Karan Menon profile photo 1 on Tal

Karan Menon

Driving Strategy & Growth for D2C Brands | E-commerce Specialist | Performance Marketing | P&L Ownership

Bengaluru

5+ years of work experience

Amazon
May 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

Chumbak Design Pvt. Ltd.
Sep 20249 mosMay 2025

Bengaluru, Karnataka, India

Led the D2C strategy charter and held P&L ownership for key brands within GOAT Brand Labs, with a strong focus on driving revenue, improving conversion efficiency, and increasing customer retention through website-first initiatives. • Owned and executed the site performance roadmap across Shopify-based storefronts, ensuring alignment with revenue, margin, and growth objectives. • Drove conversion rate optimization (CRO) through structured A/B testing, UI/UX improvements, page speed optimization, and funnel diagnostics. • Led initiatives to enhance the customer journey, including mobile UX, checkout experience, and navigation flow. • Designed and implemented retention strategies including personalized post-purchase journeys, loyalty programs, and repeat purchase incentives. • Collaborated with product, tech, design, and ops teams to drive seamless execution and brand-aligned site improvements. • Analyzed performance metrics using Shopify Analytics, GA4, and heatmap tools to identify levers for growth and implement continuous optimizations. • Managed end-to-end P&L accountability for the D2C channel, focusing on net revenue growth, contribution margin (CM3), and operational efficiency.
THG Ingenuity
Apr 20245 mosAug 2024

Bengaluru, Karnataka, India

Salud Beverages Pvt. Ltd
Apr 20231 yrMar 2024

Bengaluru, Karnataka, India

Enamor - GIPL
Jun 20211 yr 11 mosApr 2023

India

Karan’s AI Stack

claude
claude
gemini
gemini
kiro
kiro
meta
meta
openai
openai

Education

Symbiosis College of Arts & Commerce

Bachelor of Commerce - BCom, Marketing

Symbiosis College of Arts & Commerce

20182 yrs2020

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Headline

Driving Strategy & Growth for D2C Brands | E-commerce Specialist | Performance Marketing | P&L Ownership

About

An Executive with a demonstrated history of working in the apparel and fashion industry. Skilled in Operations, Execution, Customer Service, Communication, Presentations, and Strategy. Strong sales professional with a Bachelor of Commerce - BCom focused in Marketing from Symbiosis College of Arts & Commerce.

Location

Bengaluru

AI stack

claude

gemini

kiro

meta

openai

Work experience

Performance Ads Manager 1 at Amazon, May 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Asst Manager Strategy and Growth at Chumbak Design Pvt. Ltd., Sep 2024 - May 2025 · 9 mos, Bengaluru, Karnataka, India, Led the D2C strategy charter and held P&L ownership for key brands within GOAT Brand Labs, with a strong focus on driving revenue, improving conversion efficiency, and increasing customer retention through website-first initiatives. • Owned and executed the site performance roadmap across Shopify-based storefronts, ensuring alignment with revenue, margin, and growth objectives. • Drove conversion rate optimization (CRO) through structured A/B testing, UI/UX improvements, page speed optimization, and funnel diagnostics. • Led initiatives to enhance the customer journey, including mobile UX, checkout experience, and navigation flow. • Designed and implemented retention strategies including personalized post-purchase journeys, loyalty programs, and repeat purchase incentives. • Collaborated with product, tech, design, and ops teams to drive seamless execution and brand-aligned site improvements. • Analyzed performance metrics using Shopify Analytics, GA4, and heatmap tools to identify levers for growth and implement continuous optimizations. • Managed end-to-end P&L accountability for the D2C channel, focusing on net revenue growth, contribution margin (CM3), and operational efficiency.

Senior Ecommerce Executive at THG Ingenuity, Apr 2024 - Aug 2024 · 5 mos, Bengaluru, Karnataka, India

Merchandise Manager at Salud Beverages Pvt. Ltd, Apr 2023 - Mar 2024 · 1 yr, Bengaluru, Karnataka, India

E-commerce executive at Enamor - GIPL, Jun 2021 - Apr 2023 · 1 yr 11 mos, India

Education

Bachelor of Commerce - BCom, Marketing, Symbiosis College of Arts & Commerce

Karan Menon - Performance Ads Manager 1 in Bengaluru | Tal