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Karan Balaji Sreekanth

AGM – Data Scientist @ Vodafone Idea | Machine Learning | Recommendation Systems | Product Analytics | AWS | MLOps | Customer Analytics

Mumbai

4+ years of work experience

Vodafone Idea Limited
Feb 20242 yrs 7 mosPresent

Mumbai, Maharashtra, India

As part of the Data Science team, I develop and deploy machine learning solutions that drive customer acquisition, retention, personalization, and revenue growth across Vodafone Idea's consumer business. My work focuses on building large-scale recommendation systems, propensity models, and predictive analytics solutions that support marketing and commercial decision-making for over 100M subscribers across 22 telecom circles. Key responsibilities and achievements: • Built and automated end-to-end AWS-based ML pipelines using SageMaker, Glue, Lambda, Athena, and PySpark. • Process and score 220+ GB of customer, network, and behavioral data daily to generate personalized recommendations at scale. • Developed Next Best Offer (NBO) recommendation engines to improve customer engagement and offer relevance. • Delivered measurable business impact through a 10% ARPU uplift, 3% increase in recharge conversions, and INR 150M+ revenue growth. • Designed data drift monitoring and model performance frameworks to improve model reliability and explainability. • Developed automated validation frameworks using Selenium to detect recommendation and pricing anomalies before campaign deployment. • Collaborate closely with Marketing, Product, Commercial, Technology, and Customer Experience teams to translate business challenges into data-driven solutions. Core Technologies: Python, SQL, PySpark, AWS SageMaker, AWS Glue, AWS Lambda, Athena, Machine Learning, Recommendation Systems, MLOps, A/B Testing, Product Analytics.
Vodafone Idea Limited
Jul 20233 yrs 2 mosPresent

Designed, developed, and deployed end-to-end ML solutions on AWS, enabling personalized, AI-driven recommendations in production for 100M+ customers across 22 telecom circles. Built and maintained scalable, automated AWS-based ML pipelines processing 220+ GB of data daily using AWS Glue (PySpark), SageMaker Pipelines, and EventBridge – covering data preprocessing, feature engineering, model training, evaluation, and deployment. Delivered measurable business impact through 10% ARPU uplift, 3% increase in recharge conversions, and 150M+ revenue growth from AI-driven targeting initiatives. Built model performance monitoring and data drift detection frameworks across 600+ features, improving production reliability and stakeholder confidence. Developed a Python/Selenium-based validation service to detect pricing, validity, and recommendation anomalies across digital channels, improving accuracy and customer experience.
Vodafone Idea Limited
Jul 20238 mosFeb 2024

Mumbai, Maharashtra, India

• Developed automated validation frameworks using Selenium to detect recommendation and pricing anomalies before campaign deployment.
Vodafone Idea Limited
May 20223 mosJul 2022

Marketing - Big Data and Advanced Analytics
BITS Pilani Work Integrated Learning Programmes
Feb 20221 yr 4 mosMay 2023

ProGrad Junior
Mar 20212 mosApr 2021

Coimbatore, Tamil Nadu, India

Karan’s AI Stack

antigravity
antigravity
claudecode
claudecode

Education

Birla Institute of Technology and Science, Pilani

Master of Business Administration - MBA, Business Analytics

Birla Institute of Technology and Science, Pilani

20212 yrs2023
Shanmugha Arts, Science, Technology and Research Academy

B.Tech, Mechanical

Shanmugha Arts, Science, Technology and Research Academy

20174 yrs2021

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Headline

AGM – Data Scientist @ Vodafone Idea | Machine Learning | Recommendation Systems | Product Analytics | AWS | MLOps | Customer Analytics

