---
title: "Karthik Arumugam - Field Marketing Manager in Bengaluru | Tal"
description: "Meet Karthik Arumugam, Field & Events Marketing @ LinkedIn | Turning Executive Experiences into Business Impact | B2B Marketing | Ex-Freshworks based in Bengaluru. AI stack includes elevenlabs, gemini, and github copilot."
image: "https://tal.club/meet/karthik-arumugam/share-image"
---

# Karthik Arumugam on Tal

## Headline

Field & Events Marketing @ LinkedIn \| Turning Executive Experiences into Business Impact \| B2B Marketing \| Ex\-Freshworks

## About

I’m a Field Marketing professional focused on turning experiences into business outcomes\. At LinkedIn, I lead field marketing programs across India & Sri Lanka, bringing together executive experiences, large\-format conferences, leadership roundtables, roadshows, hands\-on workshops and strategic partnerships\. My journey has evolved from event marketing and execution to building integrated field programs that connect brand, engagement and revenue — partnering closely with Sales, Marketing, Product and regional teams to bring GTM strategies to life\. What drives me is the intersection of strategy, storytelling, experience and commercial impact: creating programs that spark meaningful executive conversations and move businesses forward\. Across my portfolio, I’ve helped generating $10\.32M in incremental revenue and 6\.6X ROI on incremental revenue\.

## Location

Bengaluru

## AI stack

elevenlabs

gemini

github copilot

openai

ChatGPT

Figma Make

## Work experience

Field Marketing Manager at LinkedIn, Apr 2026 \- Present · 7 mos, On\-site, Lead field marketing strategy and execution across India & Sri Lanka, building integrated programs spanning executive experiences, large\-format conferences, roundtables, roadshows, Recruitathons and strategic partnerships\. • Built and scaled a 16\-city field marketing portfolio across priority markets, engaging CHRO, CXO, Talent Acquisition, Learning & Development and Search & Staffing audiences\. • Through these programs was able to have a revenue impact of $10\.32M in incremental revenue through acquisition, renewals, cross\-sell and upsell, delivering 6\.6X ROI on incremental revenue\. • Designed premium executive experiences that bring senior business leaders together around the changing world of talent, AI and workforce transformation\. • Developed and activated market narratives around Agentic Hiring, LinkedIn Hiring Assistant, AI\-powered learning, Career Hub and the future of work\.

Assistant Events Marketing Manager at LinkedIn, Apr 2023 \- Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, Managed and executed LinkedIn's field and event marketing programs across India, partnering with Sales and cross\-functional teams to create customer experiences that drove engagement and business conversations\. • Delivered executive roundtables, large conference roadshows, product engagement workshops and partner programs across priority markets\. • Built strong experience in event strategy, audience development, stakeholder management, agency coordination and experiential marketing\. • Developed programs for senior CHRO, CXO, Talent Acquisition and Staffing audiences\. • Helped evolve LinkedIn's event portfolio from individual events into scalable, repeatable field marketing programs\.

Events Marketing Manager at Whatfix, Jan 2022 \- Feb 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Handled third\-party virtual events, in\-house webinars, customer case study sessions for US Market\. Executed Panel Discussions, & session led large scale events for US Market\. Generated an active pipeline of $1 Million with 12 Virtual & 3 large scale physical events for the year 2022\.

Marketing Specialist \(Latin America\) at Freshworks, Apr 2019 \- Jan 2022 · 2 yrs 10 mos, Chennai, Tamil Nadu, India, Outbound Demand Generation : Generated around 7200\+ leads for the year 2020 & 6300\+ new leads from countries like Brazil, Mexico, Chile, Argentina & other countries from South America\. Online Summits: Successfully executed a first ever Portuguese online Summit in Brazil with 25 CX influencers having a total of 4375\+ registrations\. Webinar Series: Successfully executed a 2 part webinar series on "CX in the New Normal \- 2020" in Brazil with 3000\+ registrations\. Partner Marketing: Executed over 50\+ activities with around 40\+ partners across the region\. Influencer Marketing: Created a strong influencer community with more than 50\+ thought leaders, stalwarts from the CX space\. Public Relations: Published regional case studies, customer stories in partnership with leading publications across Brazil & Mexico

Asst\.Manager\- Social Media at Publicis Media, Jul 2018 \- Mar 2019 · 9 mos, Bengaluru, Karnataka, India, Social Media Marketing: Handling social media accounts for a leading news brand in India\. Content Strategy: Developing the content structure for the brand and creative strategy\. Analytics: Generating monthly reports on the performance of the handle and actionable insights to improve engagement/reach with the users\.

Asst\.Marketing Manager at Atarw Technologies, Mar 2017 \- Dec 2017 · 10 mos, Bengaluru, Karnataka, India, Content Marketing : Developed the complete content strategy and implemented it through Blogs, Case Studies, White papers and videos\. This resulted in a 20% increase in lead generation\. Campaigns : Distributed the content effectively across platforms that includes social media, newsletters and collateral's\. This helped increase the brand visibility exponentially across social media channels Events : Planned and organized regional conferences in Chennai and Rajkot to build a solid client relationship\. Partnerships : Built effective partnerships with industry bodies such as CII, NASSCOM, ASSOCHAM for brand building\.

## Education

MBA, Brand Communications, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Engineering \(B\.E\.\), Computer Science, St\. Joseph's College of Engineering

[View the original profile](https://tal.club/meet/karthik-arumugam)

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