Headline

Senior Manager, DS Group | Consumer Loyalty & D2C Apps | IIM Vizag MBA | Ex-Bain & Ashok Leyland | NIT Calicut

About

I build consumer products, digital experiences, and loyalty ecosystems that turn engagement into measurable business growth. I currently lead the Rajnigandha Consumer Loyalty Program and D2C mobile app at DS Group, owning a digital ecosystem across 4L+ consumers and a trade loyalty platform serving 60K+ partners. A UX and engagement overhaul I led drove loyalty redemption orders up 158% quarter-over-quarter, cut checkout time by ~50%, and reduced consumer complaints by ~40%. I also independently diagnosed and resolved a data integrity issue affecting ~40% of our user base without a dedicated data/engineering team — then rebuilt the underlying loyalty rules and policy framework to prevent recurrence. Before this, I led the incubation of a new consumer product category for the business — benchmarking 15+ global brands, building the market sizing, demand forecasts, and launch P&L that informed leadership's go/no-go decision, and shaping the brand's identity, positioning, and go-to-market strategy. I've also built analytics and reporting infrastructure — including Tableau dashboards that cut commercial reporting turnaround by ~40% — giving leadership faster, data-driven visibility into sales performance, loyalty operations, inventory movement, and promotional effectiveness. My career began in engineering at Ashok Leyland, where I led a team of 5 on Fuel Cell EV and CNG vehicle programs and delivered ₹4.62L in savings through a Lean Six Sigma initiative. After my MBA at IIM Visakhapatnam, I interned at Bain & Company, automating a workforce-benchmarking workflow across 70+ organizations to run 94% faster. That mix — engineering discipline, consulting-style problem-solving, commercial thinking, and hands-on product execution — is what I bring to product, growth, and category roles in consumer tech and D2C. Open to connecting with people working in product management, digital commerce, loyalty, growth, and category strategy.

Location

Guntur

AI stack

claude

gemini

openai

Work experience

Senior Manager – Consumer D2C & Digital Products at DS Group, Apr 2026 - Present · 7 mos, Noida, Own end-to-end product strategy and execution for a D2C platform generating ~₹4 Cr in annual sales and serving 4L+ consumers, plus a trade loyalty platform serving 60K+ trade partners across mobile, web, and retailer channels. • Consolidated fragmented D2C ownership into a single product roadmap, prioritizing across purchase, loyalty, rewards, availability, inventory, and engagement • Independently root-caused a data integrity issue affecting 1.6L+ accounts (~40% of user base) with no dedicated data/engineering team; resolved with IT within a month, then rewrote loyalty rules and drafted a new policy framework • Led a UX/UI audit that shipped regional-language support and a simplified redemption flow within 3 months, driving loyalty redemption orders up 158% quarter-over-quarter • Cut checkout time ~50% and consumer complaints ~40% through cross-functional work with the technology team • Directed an agency-led AI Search and LLM discoverability initiative across ChatGPT, Perplexity, and Google AI Overviews • Recipient, DS Group Best Performer Award — three consecutive quarters

Manager - New Product Development & Marketing Analytics at DS Group, Nov 2024 - Mar 2026 · 1 yr 5 mos, India, • Built the business case for a new FMCG category — market sizing, demand forecasts, and launch P&L — after benchmarking 15+ global brands, informing leadership's go/no-go decision • Defined brand identity, naming, positioning, and go-to-market strategy for the new product • Redesigned a retail scheme portal and PWA into a simplified multilingual experience, delivered in 2 months • Led launch-readiness for the company's first international market entry (Nepal), including a distributor/manufacturer transit trial • Built Tableau dashboards across sales, redemption, inventory, and promotional ROI, cutting commercial reporting turnaround ~40%

Management Associate at DS Group, May 2024 - Oct 2024 · 6 mos, Noida, • Completed structured cross-functional rotations across manufacturing, sales, and marketing; embedded with field sales teams to understand retailer behavior, consumer purchase patterns, and competitive dynamics • Conducted market immersion studies across multiple geographies to surface consumer insights for category teams • Led organization of Trendsetter 3.0, DS Group's flagship corporate case competition, growing participation by 24% through targeted outreach and digital promotions

Senior Coordinator at Prakriya, Operations Club, IIM Visakhapatnam, Apr 2023 - Mar 2024 · 1 yr, Vishakhapatnam, Andhra Pradesh, India, 1. Spearheaded the Operations Club team, driving its growth by organising diverse events such as case competitions, leadership talks, and workshops. 2. Orchestrated the Lean Six Sigma Green Belt workshop in collaboration with Grant Thornton, attracting over 130 participants from the batch. 3. Headed the sponsorship team for Vriddhi, IIMV's annual business conclave, securing sponsorships valued at 1.6L.

Summer Associate at Bain & Company, Apr 2023 - Jun 2023 · 3 mos, Gurugram, • Executed benchmarking cases across multiple client verticals, delivering data-accurate competitive intelligence to senior consulting teams • Built automation tools that reduced FTE and labor cost mapping turnaround time by ~60%, enabling faster project delivery • Conducted IT landscape analysis and updated market intelligence databases for a technology client, improving data freshness and accuracy • Created a capability marketing resource for the practice, improving internal knowledge management and external positioning

Junior Coordinator at Prakriya, Operations Club, IIM Visakhapatnam, Aug 2022 - Apr 2023 · 9 mos, 1. Conducted three leadership webinars and knowledge transfer sessions for a diverse student audience of over 250 individuals. 2. Collaborated with KPMG to arrange a Lean Six Sigma Green Belt workshop, attracting more than 50 participants. 3. Managed and orchestrated a national-level case competition as part of the annual business conclave Vriddhi, attracting a strong participation of over 150 teams. 4. Facilitated seamless off-boarding of a batch of 100+ students by coordinating logistics through a partnership with Safexpress Logistics.

Deputy Manager at Ashok Leyland, Jan 2021 - Jun 2022 · 1 yr 6 mos, Chennai, Tamil Nadu, India, Vehicle electrical and electronics. 1. Team Lead of 5 and Design Engineer in Vehicle Electrical and electronics department, handled Advanced engineering projects - Fuel cell electric truck. 2. Assisted Proto shop team in resolving issues during new proto vehicle builds and conversions. 3. Assisted Vehicle testing team for issues and improvements in vehicle Electricals during testing and validations 4. Cooperated and assisted the Field service team in resolving 50+ issues in customer vehicles. 5. Coordinated with suppliers and internal customers, and performed tests on the issues affecting the truck's performance

Graduate Engineering Trainee at Ashok Leyland, Jul 2019 - Jan 2021 · 1 yr 7 mos, Hosur Area, India, 1. Completed GET training under AL university CORE program during 2019 - 2020 and graduated from Ashok Leyland University 2. Realized an annual cost savings of INR 4.62L by doing an APS project on productivity improvement using lean six sigma tools.

Internship Trainee at Bharat Heavy Electricals Limited, May 2017 - Jun 2017 · 2 mos, Hyderabad, Telangana, India

Education

Master of Business Administration - MBA, Indian Institute of Management Visakhapatnam

Bachelor of Technology, Electrical and Electronics Engineering, National institute of technology Calicut