About

🚀 Data Scientist | Machine Learning | Recommendation Systems | Product Analytics I am a Data Scientist with 3+ years of experience building machine learning solutions that drive customer engagement, personalization, and revenue growth at scale. Currently, I work as an AGM – Data Scientist at Vodafone Idea, where I develop and deploy ML-powered recommendation systems, propensity models, and predictive analytics solutions for 100M+ subscribers across 22 telecom circles. 🔹 Key Achievements: • Generated INR 150M+ revenue impact through AI-driven targeting and personalization initiatives. • Delivered 10% ARPU uplift through recommendation and propensity models. • Built scalable AWS ML pipelines processing 220+ GB of customer and network data daily. • Developed Next Best Offer (NBO) engines and recommendation systems to improve offer relevance and customer engagement. • Automated end-to-end ML workflows using AWS SageMaker, Glue, Lambda, Athena, and PySpark. • Designed model monitoring and data drift frameworks to improve reliability and business trust. 🔹 Areas of Expertise: Machine Learning • Recommendation Systems • Product Analytics • Marketing Analytics • Predictive Modeling • MLOps • AWS • PySpark • A/B Testing • Customer Analytics I enjoy solving complex business problems using data and translating analytical insights into measurable business outcomes. Open to connecting with professionals in Data Science, AI/ML, Product Analytics, and Data-Driven Growth.

Location

Mumbai

AI stack

antigravity

claudecode

Work experience

AGM- Data Scientist at Vodafone Idea Limited, Feb 2024 - Present · 2 yrs 7 mos, Mumbai, Maharashtra, India, As part of the Data Science team, I develop and deploy machine learning solutions that drive customer acquisition, retention, personalization, and revenue growth across Vodafone Idea's consumer business. My work focuses on building large-scale recommendation systems, propensity models, and predictive analytics solutions that support marketing and commercial decision-making for over 100M subscribers across 22 telecom circles. Key responsibilities and achievements: • Built and automated end-to-end AWS-based ML pipelines using SageMaker, Glue, Lambda, Athena, and PySpark. • Process and score 220+ GB of customer, network, and behavioral data daily to generate personalized recommendations at scale. • Developed Next Best Offer (NBO) recommendation engines to improve customer engagement and offer relevance. • Delivered measurable business impact through a 10% ARPU uplift, 3% increase in recharge conversions, and INR 150M+ revenue growth. • Designed data drift monitoring and model performance frameworks to improve model reliability and explainability. • Developed automated validation frameworks using Selenium to detect recommendation and pricing anomalies before campaign deployment. • Collaborate closely with Marketing, Product, Commercial, Technology, and Customer Experience teams to translate business challenges into data-driven solutions. Core Technologies: Python, SQL, PySpark, AWS SageMaker, AWS Glue, AWS Lambda, Athena, Machine Learning, Recommendation Systems, MLOps, A/B Testing, Product Analytics.

Assistant General Manager at Vodafone Idea Limited, Jul 2023 - Present · 3 yrs 2 mos, Designed, developed, and deployed end-to-end ML solutions on AWS, enabling personalized, AI-driven recommendations in production for 100M+ customers across 22 telecom circles. Built and maintained scalable, automated AWS-based ML pipelines processing 220+ GB of data daily using AWS Glue (PySpark), SageMaker Pipelines, and EventBridge – covering data preprocessing, feature engineering, model training, evaluation, and deployment. Delivered measurable business impact through 10% ARPU uplift, 3% increase in recharge conversions, and 150M+ revenue growth from AI-driven targeting initiatives. Built model performance monitoring and data drift detection frameworks across 600+ features, improving production reliability and stakeholder confidence. Developed a Python/Selenium-based validation service to detect pricing, validity, and recommendation anomalies across digital channels, improving accuracy and customer experience.

Management Trainee at Vodafone Idea Limited, Jul 2023 - Feb 2024 · 8 mos, Mumbai, Maharashtra, India, • Developed automated validation frameworks using Selenium to detect recommendation and pricing anomalies before campaign deployment.

Summer Internship at Vodafone Idea Limited, May 2022 - Jul 2022 · 3 mos, Marketing - Big Data and Advanced Analytics

Teaching Assistant at BITS Pilani Work Integrated Learning Programmes, Feb 2022 - May 2023 · 1 yr 4 mos

Senior Academic Counselor at ProGrad Junior, Mar 2021 - Apr 2021 · 2 mos, Coimbatore, Tamil Nadu, India

Education

Master of Business Administration - MBA, Business Analytics, Birla Institute of Technology and Science, Pilani

B.Tech, Mechanical, Shanmugha Arts, Science, Technology and Research Academy

Karan Balaji Sreekanth - AGM- Data Scientist in Mumbai | Tal