--- title: "Karrthik Shettyy - Director of Product Marketing in Greater Bengaluru Area | Tal" description: "Meet Karrthik Shettyy, Product Marketing Director | Product Positioning & Messaging for the AI era | Content Strategy & Implementation based in Greater Bengaluru Area. AI stack includes claude code, cursor, and gemini." image: "https://tal.club/meet/karrthik-shettyy/share-image" --- # Karrthik Shettyy on Tal ## Headline Product Marketing Director \| Product Positioning & Messaging for the AI era \| Content Strategy & Implementation ## About A senior enterprise product marketer with founder experience, now focused on AI\-first product marketing and enterprise AI storytelling\. 18 years ago, I started my career in the pre\-AI era of product and content marketing, where strong positioning, customer understanding and impactful storytelling were built through deep market insight, SME interviews and lived experience\. Over the years, I’ve donned many hats, from marketing writer and content strategist to entrepreneur and product marketing leader\. These experiences have shaped the way I think about customers, markets, storytelling, and business growth\. Today, I bring that foundational knowledge into an AI\-first world, leveraging AI not just as a tool, but as a collaborative teammate that helps accelerate research, sharpen messaging and create more meaningful customer narratives at scale\. With this “human \+ AI” approach, I enjoy translating complex products and technologies into clear, customer\-centric messaging that simplify complexity, build market trust, accelerate adoption and unlock measurable business value\. ## Location Greater Bengaluru Area ## AI stack claude code cursor gemini ## Work experience Director of Product Marketing at Oracle, May 2025 \- Jun 2026 · 1 yr 2 mos, Supporting the product strategy and product marketing functions for OFSS’s key BFSI products: Oracle Insurance Policy Administration \(OIPA\), Oracle Banking Cloud Services, and a stealth\-mode product\. Rearchitected product positioning and messaging around AI\-first experiences, intelligent workflows, and emerging agent\-led capabilities across assigned products\. Owning the entire collateral stack \- Web, datasheets, value prop decks, brochures, for the products\. Working with the Oracle leadership in implementing the messaging refresh around Cloud\-native and AI\-first narratives\. Conducting product\-related webinars, including speaker visual aids, session setup, and promotional activities around the sessions\. Developing social media posts, thought\-leadership pieces, and analyst posts to build visibility around the products\. Supporting event content and logistics for global events like Oracle AI World, SIBOS, etc\. Head of Product and Content Marketing at Cardinality\-ai, Feb 2023 \- May 2024 · 1 yr 4 mos, Bangalore Urban, Led product and content marketing for a Series B\-funded AI SaaS GovTech company focused on intelligent automation, operational efficiency, and AI\-led public sector transformation\. Worked closely with leadership and product teams to shape how AI capabilities, automation workflows, and emerging agent\-assisted experiences were positioned for enterprise and government stakeholders\. Developed several collaterals \- brochures, articles, whitepapers, blogs, video content, pre\-sales presentations, demo decks, and contributed to multi\-million\-dollar deal proposals\. Standardized content processes across departments for increased efficiency and brand consistency\. Managed a team of 4 senior marketers and 2 agencies Co\-founder and Director at InfoCognitio, Jan 2015 \- Sep 2022 · 7 yrs 9 mos, Bengaluru, Founded and scaled a bootstrapped content and product marketing agency serving global clients across technology, edtech, e\-learning, travel, and digital businesses\. Worked closely with enterprise and high\-growth brands including Oracle, Pearson, Unacademy, MakeMyTrip, Yatra, and DMI to build customer\-focused product messaging, content strategies, thought leadership, marketing collateral, technical documentation, and digital campaigns tailored to different stages of the buyer journey\. Led the business across client acquisition, strategy, delivery, operations, and team building, while developing a strong understanding of how positioning, storytelling, and market context influence product adoption and brand perception\. Built and managed a distributed team of 60\+ writers, editors, content marketers, and domain SMEs, delivering large\-scale content and product marketing initiatives across multiple industries and formats\. Director of India Operations \- Product and Content Marketing at TarrenPoint, Nov 2011 \- Dec 2014 · 3 yrs 2 mos, Bengaluru, Headed the India business unit, steering content\-focused solutions and services across global markets\. Built product and content marketing strategies and implemented them with a specific focus on lead generation\. Worked closely with the global sales team in pipeline building, lead generation, and lead nurturing through the various stages\. Secured significant proposal wins with strategic accounts \- HP, AVAYA, Microsoft Exxon, Halliburton, Adobe etc\. Worked with global, cross\-functional teams to develop and deliver large\-scale content services with a high quality score of 98%\+\. Business Development Manager at TarrenPoint, Dec 2008 \- Nov 2011 · 3 yrs, Bengaluru Area, India, Managing business development for technical documentation, marketing communications', training material development, e\-learning, content production, and instructional design services, across India, parts of U\.S, and Europe\. As part of the core Integrity\-India team, also supporting operations, administration, and recruitment\. Business Development Executive at Merit Systems Private Limited, Jan 2008 \- Dec 2008 · 1 yr, Bengaluru Area, India, Managing business development for BPM product suite, software services, IT consultancy, technical support, and BPM training across India\. ## Education MS, Business Information Technology, Middlesex University B\.Tech, Information Science, Visvesvaraya Technological University [View the original profile](https://tal.club/meet/karrthik-shettyy) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/karrthik-shettyy#person", "name": "Karrthik Shettyy", "url": "https://tal.club/meet/karrthik-shettyy", "image": "https://tal.club/meet/karrthik-shettyy/profile-photo.jpg", "description": "Meet Karrthik Shettyy, Product Marketing Director | Product Positioning & Messaging for the AI era | Content Strategy & Implementation based in Greater Bengaluru Area. 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