Headline

Revenue & Growth Leader | Seekho | Prev: PocketFM, Flipkart | FMS Delhi

Location

Bengaluru

Work experience

AVP - Business Growth & Marketing at SEEKHO APP, Jan 2026 - Present · 8 mo, Bengaluru, Heading Business Growth + Marketing + Expansion. Managed over 75 Million dollars in UA Budgets.

Director - Business Growth & Marketing at SEEKHO APP, Apr 2025 - Dec 2025 · 8 mo, Bengaluru, Head P&L + Growth Marketing. Leading UA, Creatives and Monetisation.

Director - Growth at Pocket FM, Apr 2024 - Mar 2025 · 1 yr, Bengaluru South, Karnataka, India, - Accelerated skip level promotion to lead user acquisition for the fantasy genre in India, building teams from scratch and scaling ad spend while maintaining ROI. - Optimised promo asset creation for blockbuster shows through creative testing and campaign adjustments, maximising app installs and controlling CAC. - Enhance user onboarding and activation to boost new user engagement with PocketFM content. - Utilise AI tools to reduce production costs and speed up experimentation, improving campaign turnaround. - Drive cross-functional efforts to increase user LTV, identifying new monetisation avenues and collaborating with product teams for targeted experiments.

Senior Category Manager - India Business at Pocket FM, Feb 2022 - Mar 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India, - Drive revenue growth by creating blockbuster shows and driving user retention and engagement. - Improve show recommendation and monetisation by working closely with Data Science and Product teams to - Develop monthly and quarterly content plans (RCCP) to predictably boost active user engagement. - Lead quarterly show launches and blockbuster extensions, increasing power user revenue retention - Develop frameworks for in-app promos, show experimentation, and asset testing to improve ARPU, user retention, and in-app marketing quality. - Lead Blockbuster R&D Charter identify high-potential shows and align content with user preferences. - Scale a content teams and implement structured hiring, training, and performance scorecards - Grow the writer community, and localisation partners to expand content supply. - Drive category P&L by implementing growth and retention content pipeline and content throughput while maintaining costs. - Work closely with marketing drive new user growth on blockbuster shows - Drive analytics team to create dashboards for tracking show and user funnel. - Liaison with PR, Brand Sales and IP Distribution team to support organisational charters to drive platform visibility and create additional revenue streams - Work with Review and Insights team to understand consumer preferences and feedback to improve content quality and pipeline - Develop validation & testing frameworks to evaluate content pipeline to be commissioned - Lay out processes for scalability of content throughput and quality

Category Manager - Sell Side at Flipkart, Sep 2021 - Jan 2022 · 5 mos, On-site, - Managed the portfolio for Refrigeration Category contributing to over 550 Cr GMV. - Drive Business Planning (AOP, RCCP, Monthly Howlist) for the category - Relaunched Commercial Refrigeration Vertical in 2021 for Flipkart - Improved Selection Index for category by increasing listings on Platform and reducing non-Serviceability - Worked closely with Category Marketing to scale New Launch capability for Appliances BU by establishing Flipkart as a Platform of choice for any new launch in Refrigeration Category - Led Category Merchandising for BBD ’22 to improve Revenue per Impression optimising for CTA and CTRs

Category Manager - Buy Side at Flipkart, Jun 2019 - Sep 2021 · 2 yrs 4 mos, On-site, - Managed the portfolio contributing over INR 550 Cr. annually for Refrigeration Category - Started with 2 and scaled to handle 6 key accounts for Refrigeration category amounting 40% of the category - Grew Flipkart business for accounts handled by 2.6x YoY in FY 2020-21 and gained 800bps Category Market Share - Successfully improved profitability by 350bps for overall portfolio handled in FY 2020-21 - Received Instant Karma Award for achieving key goals of Category Growth and Profitability in Q2 2020 & Q1 2021 - Direct Sourcing: Leading the charter for category with 23% sourcing directly through supplier’s factory thus improving Fill Rate, reducing damages thereby improving 65bps in Profitability. - Supplier Returns: Led the agreement closures for processing returns to the supplier leading to 90bps improvement in bottom-line - Bill Discounting: Led improvement in working capital cycle by increasing credit terms to 90 days from 30 days earlier - Brand Advantage: Closed Negotiations & Legal Agreement for 3 accounts for dedicated fulfillment from the supplier’s warehouse contributing to 23% of overall business thereby reducing logistics & warehousing cost - Managed to reduce non-serviceability by ensuring right SKUs are in-stock at right locations - Executed Inventory Buildup of over 1L Units of Refrigerators during Big Billion Days ’20, while improving Fill Rate - Improved Critical In-warding attainment to improve instock over H1 ’21 leading to reduction in non-Serviceability

Management Trainee at Flipkart, Jun 2018 - May 2019 · 1 yr, Bangalore Urban, Karnataka, India, Stint 1: Category Sell Side: Wearables and Smart Home Automation - Driving improvements in Customer Experience while owning the discovery & conversion metrics for the Category Stint 2: Inventory Planning for Private Label - Large Appliances - Automating the process for forward IWIT reducing lead time and improving Instock Stint 3: Category Marketing for Books, General Merchandise & Home

Management Intern at Reliance Industries Limited, Apr 2017 - May 2017 · 2 mos, Petro Retail, Refining & Marketing Business, Reliance Corporate Park, Mumbai, Worked on region wise strategy to Revive A1 Plaza across all the Truck Stops in India. A1 Plazas are the F&B avenues on Reliance highway truck stops across India. Formulated and suggested strategy based on the needs of customer segments viz. Car passengers, Bus Passengers and Truck Drivers. The project involved a in depth study of needs and expectations from all the customer segments and stakeholders with assessment of business potential of the new model. On the basis of which a complete execution model was formulated to revive A1 Plaza network within a year and to offer best in class service & experience to the customers and also designed keeping future demands in mind.

Operations and Maintenance Manager - Projects at Reliance Industries Limited, Jul 2015 - Apr 2016 · 10 mos, Jamnagar, Gujarat, India, At Reliance, Jamnagar was a part of DTA Captive Power Plant Operations & Maintenance team and managed and streamlined pre-commissioning and commissioning activities under J3 project leading a team in an ever changing and dynamic team of 10 executives and 30 contract workers on day-to-day basis. Commissioned Jamnagar Power Hub and E.C.B. related Electrical and surrounding systems with completion of safe and qualitative testing & commissioning of INR 2000 crore Project under J3 expansion. Also involved in commissioning of India’s largest In-house GIS and took its independent charge

Graduate Engineering Trainee at Reliance Industries Limited, Jul 2014 - Jun 2015 · 1 yr, Jamnagar, Gujarat, India, As a Graduate Engineer Trainee successfully completed year long 6 phased training. Included class room training and On the job training for electrical systems in a power plant and power plant systems in general. 4 Phased safety training enabled to later get the execution of work well within safety limits to avoid any person or process loss. Got exposure to Power generation, distribution & protection system with Electrical Load Management system(EDMS) as a parallel charge in DTA Captive Power Plant. As a part of CTS project completed studied and recommended shortcomings and improvements on emergency power scenario in Jamnagar Manufacturing Division.

Education

Master of Business Administration (MBA), Marketing, Operations, Faculty of Management Studies - University of Delhi

Bachelor of Engineering (B.E.), Electrical Engineering, The Maharaja Sayajirao University of Baroda