Kanika Madaan profile photo 1 on Tal

Kanika Madaan

Product Strategy, Indiamart | Ex- Sony India (Product Marketing), DRDO, Ex VC- Expert Dojo, India Quotient | B2C Product Manager

Delhi

3+ years of work experience

IndiaMART InterMESH Limited
Sep 20251 yrPresent

Buyer Charter - Buyer Trust, Engagement & Retention - Own buyer-facing product initiatives across ANDWEB, IOS, Desktop and MSite for IndiaMART's Buyer Module, driving improvements in buyer trust, engagement, repeat usage, and the overall marketplace experience. - Write PRDs and BRDs for new product features, translate business requirements into clear product specifications, and collaborate with design, engineering, and business teams to deliver solutions end-to-end. - Lead the redesign of the Buyer Message Centre to simplify buyer-seller communication, improve user experience, and increase customer engagement. - Build and scale key buyer products including the Vendor Manager System (VMS), CRM dashboard, Buyer Channel, status updates, and enhancements to the TrustSEAL Buyer experience, enabling buyers to manage supplier interactions from a single platform. - Drive product discovery and execution for IndiaMART's Buy Now, Pay Later (BNPL) offering by identifying MSME financing needs, defining product requirements, and working with cross-functional teams to deliver impactful solutions. - Develop AI-powered product experiences such as Curated Search using AI workflows, and leverage tools including n8n, Windmill, Stitch, Claude, SQL, Google Analytics, GCP, and AWS for prototyping, analytics, experimentation, and product development. - Track and analyze key product metrics including engaged users, feature adoption, and VMS growth to measure impact, identify opportunities, and prioritize the product roadmap.
Expert Dojo
Jan 20241 yr 7 mosJul 2025

Bengaluru

Sony
Jul 20236 mosDec 2023

Delhi, India

Three Major Projects during my stint at Sony 1. Sony Playstation ( Social Media + PR + Consumer Insights) - Created consumer insights dashboard for Playstation using Power BI and Tableau 2. Sony Ult Series ( Social Media + Influencer Campaign Management & Analysis) - Elevated ROI by 30% via precision-targeted influencer strategies, boosting engagement & audience relevance integrated with Atl and btl. - Developed real-time KPI dashboard on Tableau for instant tracking, improving campaign responsiveness by 25% - Amplified brand reach by 40% by onboarding niche micro-influencers, resulting 25% surge in qualified leads - Secured cost-efficient influencer partnerships, reducing campaign spend by 15% & increasing margins by 10% 2. Sony Bravia ( Social Media + PR ) - Orchestrated a cross-platform social media + PR strategy, enhancing brand visibility during product peak moments with PR and social media agencies. - Crafted storytelling-driven content aligned with premium positioning, increasing audience retention by 35% - Secured high-impact PR placements and organic media mentions, leading to a 20% uplift in media share of voice ( PR newswire) - Launched engagement-centric social campaigns, resulting in 2x higher interaction rates vs. previous product cycle - Collaborated with cross-functional teams to align messaging, ensuring 100% consistency across earned & owned channels
First Cheque
Jan 20233 mosMar 2023

- Invests in Pre-seed and initial stages of startup with a cheque size of $100k at $2M Valuation - Sector agnostic fund which invests in the best team that can either make it or break it. - Investing in the GenZ Saas, Agri-tech, Edtech, Fin-tech startups.
GeeksforGeeks
Sep 20223 mosNov 2022

Delhi, India

My hot take about working with AI is…

ai won’t replace great PMs PMs who use AI will replace those who don’t. AI should automate busywork, not critical thinking.

Kanika’s AI Stack

claude code
claude code
codex
codex
gemini
gemini
github copilot
github copilot
langchain
langchain
Bolt.new
Bolt.new

Education

Guru Gobind Singh Indraprastha University

Bachelor of Technology - BTech, Information Technology

Guru Gobind Singh Indraprastha University

20194 yrs2023

Join Kanika and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Kanika Madaan on Tal

Headline

Product Strategy, Indiamart | Ex- Sony India (Product Marketing), DRDO, Ex VC- Expert Dojo, India Quotient | B2C Product Manager

About

Engg Grad, who took an unexpected turn and landed into Product & strategy! If you wish to work/collaborate/chit-chat with me, drop me a line; Coffee is on me!

