Headline

ASSOCIATE AT COGNIZANT | 4x Microsoft Azure Certified | AWS Gen AI | AWS Certified Devops Engineer Professional | 2x AWS certified

About

Results-driven Digital Analytics Developer with 4+ years of experience implementing and optimizing enterprise digital analytics solutions using Adobe Experience Cloud. I specialize in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Platform (AEP), helping organizations collect accurate customer data and transform it into actionable business insights. My experience includes implementing end-to-end tracking solutions, configuring Adobe Launch, building and maintaining data layers, creating XDM schemas and datasets in AEP, debugging Web SDK implementations, and ensuring high-quality data collection across web applications. I have worked closely with business stakeholders, product owners, developers, QA teams, and marketing teams to translate business requirements into scalable analytics implementations. Core Skills: • Adobe Analytics • Adobe Launch (Tags) • Adobe Experience Platform (AEP) • Adobe Web SDK • XDM Schemas & Datasets • JavaScript • Data Layer Implementation • Tag Management • Debugging & QA • Digital Analytics • Web & Mobile Tracking • Agile Methodologies I am passionate about solving complex analytics challenges, improving data quality, and leveraging Adobe Experience Cloud to enable data-driven decision-making. I am always eager to learn emerging Adobe technologies such as Customer Journey Analytics (CJA), Real-Time CDP, and Adobe Journey Optimizer (AJO), while continuously expanding my expertise in modern digital experience solutions. Let's connect to discuss Adobe Experience Cloud, digital analytics, and opportunities to build impactful customer experiences.

Location

Bengaluru

AI stack

claude code

gemini

Work experience

Associate at Cognizant, Apr 2025 - Present · 1 yr 6 mos, Bengaluru

Data Analyst at Cognizant Technology Solutions (Client: US Bank Corp.), Jul 2022 - Present · 4 yrs 3 mos, Worked at US Bank Corp. through Cognizant, providing data analytics solutions and insights. Adobe Analytics Implementation & Optimization. Implemented and configured Adobe Analytics to track user interactions across web and mobile platforms. Developed custom tracking strategies to enhance digital analytics insights and support business objectives. Created Segments, Alerts, Calculated Metrics, and Pathing Reports to analyze user behavior. Conducted A/B testing analysis to measure campaign and website performance. Tag Management using Tealium & Adobe Launch. Configured and deployed tags, events, and variables using Tealium iQ and Adobe Launch. Designed and maintained data layers to ensure accurate data collection. Validated and debugged tracking implementations using Chrome DevTools, Charles Proxy, and BrowserStack. Identify and resolve tracking issues such as missing or duplicated data, incorrect eVar/prop values, and misfired events by validating data elements and Launch rule logic. Ensured compliance with GDPR, CCPA, and other data privacy regulations in tagging strategies. Created and maintained rules, data elements, and extensions in Adobe Launch to streamline analytics and marketing tag implementation. Led end-to-end tag implementation and validation processes, ensuring proper firing of Adobe Analytics tags. Collaborated with cross-functional teams including developers, marketing, and QA to gather tracking requirements and ensure timely implementation. Campaign Analytics, Marketing channels & Reporting. Integrated Adobe Campaign with Adobe Analytics for end-to-end marketing performance tracking. Monitored and optimized campaign effectiveness, identifying key engagement trends. Created automated reports and dashboards in Power BI and Tableau to track campaign KPIs. Utilized SQL and Python to automate reporting and enhance data accuracy.

Programmer Analyst at Cognizant, Jul 2023 - Apr 2025 · 1 yr 10 mos, Bengaluru

Programmer Analyst Trainee at Cognizant, Jan 2022 - Jul 2023 · 1 yr 7 mos, Chennai, Tamil Nadu, India

Education

Bachelor of Engineering - BE, Electronics and Communications Engineering, Anna University Chennai

Grade12, Narayana Junior College - India