Kanchan Goplani on Tal
Headline
Marketing - Strategy, Planning &Buying , Client Success| Ad Operations : Travel | Health & Fitness | BFSI | Makeup & Skincare | Hospitality
About
I am a senior digital strategy and partnerships leader with 10+ years of experience across digital advertising, performance marketing, strategic partnerships, and client growth strategy, working with eCommerce, BFSI, app-first, and global consumer brands. I specialize in building high-impact partnerships, optimizing digital media investments, and translating business objectives into scalable, data-driven marketing strategies. My experience spans omnichannel media planning, marketplace monetization, ad product launches, and managing complex stakeholder ecosystems across domestic and international markets. Currently, I lead strategic planning, client advisory, and account growth initiatives, collaborating with media, creative, analytics, product, and tech teams to deliver measurable outcomes such as GMV growth, ROAS improvement, and operational efficiency. I am known for strategic thinking, stakeholder trust, strong negotiation capabilities, and mentoring high-performing teams.
Work experience
Sr. Manager - Digital Marketing at BrandPipal, Oct 2025 - Present · 11 mos, Noida, Uttar Pradesh, India
Senior Manager II – Advertising Business at Zepto, Feb 2025 - Sep 2025 · 8 mos, Bengaluru, Karnataka, India
Senior Program Manager – Advertising at LS Digital Group, Apr 2024 - Jan 2025 · 10 mos, Gurugram, Haryana, India
Program Manager/Associate Director - Media Buying at LS Digital Group, Apr 2023 - Mar 2024 · 1 yr, India
Group Head - Media Buying at LS Digital Group, Feb 2022 - Mar 2023 · 1 yr 2 mos, Gurugram, Haryana, India
Account Strategist - Reddit at Regalix, Sep 2021 - Feb 2022 · 6 mos, Bangalore Urban, Karnataka, India
Ad Operations Manager at Korra, Jan 2020 - Sep 2021 · 1 yr 9 mos, India, Part of Campaign Execution team as Ad Ops Manager
Education
Bachelor of Engineering - BE, Electronics and Communication, Trinity Institute of Professional Studies (TIPS,Dwarka)
Bachelor of Engineering, Electrical, Electronics and Communications Engineering, Trinity Institute of technology & Research
