Headline

Study Why Consumers Buy, Then Turn It Into Growth | Category · Influencer Marketing · CRM | 12,000+ Creators Screened | 3% CRM CTR Above Benchmark | Founder, Craftyy Closett | Bengaluru

About

"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." Peter Drucker I read that line as an Economics student. Then I tried to prove it with real customers and real orders. I started with a brand of my own. Craftyy Closett was handmade resin jewellery, and I ran it alone: pricing, content, packing, every DM. When orders stalled, I didn't boost a post. I tied an incentive to a ₹500 spend threshold, and orders went from 3 to 14 in 48 hours. That's demand theory, tested on real customers. Then I did it at scale. At Smytten, I screened 12,000+ creator profiles to find voices audiences actually trust. I took Pinterest to 3M+ impressions, grew Quora views from under 50 to 928+, and delivered a 3% CRM CTR, above benchmark. I tracked 15 brand partners in one Excel dashboard so every decision had numbers behind it. How I think: → Creator: whose audience trusts them, not who has the most followers → Brand: what the product should mean before it asks anyone to buy → Category: how price, range and demand fit together → CRM and growth: what makes a customer come back after the first order Economics gave me the questions and marketing gave me the experiments. I'm now looking for a team where both are useful. Looking for: Influencer Marketing, CRM, Category and Brand roles. I'm also open to People & HR roles where communication and data meet. 📍 Bengaluru | Open to relocating across India ⚡ Available immediately 📩 kankanabasu03@gmail.com

Location

Bengaluru

AI stack

claude code

gemini

openai

ChatGPT

Work experience

Consumer Marketing Intern at Smytten, Jul 2026 - Present · 5 mos, Bengaluru

Social Entrepreneurship Intern at Hamari Pahchan - NGO, Sep 2022 - Oct 2022 · 2 mos, Remote, • Raised ₹6,000+ for a social cause by producing 6+ campaign creatives and running a social-media fundraising campaign end-to-end under a tight timeline. • Kept brand messaging consistent across the campaign by collaborating cross-functionally to ideate and ship social-first content.

Founder at craftyy_closett, Sep 2021 - Oct 2022 · 1 yr 2 mos, Kolkata, Built and scaled a D2C Instagram jewellery brand end-to-end — content, copy, campaigns and community — driving 25 orders and ~₹10,150 in revenue at a 100% fulfilment rate, on zero paid budget. • Grew organic reach to 5,000+ views per post by producing platform-native Reels, carousels and short-form content tuned to trends. • Drove orders from a 3-order baseline to a 14-order spike in 48 hours by designing and running a comment-driven engagement campaign. • Lifted average order value and repeat purchases by launching a spend-threshold incentive and managing real-time community engagement across comments and DMs. • Optimised content decisions by tracking reach, engagement and conversion - doubling down on what actually drove orders.

Education

BSc Hons, Economics, Gokhale Memorial Girls' College (Under Calcutta University)

ISC, Humanities with mathematics, Vivekananda Mission School - India

Public links

drive.google.com: https://drive.google.com/file/d/1IDi2Ud5CfWjtsYQhw9t1wKltBB9ewVt6/view?usp=drivesdk