Headline

COO / Business Head | Built & Ran $1B+ GMV Business at OLA | 200 Cities & International Expansion | Turnarounds | P&L Owner | IIT Bombay

About

I build and scale businesses. 15+ years as an operator and founder across mobility, logistics, services marketplaces, quick commerce, construction, and consumer tech. IIT Bombay. At Ola, I led the team that scaled the business from 3 cities to 200 in under a year, and later ran the India Cabs P&L at its peak, ~$1B+ GMV, ~1.3M daily bookings, and 2,000+ people across operations, process, and growth. I also led international expansion launching Australia and the UK from scratch, building both markets to ~20% share within 18 months, with $60M+ deployed. In parallel to P&L, I led a founder-mandated cross-functional group across product, tech, process excellence, operations and finance to solve core operating problems at scale. The approach was simple, start from the ground, identify real constraints, and build systems that hold under scale. This led to multiple platform-level changes: airport pickup flows, driver experience overhaul (payments app, onboarding flow), cancellation reduction, and customer/driver support redesign. The airport pickup flow became standard across the category including at Uber. At Fraazo, I was brought in during a funding crisis to stabilise the business, exited non-viable geographies, rebuilt unit economics by ~35%, reduced wastage by 50%, and improved NPS from ~28% to ~60% through a full operating model reset. I've also built from zero. At Unibook, I owned the end-to-end product build of a B2B SaaS platform which was later pivoted to NOYA, a D2C fast fashion brand. Most recently, I founded ELFA, a construction tech platform, and scaled it to ~₹24 Cr ARR before making the call to wind it down. Interested in roles with full ownership of building and scaling complex businesses.

Location

Greater Bengaluru Area

Work experience

Co-Founder & CEO at ELFA, Aug 2023 - Mar 2026 · 2 yrs 8 mos, Bangalore Urban, Founded a construction tech platform to standardise and accelerate residential building delivery through precast construction systems - one of India's most fragmented and execution-resistant sectors. - Built the full stack: design standardisation, precast production, logistics, and on-site delivery across live projects. Scaled to Rs. 24 Cr ARR. - Made the disciplined call to wind down when capital exposure and execution risk became structurally linked.

Chief Business Officer at Unacademy, Nov 2022 - Apr 2023 · 6 mos, Bengaluru, Brought in to assess and design an offline expansion model for Unacademy's non-core verticals. - Evaluated feasibility, Brand risks, capital efficiency, and structural risk across geographies and recommended deferring the initiative. - Unacademy adopted the recommendation later and pivoted to a franchise-led offline model, which reflected the same logic.

Senior Vice President at Fraazo, Mar 2022 - Sep 2022 · 7 mos, Bengaluru, Hired when Fraazo had multilayered org and a significant headcount in 5 cities, was burning hard, and had distressed acquisition talks due to high burn and wastages. Focus shifted to fix the business in a very short duration. - Exited non-viable geographies and refocused on core markets. - Improved unit economics by ~35% through supply chain renegotiation, demand optimisation, and dark store rationalisation. Cut wastage by 50%. - Rebuilt org structure, KPIs, OKRs from scratch and restored execution discipline across all functions. - NPS improved from ~28% to ~60% through a systematic overhaul of last-mile delivery and customer experience.

Co-Founder & CEO at Unibook I NOYA, May 2020 - Jan 2022 · 1 yr 9 mos, First time building from zero outside OLA. Applied product instincts from large-scale operations to building something new. Unibook was a B2B SaaS platform - built end-to-end from user research to launch, covering order management, GST invoicing, scheduling, expense tracking, and financial analytics, starting from textile sector. When the market response was not as expected, pivoted to NOYA - a D2C fast fashion brand targeting India's $21Bn women's apparel market with 80% faster design-to-delivery and ML-driven trend prediction. - Commercially launched: 45+ manufacturers, 500+ designs, $24K in sales and 4,400+ pieces sold in 8 weeks. - Made the call to wind down when fundraising targets were not met.

Vice President - International Expansion at Ola (ANI Technologies Pvt Ltd), Aug 2017 - Oct 2019 · 2 yrs 3 mos, Bengaluru, Led OLA’s first international expansion into developed markets. No prior playbook, no international team. - Designed market entry strategy for Australia and UK - regulatory compliance, driver supply, demand growth, and local team building from scratch. - Launched across Perth, Sydney, and Melbourne; scaled to 9 Australian cities in 18 months, building to ~20% market share. - Built London's driver base to 25,000+ registered drivers at launch. - $60M+ deployed across both markets over 18 months.

Vice President & Business Head - OLA India at Ola (ANI Technologies Pvt Ltd), Feb 2016 - Jul 2017 · 1 yr 6 mos, Greater Bengaluru Area, 1. Owned India Cabs P&L at peak scale, leading cross-functional teams across operations, process, and product. - ~$1B+ GMV business with ~1.3M daily bookings (peak ~1.6M) - Managed 2,000+ team members across ops, process, and support functions - Scaled from ~400K to 1.3M+ daily bookings while stabilising operations 2. Led a founder-mandated cross-functional group across product, tech, process excellence, and finance to solve core execution problems: - Built airport pickup flow (now standard across Uber and competitors) - Led end-to-end driver experience overhaul - payments, onboarding, and app redesign - Reduced cancellations significantly through product + process interventions - Redesigned customer and driver support systems — 90% reduction in support calls - Improved driver earnings by ~20%

Associate Vice President & Business Head - OLA Store at Ola (ANI Technologies Pvt Ltd), Jan 2015 - Jan 2016 · 1 yr 1 mo, Greater Bengaluru Area, OLA's first diversification beyond cabs - a hyperlocal on-demand grocery and goods delivery product. - Built end-to-end business across product, technology, supply chain, and city operations. - Launched in Bengaluru, Delhi, and Hyderabad - Achieved 3,000+ bookings within first 3 months

Education

B.Tech, Civil Engineering, Indian Institute of Technology, Bombay