Headline

Growing Addverb Digitally with SEO/AEO | B2B Lead Generation Manager | Ads · Marketing Automation | Robotics & Tech | India · US · UAE · Singapore

About

I’m a B2B Marketing Manager focused on turning marketing into a measurable, revenue-aligned growth engine.With 4.5+ years in B2B tech environments, I work across SEO, demand generation, and sales enablement, connecting the first click to qualified pipeline and deal support. My work emphasises lead quality, MQL conversions, and building customer journeys that actually help sales close, not just generate activity.I rely heavily on analytics and AI-assisted tools to guide decisions, ensuring every initiative is accountable to business outcomes rather than vanity metrics. I’ve been recognised with the Rookie of the Year and Bazinga awards at Addverb for driving impactful digital and growth initiatives. Beyond execution, I’m curious about how technology, markets, and customer behaviour intersect. I enjoy learning from diverse teams and conversations around growth strategy, B2B technology, and scalable marketing systems, especially in organisations operating across the Global market.

Location

Bengaluru

AI stack

aistudio

claude

gemini

notebooklm

notion

ChatGPT

Work experience

Marketing Manager at Addverb, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, - Website management - Vendor acquisition and management - Event management - Lead Generation through SEO, SEM and other funnels - Sales enablement with Showpad, Paperflite - Pardot CRM management

Marketing Manager at Addverb, Jul 2024 - Jul 2025 · 1 yr 1 mo, Noida, Uttar Pradesh, India

Management Trainee at Addverb, Jul 2023 - Jul 2024 · 1 yr 1 mo, Noida, Uttar Pradesh, India

Product Strategy intern at X-Culture, Aug 2022 - Dec 2022 · 5 mos, Remote

Business Development Executive at Universal Overseas Consultants, Oct 2021 - Jul 2022 · 10 mos, Greater Chennai Area, • Identified ways to build brand awareness and establish the company’s reputation, incite curiosity and inform potential customers. • Established product loyalty through continual efforts to build, modify and increase product offerings in a way that is honest, competitive and true to the company mission. • Instituted a strategic planning process used to determine the future direction and plans for growth. • Successfully onboarded 400+ candidates with 98% success rate.

Digital Marketing Executive at VMax Fitness, May 2021 - Aug 2021 · 4 mos, Coimbatore, Tamil Nadu, India, • Collaborated to penetrate new accounts, identify potential customers and coordinate product demonstrations. • Identified value propositions and key messages for all of the company's marketing campaigns. • Preserved brand integrity by monitoring the consistency and quality of marketing content.

Recruitment Associate at Universal Overseas Consultants, Jun 2020 - Apr 2021 · 11 mos, Chennai, Tamil Nadu, India, • Successfully sourced over 400 candidates and invited for an interview. • Successfully achieved 80% Interview turnout rate, including 54% successful conversions. • Spearheaded and managed 98% on-boarding for candidates.

Education

Postgraduate Program, Digital Media and Marketing Communication, Jio Institute

Neuromarketing, Nanyang Technological University Singapore