short form videos and 100+ Reels, contributing to Instagram growth from 350K to 750K followers and 13.5M+ organic Reel views. - Built and led an AI-powered ad production model (HeyGen, ElevenLabs, ChatGPT, Claude) delivering 15+ AI-avatar ad videos monthly, increasing creative output 20% without added shoot budget.

Founder | E-commerce & Digital Marketing at Elentiya Exim, Sep 2022 - Oct 2023 · 1 yr 2 mos, Chennai, • Explored e-commerce, import, export, domestic B2B trade, wholesale, white labelling, distribution, and print-on-demand business models. • Managed the end-to-end business lifecycle, from market and product research to supplier coordination, pricing, sales pitches, marketing, and distribution outreach. • Built practical experience in digital marketing through Amazon PPC advertising, SEO, content marketing, Instagram page management, and organic audience growth. • Created marketing creatives and content using graphic design and video editing, developing a strong understanding of how creative execution influences attention and customer acquisition. • Conducted direct B2B and domestic distribution outreach, strengthening skills in sales communication, pitching, negotiation, and understanding customer needs. • Continuously experimented with different products, markets, acquisition channels, and business models, building a broader understanding of business strategy and commercial decision-making. • This entrepreneurial experience became the foundation for my transition into the creative and marketing industry, eventually enabling me to combine content, creative execution, audience insights, and marketing strategy.

Education

AevyTV Video Mastery Cohort, Video editing, Motion Graphics, Thumbnail designing, AevyTV Video Editing Cohort

Ecommerce, Tamil Ecommerce

Public links

karthikraja-portfolio.firebaseapp.com: https://karthikraja-portfolio.firebaseapp.com/