---
title: "Kanika Madaan - Product in Delhi | Tal"
description: "Meet Kanika Madaan, Product Strategy, Indiamart | Ex- Sony India (Product Marketing), DRDO, Ex VC- Expert Dojo, India Quotient | B2C Product Manager based in Delhi. AI stack includes claude code, codex, and gemini."
image: "https://tal.club/meet/kanika-m/share-image"
---

# Kanika Madaan on Tal

## Headline

Product Strategy, Indiamart \| Ex\- Sony India \(Product Marketing\), DRDO, Ex VC\- Expert Dojo, India Quotient \| B2C Product Manager

## About

Engg Grad, who took an unexpected turn and landed into Product & strategy\! If you wish to work/collaborate/chit\-chat with me, drop me a line; Coffee is on me\!

## Location

Delhi

## AI stack

claude code

codex

gemini

github copilot

langchain

Bolt\.new

## Work experience

Product at IndiaMART InterMESH Limited, Sep 2025 \- Present · 1 yr, Buyer Charter \- Buyer Trust, Engagement & Retention \- Own buyer\-facing product initiatives across ANDWEB, IOS, Desktop and MSite for IndiaMART's Buyer Module, driving improvements in buyer trust, engagement, repeat usage, and the overall marketplace experience\. \- Write PRDs and BRDs for new product features, translate business requirements into clear product specifications, and collaborate with design, engineering, and business teams to deliver solutions end\-to\-end\. \- Lead the redesign of the Buyer Message Centre to simplify buyer\-seller communication, improve user experience, and increase customer engagement\. \- Build and scale key buyer products including the Vendor Manager System \(VMS\), CRM dashboard, Buyer Channel, status updates, and enhancements to the TrustSEAL Buyer experience, enabling buyers to manage supplier interactions from a single platform\. \- Drive product discovery and execution for IndiaMART's Buy Now, Pay Later \(BNPL\) offering by identifying MSME financing needs, defining product requirements, and working with cross\-functional teams to deliver impactful solutions\. \- Develop AI\-powered product experiences such as Curated Search using AI workflows, and leverage tools including n8n, Windmill, Stitch, Claude, SQL, Google Analytics, GCP, and AWS for prototyping, analytics, experimentation, and product development\. \- Track and analyze key product metrics including engaged users, feature adoption, and VMS growth to measure impact, identify opportunities, and prioritize the product roadmap\.

Strategy \- GTM, Product & Partnerships at Expert Dojo, Jan 2024 \- Jul 2025 · 1 yr 7 mos, Bengaluru

Product Marketing\- Brand Activation, Influencer Marketing & PR at Sony, Jul 2023 \- Dec 2023 · 6 mos, Delhi, India, Three Major Projects during my stint at Sony 1\. Sony Playstation \( Social Media \+ PR \+ Consumer Insights\) \- Created consumer insights dashboard for Playstation using Power BI and Tableau 2\. Sony Ult Series \( Social Media \+ Influencer Campaign Management & Analysis\) \- Elevated ROI by 30% via precision\-targeted influencer strategies, boosting engagement & audience relevance integrated with Atl and btl\. \- Developed real\-time KPI dashboard on Tableau for instant tracking, improving campaign responsiveness by 25% \- Amplified brand reach by 40% by onboarding niche micro\-influencers, resulting 25% surge in qualified leads \- Secured cost\-efficient influencer partnerships, reducing campaign spend by 15% & increasing margins by 10% 2\. Sony Bravia \( Social Media \+ PR \) \- Orchestrated a cross\-platform social media \+ PR strategy, enhancing brand visibility during product peak moments with PR and social media agencies\. \- Crafted storytelling\-driven content aligned with premium positioning, increasing audience retention by 35% \- Secured high\-impact PR placements and organic media mentions, leading to a 20% uplift in media share of voice \( PR newswire\) \- Launched engagement\-centric social campaigns, resulting in 2x higher interaction rates vs\. previous product cycle \- Collaborated with cross\-functional teams to align messaging, ensuring 100% consistency across earned & owned channels

Venture Capital Fellow \- Sourcing & Evaluation at First Cheque, Jan 2023 \- Mar 2023 · 3 mos, \- Invests in Pre\-seed and initial stages of startup with a cheque size of $100k at $2M Valuation \- Sector agnostic fund which invests in the best team that can either make it or break it\. \- Investing in the GenZ Saas, Agri\-tech, Edtech, Fin\-tech startups\.

Mentor & Content Creator at GeeksforGeeks, Sep 2022 \- Nov 2022 · 3 mos, Delhi, India

## Education

Bachelor of Technology \- BTech, Information Technology, Guru Gobind Singh Indraprastha University

## Profile highlights

My hot take about working with AI is…: ai won’t replace great PMs PMs who use AI will replace those who don’t\. AI should automate busywork, not critical thinking\.

[View the original profile](https://tal.club/meet/kanika-m)

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