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Kapil Panchal

Strategic Partnerships · Banking Alliances · Fintech · Payments · Revenue Growth · MICAn

Mumbai

5+ years of work experience

Easebuzz
Apr 20266 mosPresent

Mumbai

Leading strategic banking alliances and partnership initiatives to strengthen the payments ecosystem and drive business growth. Responsible for managing relationships with banks, financial institutions, fintechs, and ecosystem partners while identifying, evaluating, and onboarding new banking products, APIs, and financial solutions that enhance customer value and expand business opportunities. Working closely with Product, Technology, Sales, Compliance, Operations, and Banking stakeholders to design and deliver scalable payment solutions tailored to enterprise, platform, marketplace, and startup requirements. Acting as a bridge between business needs and product capabilities to create impactful payment experiences and accelerate merchant growth. Key Responsibilities: • Manage strategic alliances with banks, fintechs, payment networks, and technology partners to strengthen the ecosystem and unlock new business opportunities. • Lead product solutioning by customizing banking and payment products, including payments, collections, payouts, lending, treasury, and API-based solutions to meet diverse enterprise requirements. • Drive partner management, commercial negotiations, onboarding, and relationship governance across banking partners, API banking providers, third-party vendors, and white-label partnerships. • Develop and execute go-to-market strategies for new product launches, enabling sales and relationship teams with solution positioning, value propositions, and market readiness. • Support enterprise clients with consultative solution design, payment architecture planning, and digital transformation initiatives. • Identify emerging market trends, regulatory developments, and banking innovations to influence partnership and product strategies. • Drive revenue growth, transaction volume expansion, merchant acquisition, and ecosystem development through strategic collaborations.
Easebuzz
Nov 20241 yr 7 mosMay 2026

Maharashtra, India

Driving customer success and strategic growth for Easebuzz by optimizing payment solutions, enhancing client satisfaction, and accelerating merchant performance across key verticals. I’ve: Built and scaled partnerships with banks, fintechs, and direct merchants in the Education, Healthcare, and B2B sectors. Spearheaded merchant acquisition and enablement programs that improved conversion rates and expanded revenue pipelines. Transformed client relationships into strategic collaborations, driving measurable impact on GMV, retention, and payment success rates. Key Achievements: Streamlined onboarding and integration for diverse merchants, reducing go-live time and boosting transaction success rates through proactive monitoring and insights. Enhanced client performance by optimizing payment flows, fraud prevention, and success metrics — improving conversion rates and overall payment efficiency. Strengthened customer relationships through consultative engagement, leading to higher retention and increased cross-sell adoption. Identified growth opportunities by introducing clients to new payment features and solutions aligned with their business expansion goals. Led revenue impact initiatives within the Emerging Business vertical, expanding Easebuzz’s footprint and delivering consistent quarter-on-quarter growth.
Aurionpro
Jul 20245 mosNov 2024

Mumbai

Role Overview Drive sales for AuroPay across the payments ecosystem by building and executing a robust go-to-market strategy through Acquirers, Channel Partners, and Merchants. Key Responsibilities Develop and implement a comprehensive sales strategy to establish AuroPay as a formidable brand within the payments ecosystem. Execute go-to-market plans by identifying, negotiating, and commercializing partnership deals with Acquirers, Merchants, and Channel Partners. Identify and prioritize target merchant segments, customer profiles, and strategic partners to drive revenue growth. Collaborate with cross-functional stakeholders — including Analytics, Design & UX, Engineering, and Product — to ensure seamless execution of sales and partnership initiatives.
Worldline
Jun 20231 yr 1 moJun 2024

Pune, Maharashtra, India

Growing business with Strategic Alliances and Partnership - Develop a strategic road map and plan to achieve business objectives, directing sales teams accordingly. - Provide guidance and support to team members on sales best practices, including lead generation, presentations, and closing techniques. - Analyze sales performance data to identify opportunities for improvement and make data-driven decisions. - Enhance the skills and capabilities of the sales team through training, coaching, and professional development. - Foster a collaborative team culture that promotes innovation, teamwork, and excellence. - Serve as a role model and leader, demonstrating a commitment to excellence, integrity, and continuous improvement. - Track market trends and industry benchmarks, conducting competition mapping. - Drive innovation and deliver business-critical assignments.
Easebuzz
Apr 20221 yr 3 mosJun 2023

