About
With more than 13 years of experience, I have finally found my Ikigai in narrating stories - for 𝘩𝘶𝘮𝘢𝘯𝘴 and 𝘚𝘢𝘢𝘚 products. I identify myself as 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿 and 𝗔 𝗛𝘂𝘀𝘁𝗹𝗲𝗿. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 looking to 𝘴𝘦𝘵 𝘶𝘱 𝘢𝘯𝘥 𝘴𝘵𝘦𝘱 𝘶𝘱 your marketing function with confidence, taking a 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵, finding the 𝘳𝘪𝘨𝘩𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘪𝘹, or 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘣𝘳𝘢𝘯𝘥? You are at the right place. Thank you for having found me! 🙏 Hello 👋 I am Karanvir! Translates literally into one who is a giver and a fighter! I am a father to a 4yr old, a marketer, and an author who yearns for mountains and drinks chai to stay alive! I take keen interest in staying fit following a healthy and disciplined routine. Over the years, I have been able to crack the code of connecting the products to their rightful users and buyers. Getting 𝘒𝘠𝘊 (𝘒𝘯𝘰𝘸 𝘠𝘰𝘶𝘳 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳) 𝘳𝘪𝘨𝘩𝘵 is the mantra. I specialise in 𝘎𝘛𝘔 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘉𝘳𝘢𝘯𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺. I love adding method to the madness. And if things get boring (which eventually do), I know a trick or two to infuse magic and creativity. My driving force is 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗫𝗧𝗥𝗔 𝗶𝗻 𝘁𝗵𝗲 𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆. On days, when I am tired of marketing, I find my respite in dissecting products and their user flows. So if you want someone to rip apart your newly launched product with brutal honest feedback, please slide into DMs. Happy to roast! 🤪 I absolutely enjoy spending time with nature and children. This has led me to volunteer for 𝘛𝘦𝘢𝘤𝘩 𝘧𝘰𝘳 𝘐𝘯𝘥𝘪𝘢 in the past and collaborate with 𝘈𝘐𝘔, 𝘕𝘪𝘵𝘪 𝘈𝘢𝘺𝘰𝘨 as a Mentor of Change. I have planted 100 trees with Sankalptaru so far and aim to adopt a region for nature and wildlife conservation. Thank you for reading till here.🌻 Would love to keep in touch and learn from you as well. 𝙐𝙗𝙪𝙣𝙩𝙪.
Work experience
Advisor at build3, Nov 2025 - Present · 1 yr, The Sherpa for the New Age Startups & Founders! Cohort 7 | Cohort 8 | Cohort 9
Director Marketing at DPDzero, Sep 2025 - Present · 1 yr 2 mos, Building Brand. Generating Demand. Stories that Stick. Relationships that Lasts. Creating Collective Euphoria. Changing an Industry Perception about an ecosystem that's been unquestioned for years.
Expert-in-Residence at Product Marketing Alliance, Dec 2024 - Present · 1 yr 11 mos, Global
Director Marketing at Hatica, Nov 2022 - Mar 2025 · 2 yrs 5 mos
Head Of Product Marketing at Verloop.io, Aug 2021 - Oct 2022 · 1 yr 3 mos
Product Marketing Manager at Netcore Unbxd, Jan 2019 - Aug 2026 · 7 y 7 mo, Bengaluru
Product Marketing Manager at Razorpay, Jan 2017 - Dec 2020 · 3 y 11 mo, Bengaluru
Product Marketing Manager at Aryaka Networks, May 2015 - Oct 2016 · 1 y 5 mo, Bengaluru
Systems Engineer at TCS, Aug 2010 - May 2013 · 2 y 9 mo, Chennai
Education
PGDM, Business Administration and Management, General, Indian Institute of Management, Shillong
B.Tech, Electronics and Communication, Vellore Institute of Technology
