---
title: "Karishma Prabhakaran - Tag Implementation Specialist - Google Project in Chennai | Tal"
description: "Meet Karishma Prabhakaran, Graphic Designer | Tag Implementation Specialist @ Cognizant | Data Analytics, Visualization based in Chennai. AI stack includes midjourney, notion, and openai."
image: "https://tal.club/meet/karishma-prabhakaran/share-image"
---

# Karishma Prabhakaran on Tal

## Headline

Graphic Designer \| Tag Implementation Specialist @ Cognizant \| Data Analytics, Visualization

## About

Graduating with a BSc in Mathematics with Computer Applications from Ethiraj College for Women, I built a strong foundation in analytical problem\-solving and data visualization\. My educational background complements my professional experience, where I have combined creativity and technical expertise to deliver impactful results\. Currently, I serve as a Tag Implementation Specialist at Cognizant, contributing to Google’s projects with a focus on Google Ads account setup, GTM configurations, and conversion tracking\. I am passionate about leveraging data\-driven insights and collaborative approaches to optimize tracking accuracy and align marketing objectives with measurable outcomes\. My goal is to continue growing as a versatile professional at the intersection of analytics and technology\.

## Location

Chennai

## AI stack

midjourney

notion

openai

v0

## Work experience

Tag Implementation Specialist \- Google Project at Cognizant, Nov 2025 \- Present · 7 mos, Bengaluru, Karnataka, India, • Google Ads Account Creation & Setup – managing new account configurations, permission management, and linking across Google platforms\. • Google Tag Manager \(GTM\) – creating, deploying, and testing tags, triggers, and variables to ensure flawless tracking across websites and apps\. • Tag Implementation & QA – implementing conversion tracking, remarketing tags, enhanced conversions, and custom tracking events with complete validation using Tag Assistant and debugging tools\. • Troubleshooting & Optimization – resolving tracking issues, improving data accuracy, and ensuring all tags are aligned with marketing objectives and measurement frameworks\. • Cross\-functional Collaboration – working closely with marketing, development, and analytics teams to ensure smooth integration and consistent reporting\. • I ensure every implementation is precise, scalable, and aligned with best practices—empowering brands to make data\-driven decisions and maximize advertising performance\.

Graphic Designer at TAMILNAD CARTONS, Mar 2025 \- Nov 2025 · 9 mos, Chennai, Tamil Nadu, India, • Collaborated with product and marketing teams to conceptualize and design high\-impact carton packaging and print materials aligned with brand identity and product goals\. • Designed corrugated box layouts, dielines, and artwork optimized for large\-scale printing and manufacturing\. • Created visual branding assets such as logos, product labels, inserts, brochures, and other marketing materials for B2B clients\. • Delivered print\-ready files ensuring accuracy in bleed, color mode \(CMYK\), resolution, and layout formatting\. • Contributed to rebranding efforts by refreshing existing packaging to enhance shelf presence and customer appeal\. • Coordinated with printers and production vendors to review proofs and finalize packaging for bulk production\. • Maintained visual consistency across packaging while adapting designs to fit different box sizes, materials, and formats\. • Utilized Adobe Illustrator, Photoshop, and InDesign for all design deliverables with a strong focus on precision and detail\. • Participated in internal brainstorming sessions and pitched ideas for eco\-friendly packaging and current design trends\. • Balanced creative design with functional requirements, ensuring packaging met structural, branding, and logistic needs\.

Graphic Designer at Omega Healthcare Management Services, Jun 2023 \- Feb 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Conceptualised and developed over 120 diverse static and video assets for public\-facing campaigns, tailoring each design to suit distinct styles and marketing objectives\. • Engaged in cross\-functional collaboration with talented teams, including social and creative departments, to drive innovation and ensure project success\. • Contributed to team growth and skill enhancement through brainstorming sessions, workshops, and design critiques, fostering a culture of creativity and excellence\.

Freelance Graphic Designer at Freelance \| Self\-Employed, Jul 2022 \- May 2023 · 11 mos, Chennai, Tamil Nadu, India, • Collaborated closely with editorial, product marketing, and creative teams to craft compelling marketing video assets, leading to a 19% boost in ad performance\. • Established graphic design standards for motion graphic content, improving brand consistency across 6 departments\. • Spearheaded design initiatives for promotional content, ensuring alignment with the company’s creative direction and brand image\.

## Education

Bsc, Mathematics with computer applications, Ethiraj College for Women, Chennai

Bachelor of Arts \- BA, Graphic Design, APOLLO ARTS AND SCIENCE COLLEGE

[View the original profile](https://tal.club/meet/karishma-prabhakaran)

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