On-site

- Generating Leads, Prospects, Converting them, working on assigned leads, and generating referrals from every visit that is made to the customer. - Program managing cross-functionally to ensure adherence to customers. Supporting and leading various marketing activities from time to time - Responsible for acquisition, Revenue maximization, and Client retention. - Analyse data trends and client performance, develop solid strategic sales plans and prepare and conduct strategic pitches and sales presentations - Analyse sales performance based on defined key performance indicators, and set up improvements in order to reach the best results
Easebuzz
Jul 20219 mosMar 2022

Pune, Maharashtra, India

Easebuzz is a payment solution (fintech organization) company that enables online merchants to accept, process, and disburse payments through developer-friendly APIs. We are focusing on building plug n play products including the payment infrastructure to solve complete business problems. Definitely a wonderful place where all the actions related to payments, lending, subscription, eKYC is happening at the same time. We have been consistently profitable and are constantly developing new innovative products, as a result, we are able to grow 4x over the past year alone. We are well capitalised and have recently closed a fundraise of $4M in March, 2021 from prominent VC firms and angel investors.

Kapil’s AI Stack

claude
claude
n8n
n8n
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT
Zapier
Zapier

Education

MICA | The School of Ideas

Postgraduate Degree, Digital Marketing and Communication

MICA | The School of Ideas

20191 yr2020
Lovely Professional University

Master of Business Administration (MBA), International Business

Lovely Professional University

20162 yrs2018

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Headline

Strategic Partnerships · Banking Alliances · Fintech · Payments · Revenue Growth · MICAn

About

I’m a strategic consultant with over 12 years of hands-on experience in sales, marketing, and business development, working across high-growth startups and mature enterprises in the fintech and education sectors. Currently, I collaborate with fintech startups, payment companies, and digital-first businesses to help them: * Build and refine product strategies * Drive go-to-market success * Accelerate customer acquisition * Enable digital transformation * Scale into new markets and verticals I specialize in turning ideas into validated products and bringing them to market with speed and impact. My approach blends market insight, data-driven decision-making, and creative execution—from meme marketing to strategic partnerships. 🚀 What I Bring to the Table: - Fintech Product Strategy & Roadmapping - Digital Payments Architecture & Commercialization - Startup Growth & GTM Execution - Strategic Partnerships & Business Development - Data-Backed Digital Marketing & Demand Gen - Market Entry & Scaling Strategy 🎓 Academically, I hold a Postgraduate Degree in Digital Marketing & Communication from MICA and an MBA in International Business from Lovely Professional University. I've also completed several certifications in digital marketing, export-import procedures, and investor education. 💡 For Recruiters: I offer consulting or leadership support in fintech product, growth, or go-to-market functions—ideal for startups, scaleups, or digital arms of legacy companies. 📈 For Investors: I partner with early-stage fintechs to help de-risk product launches, shape monetization strategies, and accelerate market validation—turning capital into traction. 🤝 For Founders & Operators: Whether you're building MVPs, entering a new market, or planning your Series A GTM, I can help you strategize, execute, and grow. 📬 Let’s connect: memeovermarketing@gmail.com | 📱 +91 9586906940

Location

Mumbai

AI stack

claude

n8n

openai

perplexity

ChatGPT

Zapier

Work experience

Associate Vice President – Banking Partnerships, Strategic Alliances & Product Solutions at Easebuzz, Apr 2026 - Present · 6 mos, Mumbai, Leading strategic banking alliances and partnership initiatives to strengthen the payments ecosystem and drive business growth. Responsible for managing relationships with banks, financial institutions, fintechs, and ecosystem partners while identifying, evaluating, and onboarding new banking products, APIs, and financial solutions that enhance customer value and expand business opportunities. Working closely with Product, Technology, Sales, Compliance, Operations, and Banking stakeholders to design and deliver scalable payment solutions tailored to enterprise, platform, marketplace, and startup requirements. Acting as a bridge between business needs and product capabilities to create impactful payment experiences and accelerate merchant growth. Key Responsibilities: • Manage strategic alliances with banks, fintechs, payment networks, and technology partners to strengthen the ecosystem and unlock new business opportunities. • Lead product solutioning by customizing banking and payment products, including payments, collections, payouts, lending, treasury, and API-based solutions to meet diverse enterprise requirements. • Drive partner management, commercial negotiations, onboarding, and relationship governance across banking partners, API banking providers, third-party vendors, and white-label partnerships. • Develop and execute go-to-market strategies for new product launches, enabling sales and relationship teams with solution positioning, value propositions, and market readiness. • Support enterprise clients with consultative solution design, payment architecture planning, and digital transformation initiatives. • Identify emerging market trends, regulatory developments, and banking innovations to influence partnership and product strategies. • Drive revenue growth, transaction volume expansion, merchant acquisition, and ecosystem development through strategic collaborations.

