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Kanika Shrivastava

Content Strategist | Brand Marketing | Social Media & CRM Management | Fashion, Food & Lifestyle | 9+ Years Experience

Greater Bengaluru Area

5+ years of work experience

Don't Be Content
Mar 20242 y 2 moMay 2026

Bangalore

Spearheading brand storytelling and campaign direction for leading fashion and legacy clients. Leading the 105-year milestone campaign for Vijayalakshmi Silks, including collaboration with the Mysore Royal Family, narrative development, and strategic communication for high-net-worth audiences. ~20%) and supporting revenue-driven festive promotions. designers, and marketing teams to maintain narrative coherence across platforms. Currently leading brand identity development for a new retail pop-up concept, “Poppadum,” including naming, positioning, and logo direction.
Red Baton
Mar 20221 yr 7 mosSep 2023

Directed tone, structure, and narrative clarity while supervising design mood boards and ensuring brand alignment. Managed client review cycles and feedback integration, resulting in strong client Collaborated with cross-functional teams to deliver large-volume creative assets within structured timelines.
Red Baton
Mar 20221 yr 6 mosAug 2023

Bengaluru, Karnataka, India

9 PINN DIGITAL MEDIA
May 202111 mosMar 2022

Bengaluru, Karnataka, India

Developed integrated social and performance-driven creative concepts aligned with marketing objectives.
Jun 20197 mosDec 2019

Mumbai, Maharashtra, India

Kanika’s AI Stack

claude
claude
gemini
gemini
meta
meta
openai
openai

Education

MIT School of Business

post graduate, Broadcast Journalism

MIT School of Business

20131 yr2014

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Headline

Content Strategist | Brand Marketing | Social Media & CRM Management | Fashion, Food & Lifestyle | 9+ Years Experience

Location

Greater Bengaluru Area

AI stack

claude

gemini

meta

openai

Work experience

Content lead at Don't Be Content, Mar 2024 - May 2026 · 2 y 2 mo, Bangalore, Spearheading brand storytelling and campaign direction for leading fashion and legacy clients. Leading the 105-year milestone campaign for Vijayalakshmi Silks, including collaboration with the Mysore Royal Family, narrative development, and strategic communication for high-net-worth audiences. ~20%) and supporting revenue-driven festive promotions. designers, and marketing teams to maintain narrative coherence across platforms. Currently leading brand identity development for a new retail pop-up concept, “Poppadum,” including naming, positioning, and logo direction.

Creative Strategist at Red Baton, Mar 2022 - Sep 2023 · 1 yr 7 mos, Directed tone, structure, and narrative clarity while supervising design mood boards and ensuring brand alignment. Managed client review cycles and feedback integration, resulting in strong client Collaborated with cross-functional teams to deliver large-volume creative assets within structured timelines.

Content Writer at Red Baton, Mar 2022 - Aug 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India

Content Strategist at 9 PINN DIGITAL MEDIA, May 2021 - Mar 2022 · 11 mos, Bengaluru, Karnataka, India, Developed integrated social and performance-driven creative concepts aligned with marketing objectives.

Social Media Strategist at studio unees, Jun 2019 - Dec 2019 · 7 mos, Mumbai, Maharashtra, India

Education

post graduate, Broadcast Journalism, MIT School of Business

Kanika Shrivastava - Content lead in Greater Bengaluru Area | Tal