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Kanika Dhingra

Chief Marketing Manager ICICI || NMIMS || Ex- Muthoot Group

Bengaluru

5+ years of work experience

ICICI Bank
May 20266 mosPresent

Bengaluru, Karnataka, India

ICICI Bank
Apr 20233 yrs 7 mosPresent

Promoted from Senior Program Manager to Chief in recognition of driving digital platform-led portfolio revenue growth from Rs.400 Cr to Rs.700 Cr.
ICICI Bank
Apr 20233 yrs 3 mosJun 2026

Hyderabad, Telangana, India

-Launched high-CTR tools (80%) and website enhancements, driving Rs.1 CR in business. - Automated Adobe dashboards delivering traffic & product insights to leadership. - Designed lifecycle campaigns (e.g., Education Loan offer), increasing conversion by 3%. - Improved SEO ranking from 7th to 3rd via tool and keyword strategy. - Reduced drop-offs by optimizing scroll depth and adding touchpoint
Chai Point
Jun 20225 mosOct 2022

Bengaluru, Karnataka, India

• Tasked with leading and driving market penetration for the Chai-Point App by increasing order volumes and app installations. • Pinpointed customer pain points to establish research objectives. Conducted primary research with data from 300+ customers, segmenting them by key criteria. The insights gained drove strategies to boost app sales and market penetration. • Impact on Product Growth: Achieved a 61% reduction in delivery times by streamlining the delivery model with a native app and decreased churn rate from 15% to 2% month-over-month by integrating delivery and customer stages. • Boosted delivery orders by 50% through innovative marketing campaigns such as "Deal of the Day." • Executive Dashboard: Designed a sales dashboard to visualize trends, regional forecasts, and competitor mapping. Additionally, created reports to track key metrics such as uninstallation rates, wallet usage, OS trends, and user retention
Chai Point
Apr 20222 mosMay 2022

Bengaluru, Karnataka, India

Chai Point
Nov 20212 mosDec 2021

Bengaluru, Karnataka, India

Oct 20211 yrSep 2022

PlaceCom - Corporate Industry Relations (NMIMS Hyderabad)
Jul 20211 yr 9 mosMar 2023

Kanika’s AI Stack

claude
claude
metaai
metaai
openai
openai
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

Master of Business Administration - MBA

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

20212 yrs2023

Bachelor of Commerce - BCom

MOTILAL NEHRU COLLEGE, DU

20143 yrs2017

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Headline

Chief Marketing Manager ICICI || NMIMS || Ex- Muthoot Group

About

Sr. Product Marketing Manager with extensive experience in planning, executing, and enhancing marketing strategies, as well as managing digital and below-the-line (BTL) campaigns. Demonstrated track record in vendor management, process optimization, and developing marketing strategies to improve ROI and increase product awareness.

Location

Bengaluru

AI stack

claude

metaai

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

Work experience

Chief Marketing Manager at ICICI Bank, May 2026 - Present · 6 mos, Bengaluru, Karnataka, India

Product Marketing Manager at ICICI Bank, Apr 2023 - Present · 3 yrs 7 mos, Promoted from Senior Program Manager to Chief in recognition of driving digital platform-led portfolio revenue growth from Rs.400 Cr to Rs.700 Cr.

Senior Program Manager at ICICI Bank, Apr 2023 - Jun 2026 · 3 yrs 3 mos, Hyderabad, Telangana, India, -Launched high-CTR tools (80%) and website enhancements, driving Rs.1 CR in business. - Automated Adobe dashboards delivering traffic & product insights to leadership. - Designed lifecycle campaigns (e.g., Education Loan offer), increasing conversion by 3%. - Improved SEO ranking from 7th to 3rd via tool and keyword strategy. - Reduced drop-offs by optimizing scroll depth and adding touchpoint

Growth Marketing Management Trainee at Chai Point, Jun 2022 - Oct 2022 · 5 mos, Bengaluru, Karnataka, India, • Tasked with leading and driving market penetration for the Chai-Point App by increasing order volumes and app installations. • Pinpointed customer pain points to establish research objectives. Conducted primary research with data from 300+ customers, segmenting them by key criteria. The insights gained drove strategies to boost app sales and market penetration. • Impact on Product Growth: Achieved a 61% reduction in delivery times by streamlining the delivery model with a native app and decreased churn rate from 15% to 2% month-over-month by integrating delivery and customer stages. • Boosted delivery orders by 50% through innovative marketing campaigns such as "Deal of the Day." • Executive Dashboard: Designed a sales dashboard to visualize trends, regional forecasts, and competitor mapping. Additionally, created reports to track key metrics such as uninstallation rates, wallet usage, OS trends, and user retention

Summer Internship at Chai Point, Apr 2022 - May 2022 · 2 mos, Bengaluru, Karnataka, India

Category Manager Intern at Chai Point, Nov 2021 - Dec 2021 · 2 mos, Bengaluru, Karnataka, India

Growth Marketing Manager at Chai Point (Mountain Trail Foods Pvt. Ltd.), Oct 2021 - Sep 2022 · 1 yr

Senior Member,Corporate Industry Relations at PlaceCom - Corporate Industry Relations (NMIMS Hyderabad), Jul 2021 - Mar 2023 · 1 yr 9 mos

Education

Master of Business Administration - MBA, SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

Bachelor of Commerce - BCom, MOTILAL NEHRU COLLEGE, DU