Location

Delhi

AI stack

claude code

codex

gemini

github copilot

langchain

Bolt.new

Work experience

Product at IndiaMART InterMESH Limited, Sep 2025 - Present · 1 yr, Buyer Charter - Buyer Trust, Engagement & Retention - Own buyer-facing product initiatives across ANDWEB, IOS, Desktop and MSite for IndiaMART's Buyer Module, driving improvements in buyer trust, engagement, repeat usage, and the overall marketplace experience. - Write PRDs and BRDs for new product features, translate business requirements into clear product specifications, and collaborate with design, engineering, and business teams to deliver solutions end-to-end. - Lead the redesign of the Buyer Message Centre to simplify buyer-seller communication, improve user experience, and increase customer engagement. - Build and scale key buyer products including the Vendor Manager System (VMS), CRM dashboard, Buyer Channel, status updates, and enhancements to the TrustSEAL Buyer experience, enabling buyers to manage supplier interactions from a single platform. - Drive product discovery and execution for IndiaMART's Buy Now, Pay Later (BNPL) offering by identifying MSME financing needs, defining product requirements, and working with cross-functional teams to deliver impactful solutions. - Develop AI-powered product experiences such as Curated Search using AI workflows, and leverage tools including n8n, Windmill, Stitch, Claude, SQL, Google Analytics, GCP, and AWS for prototyping, analytics, experimentation, and product development. - Track and analyze key product metrics including engaged users, feature adoption, and VMS growth to measure impact, identify opportunities, and prioritize the product roadmap.

Strategy - GTM, Product & Partnerships at Expert Dojo, Jan 2024 - Jul 2025 · 1 yr 7 mos, Bengaluru

Product Marketing- Brand Activation, Influencer Marketing & PR at Sony, Jul 2023 - Dec 2023 · 6 mos, Delhi, India, Three Major Projects during my stint at Sony 1. Sony Playstation ( Social Media + PR + Consumer Insights) - Created consumer insights dashboard for Playstation using Power BI and Tableau 2. Sony Ult Series ( Social Media + Influencer Campaign Management & Analysis) - Elevated ROI by 30% via precision-targeted influencer strategies, boosting engagement & audience relevance integrated with Atl and btl. - Developed real-time KPI dashboard on Tableau for instant tracking, improving campaign responsiveness by 25% - Amplified brand reach by 40% by onboarding niche micro-influencers, resulting 25% surge in qualified leads - Secured cost-efficient influencer partnerships, reducing campaign spend by 15% & increasing margins by 10% 2. Sony Bravia ( Social Media + PR ) - Orchestrated a cross-platform social media + PR strategy, enhancing brand visibility during product peak moments with PR and social media agencies. - Crafted storytelling-driven content aligned with premium positioning, increasing audience retention by 35% - Secured high-impact PR placements and organic media mentions, leading to a 20% uplift in media share of voice ( PR newswire) - Launched engagement-centric social campaigns, resulting in 2x higher interaction rates vs. previous product cycle - Collaborated with cross-functional teams to align messaging, ensuring 100% consistency across earned & owned channels

Venture Capital Fellow - Sourcing & Evaluation at First Cheque, Jan 2023 - Mar 2023 · 3 mos, - Invests in Pre-seed and initial stages of startup with a cheque size of $100k at $2M Valuation - Sector agnostic fund which invests in the best team that can either make it or break it. - Investing in the GenZ Saas, Agri-tech, Edtech, Fin-tech startups.

Mentor & Content Creator at GeeksforGeeks, Sep 2022 - Nov 2022 · 3 mos, Delhi, India

Education

Bachelor of Technology - BTech, Information Technology, Guru Gobind Singh Indraprastha University

Profile highlights

My hot take about working with AI is…: ai won’t replace great PMs PMs who use AI will replace those who don’t. AI should automate busywork, not critical thinking.