---
title: "Kanika Arora - Business Strategy & Growth in New Delhi | Tal"
description: "Meet Kanika Arora, Business | Strategy | Partnerships | AI | P&L | CEO’s Office @Times Internet | Talks about #business #monetisation #product based in New Delhi. AI stack includes claude code, elevenlabs, and github copilot."
image: "https://tal.club/meet/kanika-arora-1/share-image"
---

# Kanika Arora on Tal

## Headline

Business \| Strategy \| Partnerships \| AI \| P&L \| CEO’s Office @Times Internet \| Talks about \#business \#monetisation \#product

## About

I enjoy building businesses where there isn’t a playbook\. Over the last 7\+ years, I’ve had the opportunity to work in the CEO’s Office at Times Internet, helping build and scale consumer internet businesses across OEM ecosystems, AI, digital media, subscriptions, fintech, connected TV and strategic partnerships\. My career has never been confined to a single function\. Instead, I’ve moved across business strategy, product, growth, monetisation, partnerships, distribution and P&L, taking on new challenges as the business evolved\. That journey has given me the opportunity to build profitable OEM partnerships upwards ₹60 crore, co\-lead NewsPoint alongside business leadership, launch new distribution channels, drive growth across membership and subscription businesses, and incubate new ventures from the ground up\. Today, my work spans: • Business Strategy & CEO’s Office • Product Strategy & Go\-to\-Market • Growth & Monetisation • AI Commercialisation • OEM Partnerships & Distribution • Consumer Internet & Digital Media • Connected TV \(FAST\) • Payments, FinTech & Cross\-border Remittances • New Business Incubation • Cross\-functional Leadership I’m currently part of the core team building stealth ventures in AI\-powered self\-help and elder care, while also leading the go\-to\-market, distribution and partnerships strategy for AI Labs\. Outside of work, I’m an active member of GrowthX, where I continue learning from founders and operators on product, growth and company building\. What motivates me is solving ambiguous, zero\-to\-one problems, bringing together cross\-functional teams, and building products and businesses that create measurable impact\.

## Location

New Delhi

## AI stack

claude code

elevenlabs

github copilot

hermes agent

lovable

mcp

## Work experience

Business Strategy & Growth at Times Internet, Dec 2019 \- Present · 6 yrs 10 mos, Noida, Driving business strategy, product, growth, partnerships and monetisation across consumer internet businesses within Times Internet’s from COO Office\. Key Areas of Ownership • Business Strategy • Product Strategy & Go\-to\-Market \(GTM\) • Strategic Partnerships & Business Development • P&L Management • OEM Distribution • AI Strategy & Commercialisation • Consumer Internet & Digital Media • Connected TV \(FAST\) • Memberships & Subscriptions • Payments & FinTech • Cross\-functional Leadership • New Business Incubation Highlights • Built and scaled OEM partnerships across Vivo, Oppo, Xiaomi, Huawei, Samsung, Motorola, Nothing, AI\+ and LG, managing partnerships upwards of nearly ₹60 crore\. • Led OEM distribution across preloads, third\-party app stores, lockscreen products and strategic device partnerships, with third\-party app stores alone driving 5M\+ installs\. • Co\-led NewsPoint alongside the HOD across product, partnerships, monetisation, distribution, operations and P&L, leading a 30\+ member cross\-functional team across finance, editorial, social, analytics, operations and publisher management\. Scaled the platform to 200M\+ monthly page views while building a profitable business\. • Built and expanded FAST Channel distribution across CTV ecosystems\. • Led growth and monetisation initiatives across Economic Times Memberships, Times Cards and PPI\. • Led India banking partnerships for Abound, supporting cross\-border remittance growth, while building partnerships with NPCI, PhonePe, Paytm, BookMyShow, Swiggy, Zomato and leading banks\. • Managed strategic ecosystem partnerships with Apple, Google, LinkedIn, Meta, AppsFlyer, AppAnnie, Sensor Tower and Singular\. • Designed GTM and acquisition strategies across multiple consumer products, including a partnership\-led initiative that helped recover nearly one million users for Gaana\. • Core member building stealth AI\-powered self\-help and elder care ventures, while leading GTM, distribution and partnerships for AI Labs\.

Corporate Partnerships \- Times Internet at Times Internet, Dec 2019 \- Nov 2020 · 1 yr, Noida Area, India, \- Leading the mobile growth & marketing efforts of News & Entertainment business at Times Internet including User Acquisition, Engagement, Retention and Analytics, Brand Management, Partnerships & Alliances\. \- Portfolio of 30\+ mobile apps including TOI, NewsPoint, Gaana, ET, Dineout, GradeUp etc\. \- Driving associations for all Times Internet products with Mobile Brands, ISPs & DTH partners \-Huawei, Xiaomi, Oppo, Vivo, Samsung, Amazon, HTC, LG, Panasonic, Airtel, Dish Tv, Micromax, Lava \- Affiliate & Ad Networks, App Store Optimization \(ASO\) & Organic app feature on Google Play / App Store / 3rd Party App Stores, \- B2B Alliances \- Collaborating & partnering with OEMs, agencies & marketing partners for promotional activities and to achieve business synergies \- Hands\-On use of tools like Firebase, Clevertap, Urban Airship, Appsflyer\. \- Content\-based revenue management & augmentation in the OEM vicinity\. \- Enterprise Associations for Branding, Content & Marketing Alliances, devising strategies to drive online traffic to the company website\. \- Managing online brand and product campaigns to raise brand awareness\. \- Experience in every aspect of Content & Services from concept to market \(ideation \- development \- monetization\)

PR & Communications \- Zara, Massimo Dutti at Inditex, May 2019 \- Nov 2019 · 7 mos, Gurgaon, Haryana, India, \- Managing internal and external platforms of communication\. \- App Store Optimization for Zara App\. \- Maintaining \#1 position in the league of the favourite brand for our customers \- Maximising their moments of truth\. \- Augment customer delight\. \- Actively involved in data analysis to understand the trend, customer behaviour and thus translate the same to the stakeholders for their use\. \- Actively involved in imparting store training on building positive customer experience \- Managing Social Media forums for Zara India

Business Development Specialist at Teachwell Professional Studies Institute Pvt Ltd, Apr 2014 \- Jun 2014 · 3 mos, Model town, Delhi

## Education

GrowthX®

Symbiosis Centre for Management Studies\- Pune

[View the original profile](https://tal.club/meet/kanika-arora-1)

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