---
title: "Karan Menon - Performance Ads Manager 1 in Bengaluru | Tal"
description: "Meet Karan Menon, Driving Strategy & Growth for D2C Brands | E-commerce Specialist | Performance Marketing | P&L Ownership based in Bengaluru. AI stack includes claude, gemini, and kiro."
image: "https://tal.club/meet/karan-menon/share-image"
---

# Karan Menon on Tal

## Headline

Driving Strategy & Growth for D2C Brands \| E\-commerce Specialist \| Performance Marketing \| P&L Ownership

## About

An Executive with a demonstrated history of working in the apparel and fashion industry\. Skilled in Operations, Execution, Customer Service, Communication, Presentations, and Strategy\. Strong sales professional with a Bachelor of Commerce \- BCom focused in Marketing from Symbiosis College of Arts & Commerce\.

## Location

Bengaluru

## AI stack

claude

gemini

kiro

meta

openai

## Work experience

Performance Ads Manager 1 at Amazon, May 2025 \- Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Asst Manager Strategy and Growth at Chumbak Design Pvt\. Ltd\., Sep 2024 \- May 2025 · 9 mos, Bengaluru, Karnataka, India, Led the D2C strategy charter and held P&L ownership for key brands within GOAT Brand Labs, with a strong focus on driving revenue, improving conversion efficiency, and increasing customer retention through website\-first initiatives\. • Owned and executed the site performance roadmap across Shopify\-based storefronts, ensuring alignment with revenue, margin, and growth objectives\. • Drove conversion rate optimization \(CRO\) through structured A/B testing, UI/UX improvements, page speed optimization, and funnel diagnostics\. • Led initiatives to enhance the customer journey, including mobile UX, checkout experience, and navigation flow\. • Designed and implemented retention strategies including personalized post\-purchase journeys, loyalty programs, and repeat purchase incentives\. • Collaborated with product, tech, design, and ops teams to drive seamless execution and brand\-aligned site improvements\. • Analyzed performance metrics using Shopify Analytics, GA4, and heatmap tools to identify levers for growth and implement continuous optimizations\. • Managed end\-to\-end P&L accountability for the D2C channel, focusing on net revenue growth, contribution margin \(CM3\), and operational efficiency\.

Senior Ecommerce Executive at THG Ingenuity, Apr 2024 \- Aug 2024 · 5 mos, Bengaluru, Karnataka, India

Merchandise Manager at Salud Beverages Pvt\. Ltd, Apr 2023 \- Mar 2024 · 1 yr, Bengaluru, Karnataka, India

E\-commerce executive at Enamor \- GIPL, Jun 2021 \- Apr 2023 · 1 yr 11 mos, India

## Education

Bachelor of Commerce \- BCom, Marketing, Symbiosis College of Arts & Commerce

[View the original profile](https://tal.club/meet/karan-menon)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/karan-menon#person",
      "name": "Karan Menon",
      "url": "https://tal.club/meet/karan-menon",
      "image": "https://tal.club/meet/karan-menon/profile-photo.jpg",
      "description": "Meet Karan Menon, Driving Strategy & Growth for D2C Brands | E-commerce Specialist | Performance Marketing | P&L Ownership based in Bengaluru. AI stack includes claude, gemini, and kiro.",
      "jobTitle": "Performance Ads Manager 1",
      "worksFor": {
        "@type": "Organization",
        "name": "Amazon"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Performance Ads Manager 1"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Symbiosis College of Arts & Commerce"
        }
      ],
      "knowsAbout": [
        "claude",
        "gemini",
        "kiro",
        "meta",
        "openai"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/karan-menon#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/karan-menon#webpage",
      "url": "https://tal.club/meet/karan-menon",
      "name": "Karan Menon on Tal",
      "description": "Meet Karan Menon, Driving Strategy & Growth for D2C Brands | E-commerce Specialist | Performance Marketing | P&L Ownership based in Bengaluru. AI stack includes claude, gemini, and kiro.",
      "dateModified": "2026-11-05T11:38:43.211Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/karan-menon#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/karan-menon/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/karan-menon/profile-photo.jpg",
        "caption": "Karan Menon profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```