---
title: "Karthik Duraiswamy - Marketplace Manager in India | Tal"
description: "Meet Karthik Duraiswamy, Driving Marketplace Growth | Amazon, Walmart & Target | People Management | Strategy, Compliance & Operations | US & EU Brands | Ex-Amazon, Nykaa, PharmEasy based in India. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/karthik-duraiswamy/share-image"
---

# Karthik Duraiswamy on Tal

## Headline

Driving Marketplace Growth \| Amazon, Walmart & Target \| People Management \| Strategy, Compliance & Operations \| US & EU Brands \| Ex\-Amazon, Nykaa, PharmEasy

## About

Marketplace Manager with 15\+ years of overall experience\. In my current position at Kwontified, I help brands scale and optimize operations across Amazon Vendor Central, Seller Central, and multi\-marketplace US & EU ecosystems\. Experienced in managing ecommerce portfolios exceeding $45M\+ in annual revenue, with a strong focus on operational scalability, marketplace performance, and sustainable growth\. Specialized in Amazon Account Management, Marketplace Operations, Ecommerce Strategy, CRO \(Conversion Rate Optimization\), Catalog Optimization, Pricing Operations, Compliance Management, Inventory Planning, Feed Management, and Process Automation\. Proven track record managing high\-SKU portfolios while driving key ecommerce performance metrics including: • CVR \(Conversion Rate\) • ACOS & TACOS Optimization • CTR & ROAS Performance • Inventory Health & Forecasting • Revenue Growth & Profitability Strong consulting\-oriented background partnering with cross\-functional teams, brands, and stakeholders to identify operational gaps, streamline workflows, improve conversion performance, resolve complex catalog and compliance issues, and implement scalable SOPs that enhance operational efficiency and marketplace stability\. Core expertise includes: • Amazon Vendor Central & Seller Central • Ecommerce & Marketplace Operations Consulting • Amazon PPC & Performance Optimization • Product Detail Page \(PDP\) Optimization • Catalog & Listing Management • Pricing & Promotions Strategy • Compliance & Policy Management • Inventory Planning & Replenishment • Feed/File Management • Root Cause Analysis \(RCA\) • SOP Development & Process Automation • Escalation & Stakeholder Management • Multi\-marketplace Expansion \(US & EU\) Former Amazon and enterprise ecommerce professional with deep expertise in building scalable marketplace operations, improving ecommerce performance, and driving data\-led growth strategies for brands operating in competitive online retail environments\.

## Location

India

## AI stack

claude code

claude

codex

gemini

openai

## Work experience

Marketplace Manager at Kwontified, Apr 2024 \- Present · 2 yrs 8 mos, Remote, Managing a $45M business portfolio across Amazon Vendor Central and Seller Central for fashion and retail GL brands, driving 15–30% YoY growth through data\-driven marketplace strategies and performance optimization\. Lead relationships with brand partners\. Oversee business performance across Amazon, Walmart, and Target\+ in US and EU markets\. Lead Amazon PPC strategy and campaign optimization, improving ACOS, TACOS, CTR, and CVR\. Develop SOPs and QA frameworks to standardize workflows and improve operational accuracy\. Built AI\-powered and VBA macro\-based automations to reduce turnaround times and manual effort\.

Self Employed Consultant at Breaking The Wheel Consulting, Feb 2022 \- Apr 2024 · 2 yrs 3 mos, Chennai, Tamil Nadu, India, Managed multiple client e\-commerce projects, enhancing Amazon catalog listings and optimizing pricing strategies for increased visibility\. Developed strategic recommendations tailored to client needs and industry best practices\. Executed FBA inventory planning and forecasting, ensuring timely replenishment to maintain stock availability\. Resolved account health issues, addressing policy violations and listing suppressions effectively\.

Senior Manager at PharmEasy, Jul 2021 \- Feb 2022 · 8 mos, Mumbai, Maharashtra, India, Expanded OTC categories from 20 to 313 within three months through structured program execution\. Collaborated with product and tech teams to develop bulk SKU creation and scalable catalog workflows, streamlining catalog management processes\. Directed catalog programs for over\-the\-counter and medicine verticals in high\-scale e\-commerce, enhancing product visibility and customer access\.

Associate Manager at Nykaa, Apr 2020 \- Jul 2021 · 1 yr 4 mos, Led 30\-member catalog operations team in executing new listings and managing ad\-hoc tasks\. Standardized catalog formats and workflows, reducing listing turnaround time by two days\. Facilitated migration of catalog tool from Magento to in\-house system, enhancing operational capabilities\. Implemented G script automation for tracking, enhancing efficiency by 50%\. Reduced manual intervention, increasing productive time for associates through automation\. Developed standardized Nykaa catalog format for vendor information submission\. Coordinated SLA adherence escalations with brands and warehouses to ensure timely resolutions\. Facilitated migration project as key contributor within cross\-functional team\.

Assistant Manager \(Catalog\) at Nykaa, Mar 2018 \- Mar 2020 · 2 yrs 1 mo, • Managed the new listings workflow, ensuring timely delivery within established SLAs\. • Acted as the primary contact for process improvements, translating stakeholder needs into actionable tasks\.

Manager \(Catalog & Marketplaces\) at Giftease Technologies Private Limited, Oct 2016 \- Feb 2018 · 1 yr 5 mos, Pune City, Maharashtra, India, • Managed a diverse team of content writers, merchandisers, and catalog associates to enhance product visibility\. • Drove all marketplace initiatives, ensuring alignment with company goals and market trends\. • Developed macros to streamline the SKU creation process, improving operational efficiency\.

Assistant Manager \(Catalog\) at Giftease Technologies Private Limited, Oct 2015 \- Sep 2016 · 1 yr, Pune, Maharashtra, India, • Managed catalog and marketplace listings to enhance product visibility and sales\. • Curated product listings based on sales data and consumer behavior insights\. • Designed and implemented a new quality check process to ensure catalog accuracy\. • Collaborated with buying and IT teams to streamline processes and improve efficiency\.

## Education

Master of Business Administration \(M\.B\.A\.\), Marketing and Operations Management, Anna University Chennai

Engineer's Degree, Electronics and Instrumentation, Easwari Engineering College

[View the original profile](https://tal.club/meet/karthik-duraiswamy)

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