---
title: "Kanika Shrivastava - Content lead in Greater Bengaluru Area | Tal"
description: "Meet Kanika Shrivastava, Content Strategist | Brand Marketing | Social Media & CRM Management | Fashion, Food & Lifestyle | 9+ Years Experience based in Greater Bengaluru Area. AI stack includes claude, gemini, and meta."
image: "https://tal.club/meet/kanika-shrivastava/share-image"
---

# Kanika Shrivastava on Tal

## Headline

Content Strategist \| Brand Marketing \| Social Media & CRM Management \| Fashion, Food & Lifestyle \| 9\+ Years Experience

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

meta

openai

## Work experience

Content lead at Don't Be Content, Mar 2024 \- May 2026 · 2 y 2 mo, Bangalore, Spearheading brand storytelling and campaign direction for leading fashion and legacy clients\. Leading the 105\-year milestone campaign for Vijayalakshmi Silks, including collaboration with the Mysore Royal Family, narrative development, and strategic communication for high\-net\-worth audiences\. \~20%\) and supporting revenue\-driven festive promotions\. designers, and marketing teams to maintain narrative coherence across platforms\. Currently leading brand identity development for a new retail pop\-up concept, “Poppadum,” including naming, positioning, and logo direction\.

Creative Strategist at Red Baton, Mar 2022 \- Sep 2023 · 1 yr 7 mos, Directed tone, structure, and narrative clarity while supervising design mood boards and ensuring brand alignment\. Managed client review cycles and feedback integration, resulting in strong client Collaborated with cross\-functional teams to deliver large\-volume creative assets within structured timelines\.

Content Writer at Red Baton, Mar 2022 \- Aug 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India

Content Strategist at 9 PINN DIGITAL MEDIA, May 2021 \- Mar 2022 · 11 mos, Bengaluru, Karnataka, India, Developed integrated social and performance\-driven creative concepts aligned with marketing objectives\.

Social Media Strategist at studio unees, Jun 2019 \- Dec 2019 · 7 mos, Mumbai, Maharashtra, India

## Education

post graduate, Broadcast Journalism, MIT School of Business

[View the original profile](https://tal.club/meet/kanika-shrivastava)

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