---
title: "Kankana Basu - Consumer Marketing Intern in Bengaluru | Tal"
description: "Meet Kankana Basu, Study Why Consumers Buy, Then Turn It Into Growth | Category · Influencer Marketing · CRM | 12,000+ Creators Screened | 3% CRM CTR Above Benchmark | Founder, Craftyy Closett | Bengaluru based in Bengaluru. AI stack includes claude code, gemini, and openai. Explore public work lin..."
image: "https://tal.club/meet/kankana-basu/share-image"
---

# Kankana Basu on Tal

## Headline

Study Why Consumers Buy, Then Turn It Into Growth \| Category · Influencer Marketing · CRM \| 12,000\+ Creators Screened \| 3% CRM CTR Above Benchmark \| Founder, Craftyy Closett \| Bengaluru

## About

"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself\." Peter Drucker I read that line as an Economics student\. Then I tried to prove it with real customers and real orders\. I started with a brand of my own\. Craftyy Closett was handmade resin jewellery, and I ran it alone: pricing, content, packing, every DM\. When orders stalled, I didn't boost a post\. I tied an incentive to a ₹500 spend threshold, and orders went from 3 to 14 in 48 hours\. That's demand theory, tested on real customers\. Then I did it at scale\. At Smytten, I screened 12,000\+ creator profiles to find voices audiences actually trust\. I took Pinterest to 3M\+ impressions, grew Quora views from under 50 to 928\+, and delivered a 3% CRM CTR, above benchmark\. I tracked 15 brand partners in one Excel dashboard so every decision had numbers behind it\. How I think: → Creator: whose audience trusts them, not who has the most followers → Brand: what the product should mean before it asks anyone to buy → Category: how price, range and demand fit together → CRM and growth: what makes a customer come back after the first order Economics gave me the questions and marketing gave me the experiments\. I'm now looking for a team where both are useful\. Looking for: Influencer Marketing, CRM, Category and Brand roles\. I'm also open to People & HR roles where communication and data meet\. 📍 Bengaluru \| Open to relocating across India ⚡ Available immediately 📩 kankanabasu03@gmail\.com

## Location

Bengaluru

## AI stack

claude code

gemini

openai

ChatGPT

## Work experience

Consumer Marketing Intern at Smytten, Jul 2026 \- Present · 5 mos, Bengaluru

Social Entrepreneurship Intern at Hamari Pahchan \- NGO, Sep 2022 \- Oct 2022 · 2 mos, Remote, • Raised ₹6,000\+ for a social cause by producing 6\+ campaign creatives and running a social\-media fundraising campaign end\-to\-end under a tight timeline\. • Kept brand messaging consistent across the campaign by collaborating cross\-functionally to ideate and ship social\-first content\.

Founder at craftyy\_closett, Sep 2021 \- Oct 2022 · 1 yr 2 mos, Kolkata, Built and scaled a D2C Instagram jewellery brand end\-to\-end — content, copy, campaigns and community — driving 25 orders and \~₹10,150 in revenue at a 100% fulfilment rate, on zero paid budget\. • Grew organic reach to 5,000\+ views per post by producing platform\-native Reels, carousels and short\-form content tuned to trends\. • Drove orders from a 3\-order baseline to a 14\-order spike in 48 hours by designing and running a comment\-driven engagement campaign\. • Lifted average order value and repeat purchases by launching a spend\-threshold incentive and managing real\-time community engagement across comments and DMs\. • Optimised content decisions by tracking reach, engagement and conversion \- doubling down on what actually drove orders\.

## Education

BSc Hons, Economics, Gokhale Memorial Girls' College \(Under Calcutta University\)

ISC, Humanities with mathematics, Vivekananda Mission School \- India

## Public links

- drive\.google\.com: https://drive\.google\.com/file/d/1IDi2Ud5CfWjtsYQhw9t1wKltBB9ewVt6/view?usp=drivesdk

[View the original profile](https://tal.club/meet/kankana-basu)

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