Headline

Field & Events Marketing @ LinkedIn | Turning Executive Experiences into Business Impact | B2B Marketing | Ex-Freshworks

About

I’m a Field Marketing professional focused on turning experiences into business outcomes. At LinkedIn, I lead field marketing programs across India & Sri Lanka, bringing together executive experiences, large-format conferences, leadership roundtables, roadshows, hands-on workshops and strategic partnerships. My journey has evolved from event marketing and execution to building integrated field programs that connect brand, engagement and revenue — partnering closely with Sales, Marketing, Product and regional teams to bring GTM strategies to life. What drives me is the intersection of strategy, storytelling, experience and commercial impact: creating programs that spark meaningful executive conversations and move businesses forward. Across my portfolio, I’ve helped generating $10.32M in incremental revenue and 6.6X ROI on incremental revenue.

Location

Bengaluru

AI stack

elevenlabs

gemini

github copilot

openai

ChatGPT

Figma Make

Work experience

Field Marketing Manager at LinkedIn, Apr 2026 - Present · 7 mos, On-site, Lead field marketing strategy and execution across India & Sri Lanka, building integrated programs spanning executive experiences, large-format conferences, roundtables, roadshows, Recruitathons and strategic partnerships. • Built and scaled a 16-city field marketing portfolio across priority markets, engaging CHRO, CXO, Talent Acquisition, Learning & Development and Search & Staffing audiences. • Through these programs was able to have a revenue impact of $10.32M in incremental revenue through acquisition, renewals, cross-sell and upsell, delivering 6.6X ROI on incremental revenue. • Designed premium executive experiences that bring senior business leaders together around the changing world of talent, AI and workforce transformation. • Developed and activated market narratives around Agentic Hiring, LinkedIn Hiring Assistant, AI-powered learning, Career Hub and the future of work.

Assistant Events Marketing Manager at LinkedIn, Apr 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, Managed and executed LinkedIn's field and event marketing programs across India, partnering with Sales and cross-functional teams to create customer experiences that drove engagement and business conversations. • Delivered executive roundtables, large conference roadshows, product engagement workshops and partner programs across priority markets. • Built strong experience in event strategy, audience development, stakeholder management, agency coordination and experiential marketing. • Developed programs for senior CHRO, CXO, Talent Acquisition and Staffing audiences. • Helped evolve LinkedIn's event portfolio from individual events into scalable, repeatable field marketing programs.

Events Marketing Manager at Whatfix, Jan 2022 - Feb 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Handled third-party virtual events, in-house webinars, customer case study sessions for US Market. Executed Panel Discussions, & session led large scale events for US Market. Generated an active pipeline of $1 Million with 12 Virtual & 3 large scale physical events for the year 2022.

Marketing Specialist (Latin America) at Freshworks, Apr 2019 - Jan 2022 · 2 yrs 10 mos, Chennai, Tamil Nadu, India, Outbound Demand Generation : Generated around 7200+ leads for the year 2020 & 6300+ new leads from countries like Brazil, Mexico, Chile, Argentina & other countries from South America. Online Summits: Successfully executed a first ever Portuguese online Summit in Brazil with 25 CX influencers having a total of 4375+ registrations. Webinar Series: Successfully executed a 2 part webinar series on "CX in the New Normal - 2020" in Brazil with 3000+ registrations. Partner Marketing: Executed over 50+ activities with around 40+ partners across the region. Influencer Marketing: Created a strong influencer community with more than 50+ thought leaders, stalwarts from the CX space. Public Relations: Published regional case studies, customer stories in partnership with leading publications across Brazil & Mexico

Asst.Manager- Social Media at Publicis Media, Jul 2018 - Mar 2019 · 9 mos, Bengaluru, Karnataka, India, Social Media Marketing: Handling social media accounts for a leading news brand in India. Content Strategy: Developing the content structure for the brand and creative strategy. Analytics: Generating monthly reports on the performance of the handle and actionable insights to improve engagement/reach with the users.

Asst.Marketing Manager at Atarw Technologies, Mar 2017 - Dec 2017 · 10 mos, Bengaluru, Karnataka, India, Content Marketing : Developed the complete content strategy and implemented it through Blogs, Case Studies, White papers and videos. This resulted in a 20% increase in lead generation. Campaigns : Distributed the content effectively across platforms that includes social media, newsletters and collateral's. This helped increase the brand visibility exponentially across social media channels Events : Planned and organized regional conferences in Chennai and Rajkot to build a solid client relationship. Partnerships : Built effective partnerships with industry bodies such as CII, NASSCOM, ASSOCHAM for brand building.

Education

MBA, Brand Communications, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Engineering (B.E.), Computer Science, St. Joseph's College of Engineering