Headline

Product Marketing & GTM | $1M Preorder Launch to $8M Series A | Consumer Tech

About

I take early-stage consumer products from zero to demand-backed. At Posha, I built the go-to-market for a cooking robot in a category that didn't exist yet, taking it from a 300-person list to a $1M preorder book that helped close an $8M Series A. That meant defining the positioning, building the community, and running the funnel, not just one piece of it. Most recently, I built the Chief of Staff function from scratch for a Group CEO in Dubai. I turned multi-day decisions into multi-hour ones by building decision-ready briefs and AI-driven research workflows, and got enterprise AI adoption moving again across 100+ employees in 3 countries. Engineering background, Global MBA across Singapore and Dubai, and a habit of picking up high-ambiguity work (I've also run LED operations for live IPL matches and rebuilt customer experience for a restaurant) because range compounds. I'm at my best owning a launch end to end, in a founder-led environment where positioning, growth, and execution sit with the same person. Currently looking at Product Marketing, Growth, Brand, and GTM Strategy roles in consumer tech, SaaS, and AI-first companies.

Location

Bengaluru

AI stack

claude

elevenlabs

hermes agent

lovable

manus

notion

Work experience

Chief of Staff at BPG Group, Jan 2026 - Mar 2026 · 3 mos, Dubai, United Arab Emirates, 1. Built the CEO's first-ever Chief of Staff function from scratch, structuring 30+ decision briefs on new-business opportunities (several multi-million-dirham) — compressed leadership turnaround from days to hours. 2. Designed AI-driven research-and-synthesis workflows that translated complex, fast-moving inputs into executive-ready decisions, and built reusable prompt systems that took recurring analysis off HR, finance, and new-business research teams. 3. Drove sustained adoption of enterprise AI (WPP Open) across 100+ employees in 3 geographies through gamified challenges, cohort-based learning, and a role-based tool-allowance model matched to each function's actual workflow. **Role concluded early as the regional conflict escalated into direct strikes on the UAE; returned to India.

Professional development at Career Break, Oct 2024 - Oct 2025 · 1 yr 1 mo, Dubai, United Arab Emirates, Pursued a full-time MBA with SPJ Global to transition into growth, product marketing, and strategic leadership roles. Focused on global business dynamics across Singapore and Dubai, with a specialisation in Technology and Marketing Management. Key Achievement: Delivered multiple live consulting projects across consumer tech and fintech, including market entry strategy, customer segmentation, and GTM planning with companies such as Google and Crowe Consulting Core Competencies: Go-to-Market Strategy · Growth & Lifecycle Marketing · Consumer Insight & Segmentation · Cross-functional Execution · Structured Problem Solving · Executive Communication

Customer Experience at Kaylir Canteen, May 2024 - Aug 2024 · 3 mo, Chennai, Tamil Nadu, India, Led customer experience operations by redesigning service flows and feedback systems; collaborated on new menu items to enhance customer satisfaction

Venue Manager - LED | Indian Premier League at DNA Entertainment Networks, Mar 2024 - May 2024 · 3 mos, Chennai, Tamil Nadu, India, Managed LED screen operations during live IPL matches, ensuring seamless content delivery and real-time coordination with broadcast and production teams.

Marketing Manager at Posha (formerly Nymble), Oct 2020 - Oct 2023 · 3 y, Bengaluru, Karnataka, India, 1. Owned go-to-market from scratch for a first-of-its-kind consumer cooking robot — a category buyers had zero existing search demand or mental model for — building a preorder-led launch motion that generated $1M in pre-launch demand and validated product-market fit ahead of the company's $8M Series A. 2. Defined the positioning and messaging architecture for a category customers had never seen, translating an engineering-heavy product into a benefit narrative a non-technical household buyer would trust. 3. Reduced CPL by 87% by rebuilding targeting, channel mix, and funnel efficiency across acquisition campaigns. 4. Scaled owned community from 300 to 15,000 members pre-launch, turning community into a demand-generation and proof engine. 5. Designed lifecycle and re-engagement journeys that lifted lead-to-customer conversion by 28%; partnered with product/ops to lift onboarding funnel conversion by 11%. 6. Ran influencer-led awareness campaigns generating 30M+ views, opening category discovery where no organic search demand existed. Best Marketer Award, 3 consecutive quarters.

Education

Master of Business Administration, Technology/Marketing Management, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bachelor of Technology, Computer Science, Srm University