Karishma Prabhakaran profile photo 1 on Tal

Karishma Prabhakaran

Graphic Designer | Tag Implementation Specialist @ Cognizant | Data Analytics, Visualization

Chennai

4+ years of work experience

Cognizant
Nov 20257 mosPresent

Bengaluru, Karnataka, India

• Google Ads Account Creation & Setup – managing new account configurations, permission management, and linking across Google platforms. • Google Tag Manager (GTM) – creating, deploying, and testing tags, triggers, and variables to ensure flawless tracking across websites and apps. • Tag Implementation & QA – implementing conversion tracking, remarketing tags, enhanced conversions, and custom tracking events with complete validation using Tag Assistant and debugging tools. • Troubleshooting & Optimization – resolving tracking issues, improving data accuracy, and ensuring all tags are aligned with marketing objectives and measurement frameworks. • Cross-functional Collaboration – working closely with marketing, development, and analytics teams to ensure smooth integration and consistent reporting. • I ensure every implementation is precise, scalable, and aligned with best practices—empowering brands to make data-driven decisions and maximize advertising performance.
TAMILNAD CARTONS
Mar 20259 mosNov 2025

Chennai, Tamil Nadu, India

• Collaborated with product and marketing teams to conceptualize and design high-impact carton packaging and print materials aligned with brand identity and product goals. • Designed corrugated box layouts, dielines, and artwork optimized for large-scale printing and manufacturing. • Created visual branding assets such as logos, product labels, inserts, brochures, and other marketing materials for B2B clients. • Delivered print-ready files ensuring accuracy in bleed, color mode (CMYK), resolution, and layout formatting. • Contributed to rebranding efforts by refreshing existing packaging to enhance shelf presence and customer appeal. • Coordinated with printers and production vendors to review proofs and finalize packaging for bulk production. • Maintained visual consistency across packaging while adapting designs to fit different box sizes, materials, and formats. • Utilized Adobe Illustrator, Photoshop, and InDesign for all design deliverables with a strong focus on precision and detail. • Participated in internal brainstorming sessions and pitched ideas for eco-friendly packaging and current design trends. • Balanced creative design with functional requirements, ensuring packaging met structural, branding, and logistic needs.
Omega Healthcare Management Services
Jun 20231 yr 9 mosFeb 2025

Bengaluru, Karnataka, India

• Conceptualised and developed over 120 diverse static and video assets for public-facing campaigns, tailoring each design to suit distinct styles and marketing objectives. • Engaged in cross-functional collaboration with talented teams, including social and creative departments, to drive innovation and ensure project success. • Contributed to team growth and skill enhancement through brainstorming sessions, workshops, and design critiques, fostering a culture of creativity and excellence.
Freelance | Self-Employed
Jul 202211 mosMay 2023

Chennai, Tamil Nadu, India

• Collaborated closely with editorial, product marketing, and creative teams to craft compelling marketing video assets, leading to a 19% boost in ad performance. • Established graphic design standards for motion graphic content, improving brand consistency across 6 departments. • Spearheaded design initiatives for promotional content, ensuring alignment with the company’s creative direction and brand image.

Karishma’s AI Stack

midjourney
midjourney
notion
notion
openai
openai
v0
v0

Education

Ethiraj College for Women, Chennai

Bsc, Mathematics with computer applications

Ethiraj College for Women, Chennai

20193 yrs2022

Bachelor of Arts - BA, Graphic Design

APOLLO ARTS AND SCIENCE COLLEGE

20181 yr2019

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Headline

Graphic Designer | Tag Implementation Specialist @ Cognizant | Data Analytics, Visualization

About

Graduating with a BSc in Mathematics with Computer Applications from Ethiraj College for Women, I built a strong foundation in analytical problem-solving and data visualization. My educational background complements my professional experience, where I have combined creativity and technical expertise to deliver impactful results. Currently, I serve as a Tag Implementation Specialist at Cognizant, contributing to Google’s projects with a focus on Google Ads account setup, GTM configurations, and conversion tracking. I am passionate about leveraging data-driven insights and collaborative approaches to optimize tracking accuracy and align marketing objectives with measurable outcomes. My goal is to continue growing as a versatile professional at the intersection of analytics and technology.

Location

Chennai

AI stack

midjourney

notion

openai

v0

Work experience

Tag Implementation Specialist - Google Project at Cognizant, Nov 2025 - Present · 7 mos, Bengaluru, Karnataka, India, • Google Ads Account Creation & Setup – managing new account configurations, permission management, and linking across Google platforms. • Google Tag Manager (GTM) – creating, deploying, and testing tags, triggers, and variables to ensure flawless tracking across websites and apps. • Tag Implementation & QA – implementing conversion tracking, remarketing tags, enhanced conversions, and custom tracking events with complete validation using Tag Assistant and debugging tools. • Troubleshooting & Optimization – resolving tracking issues, improving data accuracy, and ensuring all tags are aligned with marketing objectives and measurement frameworks. • Cross-functional Collaboration – working closely with marketing, development, and analytics teams to ensure smooth integration and consistent reporting. • I ensure every implementation is precise, scalable, and aligned with best practices—empowering brands to make data-driven decisions and maximize advertising performance.

Graphic Designer at TAMILNAD CARTONS, Mar 2025 - Nov 2025 · 9 mos, Chennai, Tamil Nadu, India, • Collaborated with product and marketing teams to conceptualize and design high-impact carton packaging and print materials aligned with brand identity and product goals. • Designed corrugated box layouts, dielines, and artwork optimized for large-scale printing and manufacturing. • Created visual branding assets such as logos, product labels, inserts, brochures, and other marketing materials for B2B clients. • Delivered print-ready files ensuring accuracy in bleed, color mode (CMYK), resolution, and layout formatting. • Contributed to rebranding efforts by refreshing existing packaging to enhance shelf presence and customer appeal. • Coordinated with printers and production vendors to review proofs and finalize packaging for bulk production. • Maintained visual consistency across packaging while adapting designs to fit different box sizes, materials, and formats. • Utilized Adobe Illustrator, Photoshop, and InDesign for all design deliverables with a strong focus on precision and detail. • Participated in internal brainstorming sessions and pitched ideas for eco-friendly packaging and current design trends. • Balanced creative design with functional requirements, ensuring packaging met structural, branding, and logistic needs.

Graphic Designer at Omega Healthcare Management Services, Jun 2023 - Feb 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Conceptualised and developed over 120 diverse static and video assets for public-facing campaigns, tailoring each design to suit distinct styles and marketing objectives. • Engaged in cross-functional collaboration with talented teams, including social and creative departments, to drive innovation and ensure project success. • Contributed to team growth and skill enhancement through brainstorming sessions, workshops, and design critiques, fostering a culture of creativity and excellence.

Freelance Graphic Designer at Freelance | Self-Employed, Jul 2022 - May 2023 · 11 mos, Chennai, Tamil Nadu, India, • Collaborated closely with editorial, product marketing, and creative teams to craft compelling marketing video assets, leading to a 19% boost in ad performance. • Established graphic design standards for motion graphic content, improving brand consistency across 6 departments. • Spearheaded design initiatives for promotional content, ensuring alignment with the company’s creative direction and brand image.

Education

Bsc, Mathematics with computer applications, Ethiraj College for Women, Chennai

Bachelor of Arts - BA, Graphic Design, APOLLO ARTS AND SCIENCE COLLEGE