---
title: "Karen Nd George - Brand Strategist and Digital marketing in Mumbai Metropolitan Region | Tal"
description: "Meet Karen Nd George, Growth-Led Digital Marketing Manager | Performance, CRO & Brand Strategy | Ex-Accenture (Spotify) | MBA @ NMIMS based in Mumbai Metropolitan Region. AI stack includes antigravity, opencode, and claudecode."
image: "https://tal.club/meet/karen-nd-george/share-image"
---

# Karen Nd George on Tal

## Headline

Growth\-Led Digital Marketing Manager \| Performance, CRO & Brand Strategy \| Ex\-Accenture \(Spotify\) \| MBA @ NMIMS

## About

I am a results\-driven Digital Marketing and Growth professional with 3\+ years of experience across enterprise marketing, D2C performance growth, and premium B2B brand strategy\. My expertise lies in performance marketing, Meta and Google Ads, conversion rate optimization, analytics\-driven decision making, and brand positioning\. I have owned end\-to\-end acquisition funnels from audience strategy and paid media execution to landing page optimization and retargeting delivering measurable revenue impact\. Previously, I worked on high\-scale digital marketing initiatives for Spotify through Accenture, supporting campaign performance analysis, audience insights, and stakeholder reporting across large user segments\. At Colourcoats, I led performance marketing and website optimization initiatives that resulted in: 80% growth in online sales 15% reduction in cost per conversion 78% increase in repeat conversions through retargeting Currently, I drive brand strategy and marketing communications for a premium B2B façade systems company, working closely with leadership to translate complex solutions into compelling brand narratives across digital, print, and industry platforms\. I am pursuing an MBA \(2025–2027\) from NMIMS, with a strong focus on growth marketing, brand leadership, and business strategy\. I am open to opportunities in Growth Marketing, Performance Marketing, and Digital Marketing Manager roles\.

## Location

Mumbai Metropolitan Region

## AI stack

antigravity

opencode

claudecode

## Work experience

Brand Strategist and Digital marketing at Innovators Facade Systems Limited, Apr 2025 \- Present · 1 yr 5 mos, Mumbai, Maharashtra, India

Brand Manager at Innovators Facade Systems Limited, Apr 2025 \- Present · 1 yr 5 mos, Mumbai Metropolitan Region

Digital Marketing Manager at Colour Coats Official, Sep 2024 \- Apr 2025 · 8 mos, On\-site, Owned end\-to\-end digital marketing strategy with a focus on performance growth and revenue impact Led Meta ad campaigns, improving engagement by 25% and reducing CPA by 15% Drove 80% increase in online sales through CRO\-led website revamp and funnel optimization Implemented retargeting strategies that increased repeat conversions by 78% Positioned the brand as a premium, eco\-friendly player through data\-backed messaging and creatives

Digital practicionar at Accenture, Aug 2023 \- Sep 2024 · 1 yr 2 mos, Mumbai, Maharashtra, India, Supported large\-scale digital marketing campaigns for Spotify, focusing on performance analysis, audience insights, and campaign optimization across key user segments\. Analyzed campaign performance data and user behavior to identify trends, optimize targeting, and improve engagement outcomes\. Built and maintained structured performance reports and dashboards to track KPIs and support data\-driven decision\-making for internal and client stakeholders\. Collaborated with cross\-functional teams across marketing, creative, and product to ensure consistent messaging and alignment across digital touchpoints\. Contributed data\-backed recommendations that supported the successful execution of seasonal and promotional marketing campaigns\. Ensured timely execution and monitoring of digital campaigns in alignment with Spotify’s brand objectives and performance benchmarks\.

## Education

Master of Business Administration \- MBA, Business, Management, Marketing, and Related Support Services, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Bachelor of Engineering \- BE, Computer Engineering, Savitribai Phule Pune University

[View the original profile](https://tal.club/meet/karen-nd-george)

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