Headline

Art Director @ VAANI | Marketing Strategy, AI | Ex-Co Founder @ Sane Creative Studio

About

Art Director with 8+ years of experience across design, branding, and creative strategy. I’ve spent most of that time working closely with teams and brands to turn ideas into work that feels clear, relevant, and well-crafted. I previously co-founded a creative studio, where I led projects end-to-end, from early concepts to final execution. That experience shaped how I think about both creativity and leadership today. At VAANI, I work with a multidisciplinary team on branding, campaigns, and social media for 25+ brands, keeping things consistent while making sure the work actually connects. I also use tools like ChatGPT, Claude, and Perplexity as part of my process to explore ideas and move faster when needed. I enjoy building ideas, shaping brands, and working with people who care about the work as much as I do.

Location

Ahmedabad

AI stack

midjourney

notion

openai

v0

Work experience

Art Director at VAANI, Dec 2025 - Present · 8 mos, * Lead and manage a multidisciplinary team of designers, writers, and social media managers. * Direct branding, campaign design, and social media creatives for 25+ brands. * Delivered creative solutions for SKIPS University, Rajyash Group, and Ele. * Drive end-to-end creative strategy—from ideation to execution. * Regularly use tools like Claude, ChatGPT, Perplexity, and Emergent to support ideation, explore visual directions, and speed up things like storyboards and campaign concepts. * Oversee packaging, print, and performance-driven digital creatives. * Maintain visual systems and ensure brand consistency across all touchpoints.

Senior Graphic Designer at VAANI, Apr 2024 - Present · 2 yrs 4 mos, • Led execution of branding, campaign, and social media design. • Collaborated with marketing teams to translate business objectives into visuals. • Contributed to in-house brands: TrueStory, Gulab Goodness, Women Social Corner. • Worked on ideation, moodboarding, and campaign direction.

Co-Founder at Sane Creative Studio, Dec 2020 - Jan 2024 · 3 yrs 2 mos, Ahmedabad, Gujarat, India, • Built and scaled a creative agency working with 35+ brands. • Led a team of 15+ creatives. • Delivered 500+ creatives across campaigns and branding. • Led client pitches and strategy discussions. • Designed and developed 10+ websites with the team.

Senior Graphic Designer at SkyRaven Creative, Mar 2020 - Apr 2021 · 1 yr 2 mos, Ahmedabad, Gujarat, India, • Led creative ideation and execution across industries. • Developed brand marketing strategies and visuals.

Freelance Graphic Designer at Self Employed, Mar 2019 - Mar 2020 · 1 yr 1 mo, Ajmer, Rajasthan, India, Worked on freelance branding and website projects. Developed 20+ websites and gained hands-on client and execution experience.

Graphic Designer at Natural Herbal, Dec 2018 - Dec 2019 · 1 yr 1 mo, Ahmedabad, Gujarat, India, Worked on brand identity, product design, and marketing materials. Assisted in website design and supported marketing and sales activities.

Education

Bachelor of Computer Applications (BCA), Computer Applications, Jaipur National University

Higher Secondary, Computer Science, St. Paul's Sr. Sec. School, Beawar