Associate Vice President - Customer Engagement at Easebuzz, Nov 2024 - May 2026 · 1 yr 7 mos, Maharashtra, India, Driving customer success and strategic growth for Easebuzz by optimizing payment solutions, enhancing client satisfaction, and accelerating merchant performance across key verticals. I’ve: Built and scaled partnerships with banks, fintechs, and direct merchants in the Education, Healthcare, and B2B sectors. Spearheaded merchant acquisition and enablement programs that improved conversion rates and expanded revenue pipelines. Transformed client relationships into strategic collaborations, driving measurable impact on GMV, retention, and payment success rates. Key Achievements: Streamlined onboarding and integration for diverse merchants, reducing go-live time and boosting transaction success rates through proactive monitoring and insights. Enhanced client performance by optimizing payment flows, fraud prevention, and success metrics — improving conversion rates and overall payment efficiency. Strengthened customer relationships through consultative engagement, leading to higher retention and increased cross-sell adoption. Identified growth opportunities by introducing clients to new payment features and solutions aligned with their business expansion goals. Led revenue impact initiatives within the Emerging Business vertical, expanding Easebuzz’s footprint and delivering consistent quarter-on-quarter growth.

Associate Director - India & Southeast Asia at Aurionpro, Jul 2024 - Nov 2024 · 5 mos, Mumbai, Role Overview Drive sales for AuroPay across the payments ecosystem by building and executing a robust go-to-market strategy through Acquirers, Channel Partners, and Merchants. Key Responsibilities Develop and implement a comprehensive sales strategy to establish AuroPay as a formidable brand within the payments ecosystem. Execute go-to-market plans by identifying, negotiating, and commercializing partnership deals with Acquirers, Merchants, and Channel Partners. Identify and prioritize target merchant segments, customer profiles, and strategic partners to drive revenue growth. Collaborate with cross-functional stakeholders — including Analytics, Design & UX, Engineering, and Product — to ensure seamless execution of sales and partnership initiatives.

Senior Manager Strategic Alliances at Worldline, Jun 2023 - Jun 2024 · 1 yr 1 mo, Pune, Maharashtra, India, Growing business with Strategic Alliances and Partnership - Develop a strategic road map and plan to achieve business objectives, directing sales teams accordingly. - Provide guidance and support to team members on sales best practices, including lead generation, presentations, and closing techniques. - Analyze sales performance data to identify opportunities for improvement and make data-driven decisions. - Enhance the skills and capabilities of the sales team through training, coaching, and professional development. - Foster a collaborative team culture that promotes innovation, teamwork, and excellence. - Serve as a role model and leader, demonstrating a commitment to excellence, integrity, and continuous improvement. - Track market trends and industry benchmarks, conducting competition mapping. - Drive innovation and deliver business-critical assignments.

Senior Business Development Manager at Easebuzz, Apr 2022 - Jun 2023 · 1 yr 3 mos, On-site, - Generating Leads, Prospects, Converting them, working on assigned leads, and generating referrals from every visit that is made to the customer. - Program managing cross-functionally to ensure adherence to customers. Supporting and leading various marketing activities from time to time - Responsible for acquisition, Revenue maximization, and Client retention. - Analyse data trends and client performance, develop solid strategic sales plans and prepare and conduct strategic pitches and sales presentations - Analyse sales performance based on defined key performance indicators, and set up improvements in order to reach the best results

Business Development Manager at Easebuzz, Jul 2021 - Mar 2022 · 9 mos, Pune, Maharashtra, India, Easebuzz is a payment solution (fintech organization) company that enables online merchants to accept, process, and disburse payments through developer-friendly APIs. We are focusing on building plug n play products including the payment infrastructure to solve complete business problems. Definitely a wonderful place where all the actions related to payments, lending, subscription, eKYC is happening at the same time. We have been consistently profitable and are constantly developing new innovative products, as a result, we are able to grow 4x over the past year alone. We are well capitalised and have recently closed a fundraise of $4M in March, 2021 from prominent VC firms and angel investors.

Education

Postgraduate Degree, Digital Marketing and Communication, MICA | The School of Ideas

Master of Business Administration (MBA), International Business, Lovely Professional University

Public links

dribbble.com: https://dribbble.com/thesocialbeast

linkedin.com: https://www.linkedin.com/in/kapil-panchal/